Month: August 2024

Why Is My Amazon Listing Suppressed and How Do I Fix It?

Posted on by admin

Have you ever seen in your Amazon seller account that one of your product listings has been suppressed? If you see, then this will put you under stress. But why, and what does it mean? Amazon listing suppression can negatively affect any Amazon seller, especially those whose most-selling products have been affected. In this article, we will discuss Amazon listing suppression and how you can fix it so that it does not hinder your Amazon product-selling journey.

What is Amazon listing Suppressed ?

When Amazon removes your products from listing on the search result page due to the product not complying with Amazon rules and regulations, this is called Amazon Listing Suppression. It affects your sales and profits as your products do not appear on search result pages, and customers never buy them until Amazon lists them again. It is a common problem among sellers on Amazon that usually occurs. Identifying the exact reason is crucial for listing your products again to enhance sales.

What Factors Lead to Suppressed Listings on Amazon?

Selling on Amazon holds great potential, but those moments when your product listing is suppressed becomes a bad experience for you. Therefore, understanding Amazon listing suppression is necessary for continuous sales flow. Here are some different factors that may cause suppression: 

    • Products contain more than 80 characters of titles for apparel, shoes, and luggage categories and more than 130 characters for other categories

    • If product images do not meet Amazon requirements, or if products do not contain at least one image 

    • If products contain misleading information or an improper description that violates Amazon’s content policies

    • If any product is not listed in the proper category

    • If your product is already restricted by Amazon

    • If your product has a duplicate listing that has been copied to other high-ranking product listings

Steps to Resolve Suppressed Listings on Amazon

    • Suppressing product listings on Amazon can be challenging for any seller. However, while this situation is concerning, it’s often fixable with the right approach.
      Here are some methods to resolve these problems for a successful Amazon business:

    • First of all, you have to know which products Amazon suppresses. Log in to your Amazon Seller Central account and go to the Inventory tab, where you can view suppressed product listings.

amazon seller account dashbaord

    • After viewing the list, update the product information again, as Amazon provides reasons why your product has been suppressed with an edit button.

    • Submit changes that you have made again. Within some time, Amazon will list your product.

Tips for Avoiding Suppressed Listings on Amazon

Preventing suppressed listings on Amazon is a major means of staying visible and continuing to drive sales. Ensure all information is correctly filled in, adhere to Amazon rules and sort problems.
This step-by-step guide covers strategies to correct suppressed listings, ensuring the journey remains smooth and efficient across Amazon’s marketplace.

Follow Amazon’s Listing Guidelines

Ensure clear product titles with standard character limits, the correct category, bullet points, product descriptions with secondary keywords, and multiple images with the correct dimensions. The main image should have a white background, a brand name, and product features available in the product information.

Stay Updated with Policies and Listings

Stay tuned with Amazon’s policies about product listing, as usually, Amazon changes its policies, which can help you reduce the chances of suppression. Join Amazon’s seller forums or other official sources that will keep you updated regarding listing policies. Regularly check product listings and update them if required. Regular updates will help you find mistakes in product listings before Amazon finds and suppresses them.

Professional Help

If you are having difficulties solving product listing suppression, you can hire an Amazon listing expert for listing optimization services. A product listing expert has extensive knowledge about Amazon policies, proper listing, and Amazon search algorithms that solve your listing problems, but ensure you choose an expert in your product category. You should use listing management tools and train your team to avoid this kind of problem in the future.

                                                   amazon listing experts    

How Listing Suppression on Amazon Affects Your Sales?

Every business running on Amazon needs to understand how the platform suppresses listings, which directly impacts your sales and visibility. When Amazon suppresses a listing, a product is removed from search results and from being seen by buyers due to incomplete information or even violations of policies.

Loss of Sales

When a product listing is suppressed, it does not show on the search page, which means customers can’t find your product, leads to a sales decline, revenue loss, and can have a long-term impact. New sellers are usually afraid of this situation during peak selling times like Amazon Prime Day and festival sales. Without sales, you cannot forecast potential sales based on solid historical data.

Negative Impact on Product Ranking

Suppression can decline your product ranking and visibility, and it becomes hard to regain your previous ranking, which results in reduced traffic and sales. Your competitor may take advantage of this situation and improve its visibility in the search results.

Amazon’s search algorithm will not show your products to customers due to the absence of product visibility as the search algorithm relies on sales, reviews, and ratings, which your product is not getting as suppression happens. but knowing Amazon’s listing policy, you can avoid it easily.

Inventory Management Challenges

Overstimulation of a product can lead to overstocking, particularly if inventory is already ordered based on expected sales, increasing storage costs and causing cash flow issues. When your sales stop due to suppression, you cannot clear your existing inventory, which leads to not only an overstocking situation but also an understocking as you are not able to order new products because you do not know when the suppression problem will be solved.

