August 2022 - HRL Infotechs | Ecommerce Marketing Agency |

6 Ways to Drive External Traffic to Your Amazon Listing- Off Amazon Marketing Strategies

Posted on August 25, 2022September 16, 2022 by admin

Sales! This is the reason you started an Amazon store & run product ads. You must have adopted various advertising strategies for your business, but do you know that there is still room for more growth? To make things work, you need to be capable of driving external traffic to your Amazon Listing. This article demonstrates the top six ways to drive external traffic to your Amazon Listing.

Why advertise on Amazon anyway?

If you’re reading through this, you’re possibly trying to expand your business. Your Amazon PPC Campaigns are set up properly, with an already written excellent Amazon seller list bringing a nice amount of sales. And that’s a great thing considering that 66% of customers’ product research begins on Amazon, per a 2019 Statista survey of Amazon users.

However, this also means that 34% of consumer traffic originates from Amazon. If you’ve only been focusing your advertising & marketing efforts only inside Amazon, that represents a sizeable portion of unrealized potential. You need to focus on driving external efforts.

Ways to drive external traffic to Amazon listing

1.Amazon Sponsored Ads

Vendors and third-party sellers who are Brand Registry members have access to Amazon Sponsored ads. They can create display ads using this tool both on and off Amazon. The display ads aren’t just shown to customers on third-party websites & apps but also to Amazon search results & product detail pages.

25% of independent Amazon sellers have used Amazon Sponsored ads since this ad format debuted in 2019. Despite not being the most common ad type on Amazon, it still contributes 2% to the company’s advertising income. It’s a no-brainer to use Sponsored Display to test off-Amazon ads if your brand is registered.

2.Facebook ads

You may be surprised to know that 21% of consumers begin their product searches on social media. And that amount is far too high to ignore. Facebook advertising is a fantastic social media marketing tool that enables you to target particular demographics and interests of people who are more likely to search for and buy your products.

Ads on Facebook, when used effectively, can significantly increase your Amazon FBA sales! We advise sending traffic to a landing page prior to your Amazon seller list when using Facebook ads. This helps you:

You pique visitors’ interest and get them in the mood to make a purchase.
You gather customer information from the landing page, specifically their email addresses.

3.Advertise on deal websites

There are many deals sites where you can advertise your products. Because everyone enjoys a good offer, these websites may also be included in your target audience metrics. Here’s what you can do:

Find a few popular websites that have a loyal following of users.
Shortlisted two or three sites & collaborate with them.

This does require a fee, but in the end, it will fetch you a nice amount of sales.

4.Produce a fantastic product video

A third of internet users watch videos for the majority of their time. And so, a well-made video has the power to persuade viewers if used properly. You are fortunate if you’re already a registered brand or trademark and a participant in the Amazon Brand Registry program.

You can benefit from its video EBC (Enhanced Brand Content) feature. Only a few brands are taking full advantage of this fantastic feature. It’s one of the best & most efficient ways for your amazon seller list to stand out from your rivals. Hire someone to make videos for you if you are not an expert at doing it! HRL Infotechs graphic designing team can help you out.

5. Create an email database

A trusted method for reaching your audience and organizing them according to their interests is to build an email list. There are several methods for obtaining customer email addresses.

Amazon sellers frequently use an approach to include a package insert with a link for “product registration.” An incentive for the customer should be stated in the insert, like a warranty, a freebie, a coupon code, etc. The link then directs them to a landing page where they input data that identifies their order, such as their Amazon order ID# and email address. By gathering that data, you create a database of email addresses of clients who are interested in the kind of product you are selling.

6. Use Google Ads

As discussed above, social media channels can drive huge external traffic to your Amazon listings, but one cannot ignore a giant like Google. Are you thinking that what is the trick of getting external traffic through Google Ads? The very first step is connecting the amazon product listing to the landing page. With this, as soon as the potential customer clicks the ad, he will be redirected to the Amazon product page, where he can directly make a purchase.

Keyword research plays a vital role when it comes to google ads as it directly influences the organic ranking. One wrong keyword negatively impacts the budget you have set for ads. Moreover, wrong keywords can also bring your organic ranking down. So before running Google ads, it is suggested to optimize your Amazon listing with targeted keywords, add attractive images that grab attention, and write valuable content that can connect with your positional customers.

