October 2023 - HRL Infotechs | Ecommerce Marketing Agency |

As consumers enjoy the convenience of online shopping, they still cannot see, touch, or even try a product before buying it. So, the sellers are responsible for providing them with solid product listings. Each product should have details that would make it a smart buying choice, which includes an informative title, bullet points, and a product description.

These days, with the advancement and keeping up with the trend, you can also use Amazon product videos, which are popular among the customers and give them a better insight into the product and how it would look in absolute/motion. In this article, we will see how product videos can help increase your Amazon sales and hang in there; you will get some excellent tips to achieve the same.

In the past, only Amazon Brand Registry sellers could use videos in their listings, but with the change in the Amazon rules, it is now available for all the sellers who have been on the platform for at least three months to add videos to their listings.

By adding videos to your product descriptions, you will arouse the curiosity of the potential customers, which will directly impact your sales. A survey by Amazon says that around 73% of US adults are more inclined toward a product after they watch a video about it. And many sellers have seen their revenue increase significantly after adding videos to their listings.

Creating a product video may seem intimidating if you are not a pro at making videos. This is where you can take the help of Amazon Product listing services from a reputed and up-to-date agency that is well-versed with the latest trends and knows how to keep you in the game. The good news is that you don’t have to have a high-budget production to do so. A good video can be simple and cost-effective. You just need a creative team that you can rely on to make the video for you that follows all the rules laid by Amazon.

The following are the rules that you need to follow:-

1. Make Videos that Describe and demonstrate Your Products

The videos should be informative and not a commercial for your brand. It should provide accurate and truthful information about the product. It would be best if you only claimed for which you have a backup. Also, avoid any sort of violation of other people’s intellectual property and their rights. Only use music and images that you have permission for. Also, avoid wearing apparel and accessories from other companies with logos.

2. Follow the Guidelines Provided by Amazon Videos

Amazon suggests you to make your videos look professional and meet their standards by:
Aim for high quality, preferably 1080p.
Use .mov or .mp4 as the file type.
Keep the video title short, around 50-60 characters.
Amazon reviews videos and will approve your videos promptly if you meet these suggestions.

3. Customize your Videos According to Different Customer Needs

The shoppers visit your product listings, which cater to their different needs. Consider the information they need and make videos to address their needs.

It can involve:

Product showcases: Displaying your products in action, highlighting the product’s key features.
How-to guides or pilot: Make videos that follow a step-by-step guide to assemble, install, and use the product.
Show various uses: Create videos that demonstrate how to use your product. For example, if you sell storage organizers, you can illustrate their various uses in a closet, office, and pantry to help shoppers understand the product’s versatility.

These videos offer value to the customers and enhance the product’s competitiveness in the market.

4. The Videos Should Address the Concerns of the Customers

If you have no idea what to cover in your product videos, you should pay attention to what your customers say. Check for the questions they have asked and their feedback, including the product reviews. Pay close heed to the features, uses, and frequently arising problems.

Additionally, think about why the customer would want to return the products. Such insights would be valuable for creating videos addressing the above mentioned concerns and questions.

5. Make the Video Precise and Brief

Just like people scroll through TikTok and Instagram reels, they also prefer Amazon videos to be short. You are responsible for checking those eight seconds, as the typical attention span time is the same.

Shoppers prefer videos that provide helpful information and the ones that are easy to understand. Try keeping the length of your videos to two minutes or less. Focus on the key details and get to the point straight.

6. Choose the Right or Apt Thumbnail

The preview image or the thumbnail is the first thing people see before they watch your video. So, if you don’t select your thumbnail image, Amazon will do it automatically. To attract more viewers, you should upload a clear, high-quality image that is relevant and catches their attention. This way, they can clearly understand what the video is all about.

7. Make a Catchy Title

You only have a limited character bracket to let the potential buyers know what your video is about and why they should invest their time in watching it. You must make the most of this word count and prove your worth. Create a clear title that gives a brief idea of what the video is about. Think about using keywords that customers commonly use when searching for your product.

Commence Using Amazon Product Videos Now

We understand that selling on Amazon is highly competitive in the current scenario. And how important it is to put your videos along with the listings can get you an advantage. Now that all the sellers can use this feature, why not partner with an agency with a strong reputation for Amazon marketplace management? If you need help with Amazon Account Management Services, look no further. At HRL, our dedicated team is right here to sail you through the process and get you up in the market, bringing you the creativity and push needed in the market to thrive.

Visit us at for Amazon Account Management or for Amazon SEO Listing Optimization Services and see for yourself how we change the dynamics of your business.

Founded in 2010, Instagram, a simple photo-sharing app, has evolved into a busy business hub, allowing businesses of all sizes to demonstrate and sell their products directly on their Instagram profiles. By 2020, Instagram celebrated a significant milestone with approximately 1 billion users. The increase in the number of users shopping on Instagram drives this growth. A remarkable number of people report that they shop on Instagram every week. It has made shopping effortless through features like the shopping tab, product tags, and buy now buttons. However, you may wonder how your brand can stand out in Instagram e-commerce marketing, with innumerable businesses fighting for attention. This extensive article will be your ultimate guide to Instagram E-commerce marketing, providing you with all the details to craft a winning Instagram E-commerce strategy for 2023.