Marketing and Advertising Waste

If your listing gets suppressed, all active Amazon PPC campaigns become useless, such as spending money on traffic to convert to sales and impacts on brand reputation. All advertising campaigns require a restart after the listing problem is solved, but it may be costly as you already spent much of your budget, so you should invest in social media marketing to regain visibility and recover from the suppression.

Increased Operational Costs

Resolving suppressed listings is a time-consuming process that involves identifying issues, updating them, and monitoring, often requiring additional time and cost, sometimes amazon business consultant or use specialized tools to remove or monitor listing suppression. This also diverts resources from other important works.

Conclusion

In other words, any Amazon listing suppression for any seller can affect visibility and sales. Understanding common causes like policy violations and poor listing quality is the key to solving them efficiently. In this article, we explain how to fix a suppressed Amazon listing. With our helpful information, you can remove your Amazon listing suppression and avoid it in the future, ensuring it never happens again and your business grows easily without fear.

Frequently Asked Questions

Q1. Why is my product listing not appearing on Amazon?

Listing suppression can occur due to factors ranging from incomplete product information to missing required titles, descriptions, and images, policy violations, and restricted product usage.

Q2. What steps should I take to fix a suppressed listing?

To correct a suppressed listing, review the details of your listing and ensure all required information is accurate. Check for any policy violations and make updates.

Q3. How long will it take for my suppressed listing to be visible again?

The time it will take can vary from a few hours to a few days to process the changes made and turn the listing back on again.

Q4. What effect does listing suppression have on my sales?

Suppression affects sales, as the customer cannot see your product listing and passes without seeing it. A suppression issue should be sorted out quickly to ensure visibility and sales.

Q5. How can I get help if I can’t resolve a suppressed listing issue?   

Contact Amazon seller account management agencies and provide details about the issue and the steps you have taken. They will help you with product listings again based on their expertise.

How to Reach International Markets as an Indian Amazon Seller

Posted on by admin

 

In today’s digital world, Indian sellers should expand their customer base, but how can they do it? Here, Amazon helps Indian sellers reach potential customers beyond the Indian e-commerce market. Amazon, a powerful e-commerce platform, enhances sales and brand visibility through its Amazon Global Selling platform. Let’s tell you how to sell products on Amazon globally to reach millions of customers and increase their presence in international markets.

How Indian Sellers Can Achieve Global Growth on Amazon 

Expanding businesses not only boosts sales but also allows Indian sellers on Amazon to undertake strategic steps for successful entry and growth into global markets. You have to enroll in the Amazon Global Selling program to sell in this fast-growing space of international e-commerce.

What is Amazon Global Sales? 

Amazon Global Selling helps you grow your business by using Amazon product listings to rank higher on Amazon’s 18 global marketplaces, including the large markets of North America, Europe, the Asia Pacific, and the Middle East. Amazon provides logistics services along with other services to make exporting easy.

Why Amazon Global Selling is the Ideal Choice for Indian Sellers

Amazon Global Selling offers Indian sellers new opportunities, increased profits, and diverse benefits for expanding their business horizons outside India, making it an attractive option for sellers. 

  • Access to a Massive Global Customer Base

Amazon provides a robust sales platform and numerous opportunities for sellers to expand their international reach in the global market, as Amazon has over 300 million active users worldwide, with more than 80% of the users located in the United States.

  • Higher Profit Margins 

Traditional Indian handicrafts, textiles, spices, and Ayurvedic products are in high demand internationally. The high demand for these products, coupled with the willingness of foreign buyers to purchase them at a premium price, ensures a high-profit margin.Payments in USD and EUR currency enhance profitability in Indian rupees.

  • Cross-Border Opportunities 

During a market slowdown, a business can maintain growth by attracting good demand from another market. Cross-border e-commerce has led to an increase in customer demand for products from overseas. Selling on Amazon worldwide can help scale with the trend by meeting international customer demands for unique or hard-to-find products.

  • Build a Global Brand

Indian sellers can enhance their global brand presence on global platforms like Amazon, enhancing credibility and trust with global customers. By providing high-quality products and excellent customer service, Indian sellers can build a loyal international customer base, resulting in repeat business and long-term success.

Step-by-Step Guide to Sign Up for Amazon Global Selling  From India 

Step 1: Start Registration

Using your existing Amazon customer account email and password, create a seller account and verify your phone number with an OTP after logging in. To create a new Amazon account, input your name, email address, and password, then click ‘Next’.

Register on Amazon Global Selling and click ‘Start exporting’. Choose a marketplace you want to register in first, then select the ‘Register Now’ button.

Step 2: Add business and seller information

If you have a registered company, select ‘privately owned business’ and enter your company name. Otherwise, select ‘None, I am an individual’ and mention your name as per ID proof. To verify your business, input your bank account, national ID card, and valid phone number, and scan and upload the necessary documents.

Step 3: Add payment details

Enter the details of your debit or credit card that has international transactions. A fee will be charged to this card every month on completion of the Amazon seller registration.