7.Using influencers

The audience’s purchasing behavior can be greatly influenced by a carefully chosen influencer in the industry—hence the word “influencer.” The two platforms where most people collaborate with influencers are YouTube and Instagram, but anyone who has an audience of followers can be an influencer. The most well-liked amazon influencer market strategy is to ask influencers to do a review for one of your products. With cold outreach, this is essentially a hit-and-miss strategy, but eventually, you’ll find influencers who’ll do a review for you to receive your products for free.

Conclusion

There are multiple ways to get customers to visit your Amazon Listing. But if you want to drive greater traffic, leveraging external sources like Facebook, google ads, etc., is highly crucial. Email and influencer marketing also adds to these efforts as each brings in a different kind of traffic. You must remember that Amazon is an e-commerce medium. So, whether you sell a pen or electronic items, you must ensure that your amazon seller list looks great & sells well. Follow the mentioned tips and get your Amazon business growing!

Want to Sell More with Amazon Lightning Deals & Coupons?

Posted on August 18, 2022September 14, 2022 by admin

Desire Boosting Your Sales with Amazon Lightning Deals & Coupons?

One thing is what many Amazon shoppers are looking for: a good deal. Price comparison and searching for deals are made simple when buying online. Additionally, given the high level of customer trust in Amazon and the advantages of fast shipping provided by Amazon Prime, Amazon Seller Central is an excellent venue for businesses to run special deals and discounts.

Losses could be severe if you go beyond. What number of discounted things can you sell before calling it a day? Setting up Amazon Lightning Deals is an excellent choice. These are short-term promos that are only active for a short period. This is a great deal for Amazon customers. Some brands might, however, be curious as to the benefits. Continue reading to learn how to benefit from these offers.

Utilizing Amazon Lightning Deals is one strategy for engaging your audience. They are limited-time promotional offers that are available on Amazon Seller Central. They often appear on the Amazon Deals Page for 4-6 hours. You can immediately increase sales by hosting a Lightning Deal for your goods. You also need to understand why and how to use Amazon Coupons?

Everything that you need to know about Lightning Deals & Coupons, including whether they’re worthwhile, will be covered in this article.

How do Amazon Lightning Deals Work?

Discounts and promotions are a terrific method to raise your ranks and increase sales on Amazon Seller Central. In that situation, Amazon Lightning Deals are your best pals. They make it simple to decrease your inventory as well. Sellers launch these brief promotions to pique customers’ interest and increase sales. Additionally, shoppers might get a terrific offer with Amazon Lightning Deals.

Most categories, including electronics, apparel, home appliances, beauty products, etc., have discounts and lightning deals that customers may take advantage of.

Eligibility Criteria for Running Amazon Lightning Deals

You must fulfill the following requirements to be qualified to create a lightning deal:

You Got to Be A Professional Seller: Therefore, individual account-based vendors are not permitted to make Amazon lightning deals. It costs $39.99/month to have a Professional Seller Account.
Each month, you must receive at least 5 seller feedback ratings.
Maintain an Overall Rating of 3.5-Stars: Generating a lighting deal requires your sales history to have a rating of at least 3.5. If your rating is under 3.5, you should concentrate on giving your customers a wonderful experience to raise it.
You must also be eligible to sell the products you want to highlight in Amazon’s lightning deals. Mainly, your Amazon product management must satisfy the following requirements:
- Your products must have at least a 3.0-star rating.
- The product reviews must follow Amazon’s customer product review guidelines.
- Where applicable, the product must include all of its modifications.
- All the products must be brand-new. You can’t use ‘used’ products in lightning deals.
- Your products shouldn’t be offensive, inappropriate, or restricted.
- The product must be Prime-eligible for all areas.
- Your product must abide by the pricing and deal frequency guidelines.
As a result of Amazon’s stringent adherence to its regulations, it is imperative to abide by these rules to prevent fines and account restrictions.

How Do You Configure Amazon Lightning Deals?

Do you believe that Amazon Lightning Deals might give your company the push it needs? Assuming you have complied with all the prerequisites, we’ll now demonstrate how to set up a lightning deal for your brand. Follow these steps:

Register with Seller Central – Select the ‘create a new deal’ button under the ‘advertising’ section.
Choose the Product to Promote – The dashboard will direct you to the lightning offers. You must provide the necessary details for the transaction here.
Select a Time Period – You, as the seller, can suggest a time to close the deal. However, the precise time each lightning bargain runs can only be decided by Amazon.
Create the Deal – Submit the deal pricing, the number of each product, and its variations.

