As the new year approaches, it has brought a new golden opportunity for selling products on Amazon US from India. Indian Entrepreneurs can now access one of the world’s largest online marketplace. The U.S. market entails millions of active buyers for whom there is high demand for various products, hence providing a great market to exploit. Nevertheless, knowing the procedure as well as costs entailed is necessary for any business with a long-term vision.
In this guide, you will learn how to sell on Amazon USA from the registration process to fulfillment and marketing, step by step.
Steps on how to Sell Products on Amazon USA from India
Below the experts at HRL Infotechs have brought step to step guidance for selling products on Amazon USA from India.
Step 1: Create an Amazon Seller Account
The first step to sell products on Amazon USA from India is setting up your seller account on Amazon. Let’s know how you can do it below:
- Access Seller Central: First, go to the Amazon Seller Central USA page to commence the process.
- Select a Selling Plan – Amazon divides its plans into two categories. These are Individual and Professional. The Professional plan targets those who sell in bulk and is paid monthly, while the Individual one has a fee for every sale rather than a monthly fee.
- Enter Business Information: You will be required to fill in some business related information. In this case, a valid GST number from India.
- Link a Bank Account: It is imperative that you attach an international bank account to receive your earnings, or else, you can use services like Payoneer or Wise to change your earnings to Indian Currency.
Once you have set up your account, you are officially ready to start selling on Amazon US from India.
Step 2: Complete all the Documentation and Legal Requirements
Before you can sell on Amazon USA from India, you need to ensure you have the required documents in place and must complete all the legal requirements. Here are some important documents that you must have.
- GST Registration: This is mandatory in India, for purposes of taxation.
- Import – Export Code (IEC) : Suppliers from India who are exporting goods behöver a DGFT Import Export Code.
- U.S. Compliance Documentation : There are some instances when some products require particular certification, hence ensure that your products are within the legal jurisdiction.
These legal steps are essential to ensure a smooth process while selling on Amazon US from India.
Step 3: Select the Right Items for Sale
The successful launching and operation of any business will depend on the correct choice of products. Here’s how to do this wisely:
- Market Research: Employ the services of Amazon product researching tools such as Jungle Scout or Helium 10, to find and analyze sales opportunities for products that people in the US are actively looking for.
- Shun Prohibited Categories: This includes health products, cosmetics, electronics, and so on. Some of these may be restrictive and therefore, have to be approved first. Check Amazon’s restricted categories list before making any decision.
- Consider Shipping Costs: The Sell on Amazon USA from India cost can significantly increase if your products are heavy or bulky. Choose lightweight, easy-to-ship items to minimize costs.
Choosing the right product mix with low weight will play a key role in determining your success in selling on Amazon USA from India.
Step 4: Delivery Choices – FBA or FBM?
When it comes to selling on Amazon US from India, there are two main ways of fulfillment; Fulfillment by Amazon (FBA) method or Fulfillment by Merchant (FBM) method
- Fulfillment by Amazon (FBA): This means you will send your stock to Amazon’s U.S. fulfillment centers. Amazon does the storage, packaging, shipping and even customer service. Nevertheless, one of the critical points is that FBA charges tend to be on the higher side, which affects the total Sell on Amazon USA from India cost among other things.
- Fulfillment by Merchant (FBM): With this model, you have to store the products and carry out the deliveries on your own. This way of doing things offers more flexibility however it means that you have to have a logistics company that will deliver goods on time.
Most of the sellers start with FBA for the sake of simplicity but will at some point look to cut down on costs and tend to shift to FBM or a mix of the two.
Step 5: Add Your Products on Amazon USA
After you have identified your fulfillment strategy and prepared for operations, it’s time to start creating listings for your products.
- Listing Title and Description: Write a compelling and SEO friendly title and product description so as to heighten the chances of your product being viewed and ranked sooner in searches for its respective products.
- Quality Photos: Provide only high-quality photographs that exhibit the product from different angles.
- Setting The Price: Look for the similar items in the market and their price points so that you can ensure your pricing is fair, taking into consideration the Sell on Amazon USA from India costs for logistics, taxation, Amazon charges and others.
While it is important to optimize your product listings for the US market, more important is the fact that in doing so, you will be enhancing their chances of being sold through Amazon US from India.
However, if you face any problem, you can approach to HRL Infotech, which is the best ecommerce marketing agency in India.
Stage 6: Promote Your Products
Having a well outlined strategy is essential to increasing sales. Here are some ways to promote and sell products on Amazon US from India:
- Marketplace PPC: Along with the above tools, one can also pay for views and clicks on their products that are displayed on Amazon.
- Offerings: Providing offers or taking part in Amazon events like the Prime Day can help you gain momentum.
- Customer Reviews: Ask the customers to leave feedback, as it will help book your place in the rank and enhance your product’s image.
You will be able to reach out to more customers and boost the sales volume on Amazon US from India by thoroughly advertising the products.
Step 7: Management of Sales and Warehousing
After the introduction of the products into the market, attention should be paid thereafter to sales as well as inventory management.
- Sales Tracking: As an Amazon seller, you can utilize the different features available in the Amazon Seller Central platform to gauge how well your sales are, to read and reply to your feedback and reviews, as well as to establish the best-selling products.
- Control of Inventory: Keep stock levels at appropriate levels through effective control. In cases where FBA is used, tracking the inventory is well simplified by Amazon. In other cases, where one has their own stock, there are other inventory control solutions on offer.
- Revise Plan: Sales forecasting analysis is key since it highlights the aspects of the marketing mix that need urgent attention such as the range of products, the kind of advertisement, and prices to stay relevant in the market.
There is no denying that effective sales and inventory control is very important in making selling on Amazon USA from India a success.
Step 8: Taxes and Fees Assessment
And finally, it is also important to understand the selling costs involved when selling on Amazon US from India:
- Amazon Fees: They consist of referral fees, fulfillment overheads (in case of FBA), and seller monthly charges. Do not forget to factor these into product pricing.
- Sales Tax in the U.S: In fact sales tax is integrated into Amazon purchases in most states, however sellers should still remember that their tax affairs do not end there in the US.
- Taxes on earnings: Before getting into selling internationally, it is best to speak with an expert regarding US and Indian laws on taxation regarding foreign sales, as you may benefit from both of these.
Effective taxation management will help you avoid unpleasant surprises and allow your operations to continue running without hitches. If these intricacies make you feel like pulling your hair out, you should think about employing amazon account management services.
Final Thoughts
Extending your Indian business to Amazon US in 2024 will help in reaching many new customers and developing the brand further. This can be done by following this guide to the given steps, where you can create your account, choose the right products and handle fulfillment and marketing of your business in a manner that is effective. Although to sell on Amazon USA from India cost may look prohibitive at first, careful strategy and actions such as business solutions will enable the competitive U.S market.