Step 4: Add Store Information

Select a product listing template for future use, follow through with universal product codes and brand registrations, and if you don’t have a UPC, request a GTIN exemption through seller support.

Please fill in the details on your national ID card, fill out all document fields, and upload documents no larger than 10 MB.

Step 5: Complete video Call Verification

Select a suitable date and time for a video call to verify their account. Check your email 24 hours before the video call for additional information. During the video call, bring a hard copy of your ID card and any other submitted documents.

Amazon Global Selling: Key Support and Tools for Indian Sellers

  • Fulfillment by Amazon (FBA)

FBA allows Indian sellers to store their products in Amazon’s fulfillment centers. Amazon streamlines local and global sales by managing storage, packaging, shipping procedures, and customer service. 

  • Amazon Advertising Tools

Amazon offers various advertising tools, including sponsored products, brands, and display ads, to promote products, improve visibility, and drive sales on Amazon international marketplaces. 

  • Amazon Seller App

The Amazon Seller App is a mobile app for sellers to manage their businesses remotely, track sales, respond to customer inquiries, adjust inventory, and create product listings. 

  • Customer Support for Sellers

Amazon offers customer support 24/7 to resolve issues, including problems with your account and product listings, over the phone, by email, or chat.

  • Training and Webinars

Amazon offers regular training sessions, webinars, and workshops to improve the knowledge and skills of Indian sellers on the platform for successful international selling. 

Common Mistakes to Avoid

1. What and Where to Sell 

Discover the potential of Amazon Global Selling and your product offering to expand your business globally, including eligibility criteria in the US, Europe, the Middle East, and Asia-Pacific. 

The List of Amazon Global Marketplaces

  • North America: United States of America, Canada, and Mexico
  • Europe: UK, Germany, France, Poland, Spain, Italy, Sweden, the Netherlands, and Turkey
  • Asia Pacific: Japan, India Singapore, and Australia
  • Middle East: The UAE and Saudi Arabia

2. Ignoring Market Research

Inadequate knowledge of the target market’s preferences and demands can result in poor sales and resource waste. Identify target markets and analyze competition and customer preferences. 

3. Listing Optimization

Enhancing the localization of product listings on each marketplace involves translating and adjusting titles, descriptions, and keywords to suit the local language and search terms on amazon. 

Set competitive pricing based on local market conditions, shipping costs, and Amazon fees. The fluctuation of the currency exchange rate can affect your profitability and pricing strategy. 

4. Shipping and Order Fulfillment Issues

Overseas shipping and order fulfillment can be difficult, leading to delays and customer dissatisfaction. Optimize shipping and order fulfillment strategies, considering Amazon’s FBA for efficient international logistics management. 

Conclusion

Indian sellers can now expand their global reach through Amazon Global Selling, leveraging the platform to reach millions of customers worldwide in today’s globalized economy. Selling internationally requires careful planning, strategic decision-making, and a thorough understanding of the global marketplace’s complexity. Amazon aims to assist Indian sellers in utilizing Amazon’s worldwide reach, identifying profitable opportunities, and cross-border trade Amazon Global Selling  for worldwide success.

 

Amazon Seller Commission And Charges In India (2024)

Posted on by admin

Over the past few years, Amazon has grown as a robust platform for the Indian e-commerce marketplace. Amazon provides a vast marketplace for millions of buyers and sellers, but understanding the cost structure is crucial for maximum profit generation for sellers. This guide explains the Amazon Seller Commission and Charges in India for 2024, enabling sellers to make informed decisions. 

Types of Fees for Amazon Sellers in India 

Amazon charges sellers in India three types of fees, including goods and service tax, which sellers must understand to effectively manage their business and earn profits on the platform. 

  1. Referral Fee
  2. Closing Fee 
  3. Weight Handling Fee 

In addition to the three regular fees, Amazon charges additional fees for its Fulfillment by Amazon (FBA) service if you use it.

  • Pick & Pack Fee 
  • Storage Fee 
  • FBA Removal Fees

1. Referral Fee 

Amazon charges referral fees for every product’s final selling price starting at 2%, which vary by category and are calculated as a percentage of the total selling price for the product in that category. This detailed analysis of referral fees charged by Amazon India sellers reveals how they impact product pricing and overall profitability. 