For the deal, Amazon will determine the maximum price, the minimum discount, and the minimum quantity. If you cannot locate products for Amazon Lightning Deals, you must check whether you are eligible for the same. That’s about it; you can now visit the overview page. Before sending the transaction to Amazon, you can review its details.

Does Amazon Levy a Fee for the Lightning Deals?

Yes, after successfully submitting a Lightning Deal, Amazon does charge a fee. One of the often occurring variables affecting the cost of your Deal is ‘Date range.

Go to Seller Central > Reports > Payments > Transaction View > Service Fees for more information regarding your fees.

Remember that just because a product is featured on Lightning Deal doesn’t mean its listing will succeed. You are charged by Amazon whether or not your deal is successful. If you or Amazon decide to end the transaction before the scheduled start time, Amazon won’t charge you.

Perks of Creating Amazon Lightning Deals

On Amazon, the Lightning Deals page is among the most visited. Lightning Deals are designed to provide buyers with little windows of opportunity to locate excellent bargains on the goods they wish to purchase.

By utilizing Amazon Lightning Deals, you can:

Boost your sales
Swiftly minimize inventory
Uplift brand recall
Enhance your listing traffic

What are Amazon Coupons?

Similar to department or grocery stores, Amazon offers discounts using coupons to boost sales. Amazon is aware that offering customers a better bargain will encourage them to purchase more items and to consider items that are not an immediate necessity. Except that they are entirely digital and won’t be delivered by mail, Amazon coupons are comparable to coupons seen elsewhere.

Amazon offers discounts in various ways, some of which are automatic, but customers have more control over coupons. The Coupon needs to be attached to be used. The most significant distinction between coupons from other sources and those from Amazon is that you are in charge of setting up and using the discounts because Amazon is primarily made up of third-party vendors.

Although the marketplace does establish some limitations on who is permitted to utilize coupons and the range of discounts, the seller has the final say over what is included in the Coupon. Although Amazon provides the tools, it is up to you to figure out how to use them and maximize the benefits of the coupons for your purchases.

Frequently Asked Questions about Amazon Coupons!

1. How can I find and utilize Amazon coupons?

You can locate coupons on the Coupons Home Page, Product Detail Page, Search, Product Listing Pages, and Your Shopping Cart. By using the Collect Coupon button found on these pages, you can collect coupons before using them. The Amazon discount code will automatically apply when you check out using the coupon.

2. Are there any coupon codes I need to copy-paste?

Promo codes are not readily available to copy and paste. When you check out, the Amazon discount code will be applied instantly when you click the Collect Coupon button.

3. Can I get a coupon today and use it later to buy something?

Yes. From the Coupon bar on the Coupons pages, you can see the Coupons, which will expire soon, so that you can purchase them before expiry. When you buy the item from the same seller from where you obtained the voucher, the coupon will be automatically saved to your account and applied. Meanwhile, if the coupon validity expires, it’ll be removed from your account.

4. Where will I find the coupons collected by me?

When you visit the Amazon Coupons page, you’ll find a View Coupons link on the Coupons Bar at the top. Once you click on it, it’ll take you to the Your Coupons page showing all the valid coupons collected by you.

5. What happens if I want to return the item purchased using a Coupon?

If you return the item within the return window and want a refund, you’ll get the amount paid by you. If you want a replacement, you’ll get it for free without any additional payment.

6. If I collect a coupon and purchase multiple quantities of the item, will I get the discount on all items?

No, only one unit of your order will be eligible for the Coupon discount. For instance, if you receive a coupon for 5% off Item X worth $100 and spend $400 on 4 pieces of Item X, you will only receive a discount of $5 and not $20.

As a vendor or seller, running Amazon lightning deals & Amazon coupons should be a component of your long-term Amazon marketing services. It not only raises awareness of the deals’/coupons’ products but may also have a halo effect on other products or brands of yours, boosting sales.

These deals and coupons can improve visibility and grow your brand. They also allow you to sacrifice incremental profits for a more significant benefit, which can be less expensive than paying a hefty upfront fee. Also, they often elicit a sense of urgency because many are time-limited or have a set number of redemptions.