What is Instagram E-commerce marketing?

Instagram E-commerce Marketing uses the platform to demonstrate, promote, and sell your products. The businesses can run their entire e-commerce operations on Instagram or use it as a complementary channel to running a sponsored ad to their existing online stores.

To establish a shop on Instagram, brands must first have a business account. Once that is in place, they can set up an Instagram Shop, acting effectively as a virtual storefront on Instagram. Instagram shops are trendy among the younger generations. In the United States alone, Gen Z and millennials most likely make purchases through social media, guided by its convenience.

Imagine casually scrolling through Instagram’s Explore section and stumbling upon a captivating perfume. With a simple tap, you can hit the “Shop Now” button, add the product to your cart, and complete the purchase—all without leaving the app. It’s a shopping experience that’s truly effortless.

Embracing Instagram Shops for your e-commerce Instagram Store doesn’t just promise a potential boost in sales. It brings forth a plethora of other advantages as well. Let’s delve into the top six benefits of Instagram E-commerce marketing:

1. Simplified Shopping with Instagram Features

Instagram Shopping streamlines the entire buying process. Thanks to its user-friendly shopping features, around 44% of social media users have purchased via Instagram. Shoppers can discover and purchase products without exiting the app. Integration with platforms like Shopify further simplifies the process, enabling brands to sync their products to Instagram, create shoppable posts, and run ads. This harmonization maintains the consistency of the look and feel of their Shopify store on Instagram Shops.

2. Loyal Customers Turn into Promoters

Satisfied customers are often inclined to share images of their purchases on Instagram. This user-generated content (UGC) is powerful and persuasive advertising and is free. Encouraging customers to post and tag your products with a branded hashtag can be highly effective. Brands can then selectively reshare the best UGC with their audience.

3. Enhanced Customer Interaction

Instagram boasts a median average engagement rate of 0.67%, surpassing Facebook and Twitter significantly. This high level of engagement makes Instagram an ideal platform for engaging and interacting with consumers. Features such as direct messages (DMs), contact buttons, comments, and Stories provide brands with multiple avenues for establishing personal and interactive connections with their customers.

4. Wider Reach to Target Audiences

Given Instagram’s massive global user base, it provides easy access to your brand’s target audience. Many users actively explore business profiles in search of products and services. Over 200 million Instagram users visit at least one business profile every day.

5. Openness to advertising

Instagram users are not only open to encountering products and services on the platform, but they also embrace it. An astounding 90% of Instagram users follow at least one brand, and 50% express heightened interest in a brand when they encounter Instagram ads. Users follow brands to stay updated on new products and services, making promotional campaigns highly effective. 87% of users act impulsively after seeing a product on Instagram.

6. Boosting Brand Awareness

According to Meta, around 44% of people are open to shopping for new brands they discover on social media. Many users actively search for products on social apps, making Instagram an ideal platform for elevating brand awareness.

Five Examples of E-commerce Stores Leveraging Instagram Shops

Beardbrand: This male grooming and personal care brand educates its Instagram followers about beard care, tips, and product ingredients. In its Instagram Shop, Beardbrand showcases its bestsellers and latest launches, offering product bundles for convenient shopping. The product descriptions are easily accessible to the users, who can purchase within the app.
Tentree: This fantastic brand is committed to sustainability as it plants ten trees for every sold item. They make their clothing from sustainable materials such as hemp, cork, and organic cotton. Also, their Instagram handle features educational posts about sustainable material sourcing, user-generated content, and appealing giveaways.
Cowboy Bikes: They specialize in electric bikes for urban cyclists. The Cowboy Bikes exhibit their electric bikes against aesthetic cityscapes on Instagram. They also provide a comprehensive guide on how to use its app with its electric bikes and point out the environmental achievements—neatly organizing the bikes into collections for easy browsing within the IG Shop.
Allbirds: This footwear brand is also a sustainable option committed to educating its consumers about environmental sustainability while promoting its products on the IG Shop. The shoppable posts simplify the experience, allowing the customers to explore product pages and make purchases smoothly. They collaborate with influencers and regularly share UGC to connect with their audience.
Package Free: They brag about their well-organized IG Shop that simplifies the shopping experience for the customers as they have carefully curated sections with products divided into Kitchen, Bath & Body, and Zero Waste Kits. An “On the Go” section spotlights products that seamlessly fit into consumers’ daily routines. The brand’s shoppable Instagram Stories provide an additional avenue for customers to engage with its products.