Automotive, Car & Accessories

CategoryReferral Fee Percentage
Automotive – Helmets & Riding Gloves6.5% for item price <= INR 500
8.5% for item price > INR 500
Automotive Vehicles – 2-Wheelers, 4-Wheelers and Electric Vehicles5%
Automotive – Car and Bike parts, Brakes, Styling and body fittings, Transmission, Engine parts, Exhaust systems, Interior fitting, Suspension and Wipers13.0% for item price <= 500
14.0% for item price > 500
Automotive – Cleaning kits (Sponges, Brush, Duster, Cloths and liquids), Car interior & exterior care (Waxes, polish, Shampoo and other), Car and Bike Lighting and Paints9.0% for item price <= INR 500
12.0% for item price > INR 500
Automotive Accessories (Floor Mats, Seat/Car/Bike Covers) and Riding Gear (Face Covers and Gloves)14% for item price <= INR 1000
15.5% for item price > INR 1000
Vehicle Tools and Appliances6.5% for item price <= INR 300
7.5% for item price > INR 300 and <= INR 500
8.5% for item price > INR 500
Oils, Lubricants8.5%
Automotive – Batteries and air fresheners6.5% for item price <= INR 500
7.5% for item price > INR 500 and <= INR 1000
8.5% for item price > INR 1000
Car Electronics Devices7.5% for item price <= INR 500
9.5% for item price > INR 500 and <= INR 1000
10% for item price > INR 1000
Car Electronics Accessories10.5% for item price <= INR 500
11% for item price > INR 500 and <= INR 1000
13% for item price > INR 1000
Automotive – Tyres & Rims5.0% for item price <= INR 500
7.0% for item price > INR 500

Baby Products, Toys & Education

CategoryReferral Fee Percentage
Books3% for item price <= INR 250
4.5% for item price > INR 250 and <= INR 500
9% for item price > INR 500 and <= INR 1000
13.5% for item price > INR 1000
Movies6.5%
Music6.5%
Musical Instruments – Guitars10%
Musical Instruments – Keyboards8%
Musical Instruments – Microphones9.5%
Musical Instruments – Others10.5%
Musical Instruments – DJ & VJ Equipment,Recording and Computer, Cables & Leads,PA & Stage10.5%
Video Games – Online game services2%
Video Games – Accessories10.5% for item price <= 500
13.5% for item price >500
Video Games – Consoles7.0% for item price <=1,000
9.0% for item price >1,000
Video Games9%

Industrial, Medical, Scientific Supplies & Office Products

CategoryReferral Fee Percentage
Business and Industrial Supplies – Scientific Supplies11% for item price <= INR 300
11.5% for item price > INR 300 and <= INR 15000
7% for item price > INR 15000
OTC Medicine12.0% for item price <= 500
15.0% for item price > 500
Masks7%
Weighing Scales & Fat Analyzers15.0% for item price <= 500
10.0% for item price > 500
3D Printers11%
Business and Industrial Supplies – Material Handling Equipment, Janitorial & Sanitation, Medical & Dental Supplies, Commercial kitchen and refrigeration Equipment5.5%
Business and Industrial Supplies – Electrical Testing, Dimensional Measurement, Thermal Printers, Barcode Scanners5%
Business and Industrial Supplies -Power tools & accessories, Welding machines, Microscopes, Industrial Electrical products10%
Occupational Safety Supplies (Mask, gloves, Safety shoes, Face shields & other PPE products)5%
Stethoscopes9.5%
Packing materials5%
Power & hand Tools and Water Dispenser10.0%
Office products – Office supplies10% for item price <= INR 500
11% for item price > INR 500 and <= INR 1000
12.5% for item price > INR 1000
Office products – Electronic Devices9.5% for item price <= INR 1000
10.5% for item price > INR 1000
Office products – Arts and Crafts10% for item price <= INR 500
11% for item price > INR 500 and <= INR 1000
12.5% for item price > INR 1000
Office products – Writing Instruments10% for item price <= INR 300
11% for item price > INR 300 and <= INR 1000
12.5% for item price > INR 1000