Discover more about Deals & Coupons on Amazon and Grow Your Brand with us. Reach out to us now for Your Amazon Account Management.

Curated List of Top Amazon FBA Aggregators

Posted on August 11, 2022August 11, 2022 by admin

The eCommerce market is taking a new turn with the entry of top amazon aggregators. These aggregators are raising billions of dollars to acquire Amazon businesses. The explosion of these roll-up firms has encouraged many Amazon fba sellers across leading marketplaces like amazon to sell their brands at attractive payouts.

Are you wondering what these huge upfront payouts mean for your store? What is the right time to sell your business? What are the worthy factors that can grab the attention of these amazon aggregators in your brand? Do sellers availing of Amazon FBA services have higher chances? And last but not least, who are the most popular Amazon FBA Aggregators? Keep reading the blog to find out answers to all your questions.

Role of Amazon FBA Aggregator

The popularity of Amazon as the most prominent e-commerce platform, pandemic shopping, and the rise in new sellers are the major reasons that paved the way for aggregators in the past couple of years. Amazon roll-up business or Amazon FBA Aggregators purchases smaller brands and works in order to make these less known brands popular and profitable enterprises. Yes, it requires funds, and they get these funds from big investors.

Who are these Amazon FBA aggregators? Do they know your brand better than you? Many of these aggregators are ex-Amazonians, sellers, top businesses, startups, and gurus who have vast expertise and resources to change the fate of a brand.

How does an Amazon Aggregator pick up a brand?

It’s not just that Amazon aggregator picks up any average brand and works in the hope of its success. They choose the best one that can bring profit and have chances of scaling to the next level. Every aggregator has its own process or criteria to ensure that products that a brand owns are of high enough quality. Some have an interest in specific product categories. In contrast, others look for businesses that fall within a certain revenue range. Here we have listed some general requirements:

1) Businesses that avail fulfilment by Amazon (Amazon FBA services) are in high demand since they require less logistical effort and benefit greatly from Prime shipment times.

2) As long as the things provide enough revenue, less is more. A few products worth $2 million each are far more desirable than several totaling the same value.

3) While some Amazon FBA aggregators employ a benchmark of $500,000, most look for brands with a minimum yearly net income of $200,000. Typically, minimum net margins are around 15% (with 10% being the lowest).

4) Private-label brands and Amazon FBA sellers having their own products are of particular interest to aggregators. Also, enrollment in Amazon Brand Registry cannot be ignored due to its trademark protection.

5) Amazon FBA Aggregators usually prefer popular products. Highly rated products with high reviews indicate product quality, customer loyalty, and trust.

6) Many aggregators focus on a specific market and hence don’t consider products that are viewed as out of trend or are very seasonal.

Top Amazon FBA Aggregators List

If we look into the current stats, there are more than 90 confirmed Amazon FBA Aggregators. They have raised around $12.5 billion funds in the last three years. We have listed some of the top aggregators below:

1) Acquco (USA)

Former Amazon employees developed Acquco focusing on Amazon FBA firms in North America, the UK, and the EU.Operating on eBay, Walmart, Shopify, and Amazon, the company generated more than $100 million in revenue in less than a year. Also, the CEO and Co-founder, Raunak Nirmal, was recently featured on Forbes’ 30 Under 30 Retail & eCommerce List 2022. Moreover, the company uses technology to automate due diligence, quickly enroll brands and retrieve unused deal flow.

2) Cap Hill Brands (USA)

Founded in the year 2020, Cap Hill Brands operates smartly with a team of dedicated employees focusing on marketing, distribution, post-acquisition, product development, and brand management. The firm has a portfolio of more than seven brands ranging from kids’ essentials to kids’ food.

3) Merama (Mexico)

Merama is a Mexico-based consumer product firm started by former Amazon, Mercado Libre, and Facebook employees. With $100m in debt and $60m in seed raised, the company focuses on overtaking and scaling the best Latin American brands.

4) SellerX (Germany)

L Catterton, the biggest consumer-focused private equity company in the world, has backed SellerX in its acquisition of Amazon FBA companies.

It already has more than 30 brands in its portfolio, but it hopes to quadruple that number by utilizing its extensive expertise of production, eCommerce, and operations to acquire and expand additional top brands in the categories of home goods, infant care, pets, health, beauty, and other essentials.