Five Sale Strategies that would get you E-commerce Success on Instagram

After seeing the above inspiring examples, let us now see a few essential sale strategies that are sure to propel any e-commerce store to success on Instagram, particularly in the domain of Instagram E-commerce Marketing:

1. Product Tagging

Power shopping tags to transform your Instagram posts into direct shopping opportunities. Through these tags, the users can easily access the product details, price, and description. A simple tap lets you navigate your Instagram shop and complete the purchases efficiently. As a brand, you can also make shoppable posts as IG ads. For example, Meow Meow Tweet does a great job of prompting customers to buy things directly on Instagram using unique post tags. It makes it simple for customers to find and buy products because each item is tagged and linked.

2. Use stickers in your Instagram Stories

That let people shop. It makes users more interested and engaged with your content. They are achieving Your Instagram E-commerce Marketing Goals in 2023. These stickers guide users to the specific products that pique their interest, delivering a seamless shopping experience.

3. Collaborate with Influencers

When it comes to trust, people tend to place more faith in the opinions of fellow individuals rather than brands, especially when that content feels authentic. Influencers are essential for showing your products to more potential customers. Instead of mainly choosing influencers with many followers, it’s wise to pick those with lots of interaction with their audience. According to Glossy’s Influencer Index, sheer audience size is no longer the sole indicator of success regarding influencer partnerships.

Additionally, a survey of US adults revealed that 61% of respondents expressed interest in brands that offer authentic content. In online shopping, it often means teaming up with regular people with smaller followings, like nano-influencers and micro-influencers. These people, who have fewer than 100,000 followers, are seen as more accurate and down-to-earth than celebrities. For instance, Allbirds, a shoe company, often partners with an influencer named Ethan Glenn to reach more people on Instagram.

4. Utilize Shopify Collabs

Shopify Collabs is a program that allows approved creators to earn revenue by partnering with Shopify merchants. This initiative follows Shopify’s acquisition of influencer marketing firm Dovetale in April 2022 and aims to fuel merchant growth further. Through Collaborations, sellers and influencers can easily connect, collaborate, and promote products to fresh audiences through various social platforms. Merchants can establish their payment terms for content and negotiate rates with creators.

5. Host Giveaways

Instagram giveaways are a great way to generate interest and excitement among the followers and customers for your brand’s products. You could consider hosting giveaways during holiday seasons or through new product launches. To encourage participation, you must give clear and precise instructions in the captions on how they can enter. For instance, you could request the participants include specific hashtags in their stories or posts and tag a certain number of their friends in the comment section to enter the giveaway contest. Take Lunchkins, for example. They like to do fun giveaways to get folks talking about their brand. In one of their giveaways, they ask people to follow six different accounts and join through the link in their bio. Participants can earn additional entries by tagging more accounts in the comments section.

Promote User-Generated Content (UGC)

With 42% of consumers saying it strongly influences their shopping decisions in beauty, health, and wellness, user-generated content (UGC) is a powerful tool. UGC is more tempting because it is a simple, affordable way to expose your business to a significant percentage of your target audience. Encourage your devoted customers to post images of your goods on social media and relevant hashtags, and mention your company to take advantage of UGC. Choose the UGC that best fits your brand’s image and repost it for your followers. The case of Tentree, a sustainable apparel company, is a prime illustration of this tactic. They encourage their customers to share images of their outfits using the hashtag #EarthStuff, and then they select a few of these posts to share with the audience.

Review Instagram Analytics

Instagram offers built-in analytics that provide invaluable insights into the performance of your Instagram E-commerce marketing strategy. These concrete numerical metrics highlight areas where you can improve your marketing efforts. Dive into your audience insights to determine whether your intended audience is actively engaging with your posts. Examine the best times for engagement and decide if your account fits inside these windows of time. Create key performance indicators (KPIs) based on your statistics to determine whether your account is on track to achieve your goals.

Master Instagram E-commerce Marketing Goals in 2023 and Succeed

Instagram’s e-commerce market is thriving and will likely expand in 2023. Businesses should harness user-generated content, engage influencers, employ features like shoppable posts, and adapt to changing trends to flourish. Share content that connects with your audience consistently, and pay close attention to metrics. Everyone, from major e-commerce businesses to emerging Instagram storefronts, can benefit from this increase. Accept Instagram E-commerce, and you’ll see your brand grow.

In conclusion, the development of Instagram into a significant e-commerce hub offers enormous economic prospects. By utilizing Instagram’s capabilities, implementing successful techniques, and keeping an eye on statistics, your brand can succeed with Instagram E-commerce marketing. The platform offers enormous potential for growth and profitability, regardless of whether you are an experienced
e-commerce marketing company or a newly launched e-commerce Instagram store. Use Instagram’s e-commerce capabilities, and your brand will grow in 2023 and beyond.

HRL Infotech, a leading E-commerce marketing company, can guide you every step of the way. Learn more about the world of e-commerce on their blog https://www.hrlinfotechs.com/blog/what-is-e-commerce/ and supercharge your Instagram E-commerce marketing strategy in 2023.

Month: October 2023

How Product Videos Help in Increasing Your Amazon Sales