Clothing, Fashion, Fashion Accessories, Jewellery, Luggage, Shoes

CategoryReferral Fee Percentage
Apparel – Accessories13% for item price <= INR 500
19% for item price > INR 500
Apparel – Sweat Shirts and Jackets8% for item price <= INR 500
20% for item price > INR 500 and <= INR 1000
24% for item price > INR 1000
Apparel – Shorts16.5% for item price <= INR 300
13.5% for item price > INR 300 and <= INR 500
23.5% for item price > INR 500 and <= INR 1000
24% for item price > INR 1000
Apparel – Baby11% for item price <= INR 500
17.5% for item price > INR 500 and <= INR 1000
20% for item price > INR 1000
Apparel – Ethnic wear12.5% for item price <= INR 300
7.5% for item price > INR 300 and <= INR 1000
17.5% for item price > INR 1000
Apparel – Other innerwear12% for item price <= INR 500
16.5% for item price > INR 500 and <= INR 1000
18.5% for item price > INR 1000
Apparel – Sleepwear13.5% for item price <= INR 300
11% for item price > INR 300 and <= INR 500
16.5% for item price > INR 500 and <= INR 1000
19% for item price > INR 1000
Apparel – Sarees and Dress Materials14% for item price <= INR 500
16.5% for item price > INR 500 and <= INR 1000
23% for item price > INR 1000
Apparel – Men’s T-shirts (except Polos, Tank tops and full sleeve tops)13.5% for item price <= INR 500
21% for item price > INR 500
Apparel – Womens’ Innerwear / Lingerie13% for item price <= INR 300
14% for item price > INR 300 and <= INR 500
19.5% for item price > INR 500 and <= INR 1000
15% for item price > INR 1000
Backpacks12.0% for item price <= INR 500
13.0% for item price > INR 500
Eyewear – Sunglasses, Frames and zero power eye glasses14% for item price <= INR 500
15% for item price > INR 500 and <= INR 1000
18.5% for item price > INR 1000
Fashion Jewellery22.5% for item price <= 1000
24% for item price > 1000
Fine Jewellery – Gold Coins5%
Fine Jewellery – studded10%
Fine Jewellery – unstudded and solitaire5%
Silver Jewellery10.5% for item price <= 1,000
13.0% for item price > 1,000
Flip Flops, Fashion Sandals and Slippers13% for item price <= INR 1000
15% for item price > INR 1000
Handbags10% for item price <= INR 500
11% for item price > INR 500 and <= INR 1000
12% for item price > INR 1000
Luggage – Suitcase & Trolleys7.5% for item price <= INR 500
6.5% for item price > INR 500 and <= INR 1000
5.5% for item price > INR 1000
Luggage – Travel Accessories12.0% for item price <= 300
9.0% for item price > 300 and <= 500
10.0% for item price > 500
Kids shoes10.0% for item price <= INR 300
14.0% for item price > INR 300 and <= INR 1000
16.0% for item price > INR 1000
Shoes15% for item price <= INR 500
16% for item price > INR 500 and <= INR 1000
16.5% for item price > INR 1000
Shoes – Sandals & Floaters10.5%
Wallets10% for item price <= INR 500
12.5% for item price > INR 500 and <= INR 1000
12% for item price > INR 1000
Watches14%

Electronics (Camera, Mobile, PC, Wireless) & Accessories

CategoryReferral Fee Percentage
Cables and Adapters22.0% for item price <= INR 300
17.0% for item price > INR 300 and <= INR 500
20.0% for item price > INR 500
Camera Accessories11% for item price <= INR 500
13% for item price > INR 500 and <= INR 1000
13.5% for item price > INR 1000
Camera Lenses7%
Camera and Camcorder5%
Cases, Covers, Skins, Screen Guards3% for item price <= INR 150
19% for item price > INR 150 and <= INR 300
23% for item price > INR 300 and <= INR 500
25% for item price > INR 500
Desktops8%
Electronic Accessories (Electronics, PC & Wireless)17%
Electronic Devices (except TV, Camera & Camcorder, Camera Lenses and Accessories, GPS Devices, Speakers)9%
Entertainment Collectibles13% for item price <= 300
17% for item price > 300
Fashion Smartwatches15.5%
GPS Devices13.5%
Hard Disks9.5%
Headsets, Headphones and Earphones18%
Keyboards and Mouse14% for item price <= INR 2800
17% for item price > INR 2800
Kindle Accessories25%
Laptop and Camera Battery14%
Laptop Bags & Sleeves12% for item price <= INR 500
13% for item price > INR 500
Laptops6.0% for item price <= 70,000
7.0% for item price >70,000
Memory Cards16%
Mobile phones5.5%
Tablets (including Graphic Tablets)6% for item price <= INR 12000
9% for item price > INR 12000
Modems & Networking Devices14%
Monitors6.5%
PC Components (RAM, Motherboards)5.5%
Power Banks & Chargers20% for item price <= INR 1000
20.5% for item price > INR 1000
Printers & Scanners9%
Software Products9.5%
Speakers11%
Television6%
Landline Phones7%
Smart Watches & Accessories15.5%
USB Flash Drives (Pen Drives)16%
Projectors, Home Theatre Systems, Binoculars and Telescopes6.00%

Grocery, Food & Pet Supplies

CategoryReferral Fee Percentage
Grocery – herbs and spices4% for item price <= INR 300
5.5% for item price > INR 300 and <= INR 1000
8.0% for item price > INR 1000
Grocery & Gourmet – Oils7.5% for item price <= INR 1000
9% for item price > INR 1000
Grocery – Dried fruits and nuts6% for item price <= INR 1000
8% for item price > INR 1000
Grocery – Hampers and gifting9% for item price <= INR 1000
11.5% for item price > INR 1000
Pet food5.5% for item price <= INR 300
11.5% for item price > INR 300 and <= INR 1000
12.5% for item price > INR 1000
Pet Products2.0% for item price <= 300
10.5% for item price > 300 and <= 500
12.0% for item price > 500