5) Berlin Brands Group (Germany)

Founded in 2005, Berlin Brands Group is the first aggregator in Berlin and a pioneer in the DTC business. The Berlin-based Company sells more than 3,700 items per day through its 34 e-commerce brands. Out of the 34 brands, since December 2020, it has purchased around 20 brands, and the remaining 14 are in the incubation stage. Operating in 28 countries, the company has recently acquired d Orange Brands Marvin Amberg and Charles von Abercron as their founders.

6) Thrasio (USA)

A Boston-based e-commerce company Thrasio was established with a view to acquire and build brands that are sold on the Amazon marketplace. Thrasio has a staff of approximately 700 employees, including supply chain experts, growth marketers, video experts, and brand managers. Thrasio has acquired more than 100 vendors in the previous three years. Categories include electronics, food, automotive parts, baby and child accessories, electronics, food, exercise equipment, yard, garage, home & décor, musical instruments, outdoor gear, personal care, pets, toys, crafts, and games.

Other FBA Aggregator

1) Alphagreen Group (UK)

2) Perch (USA)

3) Razor (Germany)

4) UnyBrands (USA)

5) Elevate Brands (USA)

6) Heyday (USA)

7) Mantaro (Germany)

8) Forest (Japan)

9) Factory 14 (Luxembourg)

10) Global Bees (India)

What is the right time to sell your brand?

There is nothing such as the right time. You are the one responsible for the final decision. Some sellers choose to sell their brands when they are about to fund new ones, while others sell when they think of stopping selling altogether. Whatever category you fall in, you must ensure everything is accurately planned before reaching any decision.

Are you lagging due to poor sales and don’t wish to sell your brand? Our Amazon FBA consultancy has got your back! HRL Infotechs has a dedicated team of marketers and advertisers who handle everything from inventory management to advertising. They closely pay heed to scale up your brand growth and maintain a profitable business.

How Walmart Advertising Services Introduces Keyword Bidding for Sponsored Ads?

Posted on August 4, 2022August 11, 2022 by admin

Promote Your Brand through Walmart Advertising Services

A significant improvement for Walmart Advertising Services is the addition of keyword bidding for Walmart Sponsored Ads. However, The service is much more constrained than its Amazon version. Walmart added keyword bidding to their online marketplace advertising platform in mid-April. We have been investigating and evaluating the new service’s features. What we currently understand is listed below.

In What Ways Does Walmart Advertise?

Have you ever wondered how Walmart advertises or what Walmart advertising strategy is? By establishing itself as a media platform, it regularly makes a significant push to scale Walmart advertising campaigns.

Walmart manages the transactional data of its customers and assists brands in retargeting consumers to Walmart.com. The company’s brick-and-mortar facilities, which deliver on a promise to link online and offline customers, are the most significant selling point. Walmart is making this count by promoting its combo as a critical differentiator from Amazon. This is achieved through regular meetings with prospective clients, summits with brands and agencies, and educational events.

According to recent Securities and Exchange Commission filings, Walmart has more than 5000 outlets worldwide, and its e-commerce operation has grown by 50% in the second quarter of every year. Although online sales only make up a small portion of Walmart’s $486 billion in annual revenue, ad buyers credit e-commerce companies. They suggest that the ad system will continue to expand. Online searches frequently lead to retail purchases. There are higher chances of Walmart surpassing Amazon in terms of valuable traffic if it owns more searches.

Walmart Advertising Strategies

Have you ever wondered how Walmart plans Walmart advertising campaigns? They diversify it on their website by employing the following ad formats:

Product listing ads
Organic search
Native Ads
Banner Ads

What Do Walmart Sponsored Ads Mean?

Walmart.com uses a bidding system for Walmart sponsored ads, similar to Amazon. Sellers place bids on an allocated list of keywords related to their ads. When a customer’s search query incorporates that keyword, their ad surfaces, and the seller wins the bidding.

WPA allows vendors to bid on keywords based on match type: a broad, phrase, or an exact match. The minimum keyword bid is $0.30 as of April 2019. Although it does not now allow negative keywords, the Walmart advertising services plans to introduce them shortly.

What Are the Key Benefits that Walmart Sponsored Ads Offer?