Health, Beauty, Personal Care & Personal Care Appliances

CategoryReferral Fee Percentage
Beauty – Fragrance13.5% for item price <= INR 300
12.5% for item price > INR 300 and <= INR 500
14% for item price > INR 500
Beauty – Haircare, Bath and Shower7.5% for item price <= INR 300
5.0% for item price > INR 300 and <= INR 500
8.0% for item price > INR 500
Beauty – Makeup6% for item price <= INR 300
4.5% for item price > INR 300 and <= INR 500
7.5% for item price > INR 500 and <= INR 1000
7% for item price > INR 1000
Face Wash6% for item price <= INR 300
5% for item price > INR 300 and <= INR 500
9% for item price > INR 500 and <=INR 1000
9.5% for item price > INR 1000
Moisturizer cream6.5% for item price <= INR 500
9% for item price > INR 500 and <= INR 1000
9.5% for item price > INR 1000
Sunscreen6.5% for item price <= INR 300
6% for item price > INR 300 and <= INR 500
9% for item price > INR 500 and <= INR 1000
9.5% for item price > INR 1000
Deodrants8.5% for item price <= INR 300
6.5% for item price > INR 300 and <= INR 1000
7% for item price > INR 1000
Facial steamers7%
Prescription Medicine6%
Health & Personal Care (HPC) – Medical Equipment & Contact Lens8%
Health and Personal Care – Ayurvedic products, Oral care, hand sanitizers, Pooja supplies5.0% for item price <=500
8.0% for item price > 500
Health & Household – Sports Nutrition and meal replacement shakes9%
Health and Personal Care – Contact lens and reading glasses12%
Health and Household – Household Cleaning, Laundry, Air Fresheners, Personal Hygiene (Handwash, Feminine Hygiene, Oral Care)4.5% for item price <= INR 500
7.5% for item price > INR 500 and <= INR 1000
8% for item price > INR 1000
Health and Household – Vitamins & Mineral Health Supplements9.0% for item price <= INR 500
10.5% for item price > INR 500
Luxury Beauty5% for item price <= INR 300
6% for item price > INR 300 and <= INR 500
9% for item price > INR 500 and <= INR 1000
10% for item price > INR 1000
Car Cradles, Lens Kits and Tablet Cases19% for item price <= INR 500
25% for item price > INR 500 and <= INR 1000
27% for item price > INR 1000
Personal Care Appliances – Electric Massagers9.5% for item price <= 500
14.5% for item price >500
Personal Care Appliances (Grooming & Styling)11.0% for item price <= 1000
9.0% for item price > 1000

Home, Décor, Home Improvement, Furniture, Outdoor, Lawn & Garden

CategoryReferral Fee Percentage
Bean Bags & Inflatables11%
Mattresses25.5% for item price <= INR 1000
16% for item price > INR 1000 and <= INR 20000
13.5% for item price > INR 20000
Rugs and Doormats10.5% for item price <= INR 1000
9% for item price > INR 1000
Clocks10%
Wall Art5.0% for item price <= 300
13.5% for item price > 300
Home – Fragrance & Candles7.5% for item price <= INR 500
12.5% for item price > INR 500
Bedsheets, Blankets and covers6% for item price <= INR 500
9% for item price > INR 500 and <= INR 1000
8.5% for item price > INR 1000
Home furnishing (Excluding curtain and curtain accessories)11%
Containers, Boxes, Bottles, and Kitchen Storage5.0% for item price <= 300
7.5% for item price > 300 and <= 500
12.0% for item price > 500
Home improvement – Accessories13.5%
Home improvement (excl. accessories), including Home Security Systems9%
Tiles & Flooring Accessories8%
Wires (Electrical Wires/cables for house wiring, adhoc usage)10%
Ladders, Kitchen and Bath fixtures8.00%
Home Storage (Excluding Kitchen Containers, Boxes, Bottles, and Kitchen Storage)10% for item price <= INR 300
14% for item price > INR 300 and <= INR 1000
15% for item price > INR 1000
Wallpapers & Wallpaper Accessories13% for item price <= INR 1000
9% for item price > INR 1000
Home Decor Products7.0% for item price <= 300
17.0% for item price > 300
Wall Paints and Tools9% for item price <= INR 300
6% for item price > INR 300
Home – Waste & Recycling8%
Craft materials2% for item price <= INR 500
5% for item price > INR 500
Water Purifier and Accessories6.5% for item price <= 5000
7.5% for item price > 5000
Water Heaters and Accessories8% for item price <= INR 5000
9% for item price > INR 5000
Home improvement – Kitchen & Bath (Fittings, accessories), Cleaning Supplies, Electricals, Hardware, Building Materials5% for item price <= INR 300
12% for item price > INR 300
Sanitaryware – Toilets, Bathtubs, Basins/Sinks, Bath Mirrors & Vanities, and Shower Enclosures/partitions10%
Home Safety & Security Systems6%
Inverter and Batteries4.5%
Cleaning and Home Appliances7.5% for item price <= INR 5000
8.5% for item price > INR 5000
Ladders9%
Indoor Lighting – Wall, ceiling fixture lights, lamp bases, lamp shades and Smart Lighting14.5% for item price <= INR 2000
11.5% for item price > INR 2000
Doors and Windows (wooden, metal, PVC/UPVC Doors & Windows)10%
LED Bulbs and Battens9.0% for item price <= 300
14.0% for item price > 300
Cushion Covers8.0% for item price <= INR 500
10.0% for item price > INR 500
Curtains and Curtain Accessories15.5% for item price <= INR 300
16.5% for item price > INR 300
Slipcovers and Kitchen Linens15.5%
Safes and Lockers with Locking Mechanism12%
Lawn & Garden – Solar Panels6%
Lawn & Garden – Leaf blower and Water pump6.5%
Lawn & Garden – Commercial Agricultural Products3.00%
Lawn & Garden- Chemical Pest Control, Mosquito nets, Bird control, Plant protection, Foggers7.0% for item price <= 1,000
9.0% for item price > 1,000
Lawn & Garden – Solar Devices (Panels, Inverters, Charge controller, Battery, Lights, Solar gadgets)8%
Lawn and Garden – Planters, Fertilisers, Watering and other subcategories13% for item price <= 300
10% for item price > 300 and <=15000
5% for item price > 15000
Lawn and Garden – Plants, Seeds & Bulbs9.5% for item price <= INR 500
11% for item price > INR 500
Lawn & Garden – Outdoor equipments (Saws, Lawn Mowers, Cultivator, Tiller, String Trimmers, Water Pumps, Generators, Barbeque Grills, Greenhouses)6.5%

Kitchen, Large & Small Appliances

CategoryReferral Fee Percentage
Kitchen- Non Appliances6% for item price <= 300
11.5% for item price > 300
Kitchen – Glassware & Ceramicware6% for item price <= INR 300
11% for item price > INR 300 and <= INR 1000
12.5% for item price > INR 1000
Kitchen – Gas Stoves & Pressure Cookers6% for item price <= INR 1500
10% for item price > INR 1500
Cookware, Tableware & Dinnerware7% for item price <= INR 500
9% for item price > INR 500 and <= INR 1000
12.5% for item price > INR 1000
Kitchen Tools & Supplies – Choppers, Knives, Bakeware & Accessories5% for item price <= INR 300
11.5% for item price > INR 300 and <= INR 1000
12.5% for item price > INR 1000
Kitchen & Bath fixtures, Cleaning Supplies, Hardware, Electricals and Building Materials5.0% for item price <= 300
12.0% for item price > 300
Large Appliances (excl. Accessories, Refrigerators and Chimneys)5.5%
Large Appliances – Accessories16%
Large Appliances – Chimneys9.5%
Large Appliances – Refrigerators5%
Small Appliances6.5% for item price <= 5000
8.0% for item price > 5000
Fans and Robotic Vacuums6.5% for item price <= 3000
8.0% for item price > 3000

Sports, Gym & Sporting Equipment

CategoryReferral Fee Percentage
Bicycles11% for item price <= INR 300
6.5% for item price > INR 300 and <= INR 500
7% for item price > INR 500 and <= INR 1000
6% for item price > INR 1000
Gym Equipments6.0% for item price <= 300
8.0% for item price > 300 and <= 500
10.0% for item price > 500 and <= 1000
12.0% for item price > 1,000
Sports- Cricket and Badminton Equipments,Tennis, Table Tennis , Squash,Football, Volleyball, Basketball , Throwball,Swimming5% for item price <= INR 300
6% for item price > INR 300 and <= INR 500
8% for item price > INR 500 and <=INR 1000
8.5% for item price > INR 1000
Sports Collectibles13% upto INR 300
17% more than INR 300
Sports & Outdoors – Footwear14% for item price <= INR 500
14.5% for item price > INR 500 and <= INR 1000
16% for item price > INR 1000