Walmart.com’s keyword bidding improvements are a huge step forward, but they must improve significantly before it can compete with Amazon. However, Walmart Sponsored Ads to provide a unique set of advantages for the Walmart marketplace, such as:

Surges Visibility – Every month, more than 100 million potential customers visit Walmart’s search results, product detail, and category pages. As previously stated, these are the main places on the website where Walmart sponsored ads are displayed. Each segment receives much traffic, which increases the visibility of your products.
Uncomplicated Target – The process is straightforward as Walmart chooses where to place Walmart advertising campaigns and which keyword combinations work best with other listings.
Generates Sales – Directly guides prospective customers to the product pages for purchasing. Additionally, you only get paid when a user hits the advertisement. This means your products are advertised on a well-known platform at a reasonable rate.

Few more are as follow:

Escalating sales
Showcasing your product to Walmart’s huge target audience
Guarding against competitive product launches
Improvising seasonal campaigns
Assisting you in finding new audiences and keywords for your listings
Enhancing organic ranking by scaling conversions and traffic

Where Might Walmart Sponsored Ads Show Up?

Walmart Sellers can also spend money on an advertisement to publicize their sponsored products online:

1.Results of Organic Searches.

One of the significant locations for sponsored ads or listings in search results. Advertisers can choose particular search terms or keywords that consumers use and increase their bids. This ad placement is highly valuable due to the intent to purchase when they search for a product on an e-commerce website.

2.Homepage – As Banners.

The homepage of a website is one of the significant locations for sponsored ads. It is one of the best strategies for businesses to raise consumer awareness and encourage purchases of their goods. However, online sellers demand a hefty sum for this location.

3.Results Page by Product Category.

When a person browses the website, sponsored ads are displayed in a specific product category section. Although it isn’t a search in the strictest sense, exploring the categories indicates a purchase intent and guarantees accurate targeting.

4.Product Description Page.

There will be Other Related Products/Customers Also Viewed These Products on every product page in most online marketplaces. Vendors contend for these positions because doing so also influences people to buy. There are hence good reasons why vendors advertise their goods in these spots.

5. Emails.

Sponsored ads or listings aren’t only restricted to websites. You can add them to emails to increase money without interfering with the reading experience. There is also a sizable benefit for making less effort.

Limitations on Keyword Bidding at the Campaign Level

Walmart Seller Central permits keyword bidding only at the campaign level presently. Walmart advises between 30 and 50 products, but advertisers and sellers are free to use any amount. After developing the campaign, sellers generate a keywords list for that campaign. If your bid is successful, Walmart will choose the item from your campaign that they feel is the most relevant to that term and then display an ad for it. Walmart has stated that selecting the most pertinent goods considers the title, product description, backend keywords, price, and sales history.

Precisely How Are Keywords Chosen?

– Manual vs. Automatic Campaigns:

Walmart Seller Central provides 2 campaign types-

Manual – You choose the keywords you want to bid on from a list Walmart offers. Walmart chooses up to 220 keywords for the seller after selecting the most pertinent ones for the sponsored products in your campaign using an automatic keyword recommendation tool. Then, sellers decide which of those 220 recommendations to incorporate into their manual efforts. Although Walmart intends to add the capability within the year, for the time being, vendors cannot add keywords to their manual ads that are not on the published list.

You must win the Buy Box to place the bid.
The keyword match type level is where bids are set(broad, phrase, exact).
Ads are only eligible for search within the grid.
220 keywords are permitted for each campaign.
Minimum spending for a campaign: $1,000
Minimum daily expenditure: $100

2. Automatic – Walmart chooses when to display sponsored products based on keywords found in the product title, description, and other areas of the product listing, product category, and similar product section. Walmart provides a list of the search terms used in its automated advertising that resulted in conversions to its sellers.

To place the bid, you must win the Buy Box.
There are product-level bids.
All WPA placements are permissible for ads.
Minimum campaign budget: $1,000
Minimum daily spend: $100

Diversify into Walmart

Walmart is rapidly growing its online advertising network. Brands would be irresponsible if they ignored Walmart.com, which is backed by substantial resources and has the potential to become a key player in e-commerce.

Don’t hesitate to get in touch with your account manager or use our contact form to get help in scaling your online presence by joining Walmart Seller Central. We’ll collaborate with you to start your entry into Walmart’s online market.