Others

CategoryReferral Fee Percentage
Coin Collectibles15%
Silver Coins & Bars3%
Furniture – Other products15.5% for item price <= INR 15000
11% for item price > INR 15000
Toys – Other Products9% for item price <= INR 300
9.5% for item price > INR 300 and <= INR 1000
11.5% for item price > INR 1000
Grocery – Other Products7% for item price <= INR 1000
9% for item price > INR 1000
Office – Other products10% for item price <= INR 500
10.5% for item price > INR 500 and <= INR 1000
11.5% for item price > INR 1000
Personal Care Appliances – Other Products7.50% for item price <= INR 300
10.5% for item price > INR 300 and <= INR 500
11% for item price > INR 500 and <= INR 1000
7.5% for item price > INR 1000
Health & Personal Care (HPC) – Other Subcategories11%
Beauty – Other Products6.5% for item price <= INR 300
7% for item price > INR 300 and <= INR 500
9% for item price > INR 500
Health and Personal Care – Other Household Supplies4.5% for item price <=500
6.5% for item price >500
Health and Household – Other Products11.5%
Business & Industrial Supplies – Other Products8% upto INR 15000
5% more than INR 15000
Home – Other Subcategories17%
Kitchen – Other Products6% for item price <= INR 300
11.5% for item price > INR 300 and <= INR 1000
12.5% for item price > INR 1000
Lawn and Garden – Other products9.0% for item price <=300
10.0% for item price >300 and <=15,000
5% for item price >15,000
Luggage – Other products6.0% for item price <= INR 300
9.0% for item price > INR 300 and <= INR 500
8.0% for item price > INR 500
Fine Art20%
Apparel – Other Products11% for item price <= INR 500
18.5% for item price > INR 500 and <= INR 1000
19% for item price > INR 1000
Home – other products18%
Home improvement – other products13.5%
Indoor Lighting – Others13.0% for item price <= 500
16.0% for item price > 500
Sports – Other products5.0% for item price <= 300
9.0% for item price > 300 and <= 500
13.0% for item price > 500
Automotive – Other products15%
Baby – Other Products3.5% for item price <= INR 300
6.5% for item price > INR 300 and <= INR 500
9% for item price > INR 500 and <=INR 1000
7% for item price > INR 1000
Consumable Physical Gift Card5%
Warranty Services30%
Pet – Other Products2.0% for item price <= INR 300
11% for item price > INR 300 and <= INR 500
12% for item price > INR 500

2. Closing Fee

Amazon charges a closing fee for every product sale, which is always within the product’s selling price range. This fee is based on handling and processing specific product types through the fulfillment channel and is separate from referral fees. 

The closing fee based on the price of the item sold starts at ₹ 5. It varies based on the product price range and fulfillment channel. 

Item Price Range (INR)FBAStandard Easy ShipEasy Ship Prime onlySeller Flex
₹ 0 – 250₹ 25₹ 4₹ 4₹ 7
₹ 251 – 500₹ 20₹ 9₹ 9₹ 11
₹ 501- 1000₹ 25₹ 30₹ 30₹ 30
₹ 1000+₹ 50₹ 61
₹ 61₹ 61

3. Weight Handling Fee 

The shipping and delivery weight handling fee is Rs. 29 per item, varying based on the item’s weight, volume, and distance. Amazon classified products as either standard or heavy bulk. Your products will be classified as ‘heavy and bulky’ if they weigh 22.5 kg. They include washing machines, refrigerators, air conditioners, microwaves, chimneys, dishwashers, televisions, treadmills, and cycles. 

Standard-size items have a minimum chargeable weight of 500 gm. For each additional 500 grams, you have to pay multiple charges for each 500 gm. 

Easy Ship Weight Handling Fees

Standard Size (First 500 gms)LocalRegionalNational
Premium₹41₹54.5₹76
Advanced₹41₹54.5₹76
Standard₹47₹56₹77
Basic₹53₹60.5₹81
Heavy & Bulky ItemsLocalRegionalNational
First 12 kgs₹192₹277₹371
Each additional kg after 12 kgs₹5₹6₹12

FBA Weight Handling Fees 

Standard Size (First 500 gms)LocalRegionalNational
Premium₹27₹40.5₹62
Advanced₹27₹40.5₹62
Standard₹33₹42₹63
Basic₹39₹46.5₹67
Heavy & Bulky ItemsLocalRegionalNational
First 12 kgs (minimum)₹88₹130.5₹177.5
Each additional kg₹2.5₹3₹6

Frequently Asked Questions (FAQs)

Q1. What is Amazon’s fulfillment of the Amazon Storage Fee?

Charges for keeping your products at the Amazon Fulfillment Center is ₹45 per cubic foot per month.

Q2. How much does Amazon charge for selling in India?

The fees for selling on Amazon in India include referral, closing, fulfillment, subscription, and other optional fees based on product category.

Q3. How do I calculate referral fees?

Total Referral Fees = Product Price x Referral Fee Percentage
For example, if the cost of a book is ₹ 900 and the referral fee percentage for the book category is 4%, the referral fee is ₹900 x 4% = ₹ 36.

Q4. What are the self-shipping fees?

There are no shipping fees for self-shipping on Amazon India. You have to take care of the product yourself or with the help of a courier partner, whom you shall compensate directly for the cost of delivery.

Q5. What is the pick-up and pack fee in FBA?

The pick and pack fee per unit sold for FBA only is ₹14 for standard units and ₹26 for oversized, heavy, and bulky units.

Q6. What is the FBA Storage Fee?

The Amazon Fulfillment Center charges a monthly storage fee of ₹45 per cubic foot for products.

Conclusion

In 2024, sellers on Amazon in India must be aware of the company’s seller commissions and charges, which are added to the seller’s price. To maintain profitability and leverage Amazon’s vast customer base, businesses must carefully manage fees to maximize their potential and businesses can also get some experts help from the ecommerce marketing agency india . Sellers should periodically review fee structures to adjust their business strategy to maximize their potential on the platform.