Significance of Comprehensive Amazon Account Checkup!

Posted on September 1, 2022September 14, 2022 by admin

Amazon FBA Guide to Monitor Your Amazon Account Health.

Struggling to understand the purpose of the Amazon Account Health page?

The performance of its third-party sellers, which includes you, is a significant aspect of Amazon’s business model. Amazon also enforced specific criteria and standards to give sellers the resources they need to evaluate and enhance their performance to guarantee that all third-party sellers offer uniformly high-quality products and customer support. You may access all these tools through the Performance Menu in Amazon Seller Central.

What Do You Mean by Amazon Account Health?

To sell on Amazon implies accepting to deal with their guidelines. To continue selling on Amazon, you must meet several requirements; failing to do so consistently might result in a warning, account suspension, or, if not amended, account removal. Maintaining account health metrics at specific levels is essential for the same.

Getting Started with Amazon Account Health Rating.

You may check the status of your Amazon account in Amazon Seller Central using the Amazon Account Health Rating (AHR) tool. It depends on how well you follow Amazon’s selling guidelines. It considers specific things like unsolved policy infractions on your account over a fixed time.

Currently, only professional sellers have access to this page. Amazon wants its vendors to keep their accounts in good standing by adhering to the requirements. Amazon made a few adjustments to how you may check the status of your account, and the retail behemoth promises that the policies will continue to be improved.

You have to sustain a ‘Good‘ amazon account health rating and deal with all policy violations within a specific time.
Amazon Seller Central might delete your account if your AHR is ‘Critical‘ or ‘At Risk.’

Which Account Health Metrics Need Attention on the Account Health Page?

Your Amazon Seller Central account now has an Account Health Page that lists the 7 key metrics you should pay attention to. Not that you should ignore other stats, but these are essential for preserving your ability to sell on Amazon. Also, as a little bonus, Amazon claims to have removed some metrics from the Account Health page, which are seller metrics for which

1.Order Defect Rate

The Order Defect Rate (ODR) evaluates your overall efficiency in exceeding consumers’ expectations over the previous 60 days, as promised by the A-to-Z guarantee. It covers an array of subjects, all of which must have an aggregate ODR of less than 1%. A problem exists with an order if:

Has negative feedback
A successful A-to-Z claim
Credit card chargeback

2. Cancellation Rate

Only seller-fulfilled orders are included in this metric, which tracks order cancellation rates across 7 days. For instance, it wouldn’t affect your cancellation rate if a consumer canceled a pending order (CR). This statistic for account health must be less than 2.5%.

3. Late Dispatch Rate

The Late Dispatch Rate (LDR), calculated over a 10 or 30-day period, is the proportion of total orders (as a percentage) for which the shipment confirmation was provided after the anticipated ship date. If your LDR is over 4%, you risk receiving a warning or being suspended.

4.Valid Tracking Rate

The Valid Tracking Rate (VTR), shown over 30 days, calculates the proportion of total orders for which it has provided a valid tracking number. Once more, this metric only applies to orders that the merchant fulfills. Maintain this statistic at or above 95%, and you should be fine.

5. On-Time Delivery Rate

The number of packages that arrive at their destinations by the estimated delivery date as a percentage of all orders is known as the On-Time Delivery Rate (OTDR). Keeping it at 97% is better because this metric only applies to seller-fulfilled orders.

6. Return Dissatisfaction Rate

Last but not least, this indicator looks at how happy a consumer is with the return process. The Return Dissatisfaction Rate (RDR) must be necessary for the Return Dissatisfaction Rate (RDR) to be around 10%, although it may increase if you:

Receive unfavorable feedback (Negative Return Feedback Rate),
Ignore a return request for more than 48 hours (Late Response Rate), or
Incorrectly reject a return request (Invalid Rejection Rate)

7.Invoice Defect Rate

Amazon unveiled the Invoice Defect Rate metric in June 2020. It intends to assist independent sellers in keeping an eye on the invoicing experience that Amazon Business clients receive when they need receipts or invoices for tax and accounting purposes.

What Exactly is the Amazon Invoice Defect Rate?

By the Amazon Business invoicing policy, the fraction of orders placed by Amazon Business customers for which you did not deliver a downloaded VAT invoice (or a receipt) within one business day following the shipping confirmation. Amazon advises sellers to keep their Invoice Defect Rate under 5%. As of this writing, nothing needs to be done if your Amazon Invoice Defect Rate is higher than this threshold.

What Happens if You Don't Meet the Amazon Account Health Metrics?

Amazon will ask you for a Plan of Action (POA) for improvement if you don’t meet the desired KPIs for Account Health within 48 hours. If Amazon accepts your POA, which shows that you comprehend the issue and your plan to fix it, Amazon won’t suspend your account in that case.

How May We Assist You?

Maintaining your Amazon account health should always come first, but not at the price of keeping up with other aspects of your business. Utilizing HRL Infotechs is hands-free and can significantly save your time. Once everything is set up, you may leave it running in the background and make any necessary future little adjustments. However, if you don’t use it, you’re losing out on something really fascinating. So, register immediately and start a journey towards becoming a top amazon seller.

6 Ways to Drive External Traffic to Your Amazon Listing- Off Amazon Marketing Strategies

Posted on August 25, 2022September 16, 2022 by admin

Sales! This is the reason you started an Amazon store & run product ads. You must have adopted various advertising strategies for your business, but do you know that there is still room for more growth? To make things work, you need to be capable of driving external traffic to your Amazon Listing. This article demonstrates the top six ways to drive external traffic to your Amazon Listing.

Why advertise on Amazon anyway?

If you’re reading through this, you’re possibly trying to expand your business. Your Amazon PPC Campaigns are set up properly, with an already written excellent Amazon seller list bringing a nice amount of sales. And that’s a great thing considering that 66% of customers’ product research begins on Amazon, per a 2019 Statista survey of Amazon users.

However, this also means that 34% of consumer traffic originates from Amazon. If you’ve only been focusing your advertising & marketing efforts only inside Amazon, that represents a sizeable portion of unrealized potential. You need to focus on driving external efforts.

Ways to drive external traffic to Amazon listing

1.Amazon Sponsored Ads

Vendors and third-party sellers who are Brand Registry members have access to Amazon Sponsored ads. They can create display ads using this tool both on and off Amazon. The display ads aren’t just shown to customers on third-party websites & apps but also to Amazon search results & product detail pages.

25% of independent Amazon sellers have used Amazon Sponsored ads since this ad format debuted in 2019. Despite not being the most common ad type on Amazon, it still contributes 2% to the company’s advertising income. It’s a no-brainer to use Sponsored Display to test off-Amazon ads if your brand is registered.

2.Facebook ads

You may be surprised to know that 21% of consumers begin their product searches on social media. And that amount is far too high to ignore. Facebook advertising is a fantastic social media marketing tool that enables you to target particular demographics and interests of people who are more likely to search for and buy your products.

Ads on Facebook, when used effectively, can significantly increase your Amazon FBA sales! We advise sending traffic to a landing page prior to your Amazon seller list when using Facebook ads. This helps you:

You pique visitors’ interest and get them in the mood to make a purchase.
You gather customer information from the landing page, specifically their email addresses.

3.Advertise on deal websites

There are many deals sites where you can advertise your products. Because everyone enjoys a good offer, these websites may also be included in your target audience metrics. Here’s what you can do:

Find a few popular websites that have a loyal following of users.
Shortlisted two or three sites & collaborate with them.

This does require a fee, but in the end, it will fetch you a nice amount of sales.

4.Produce a fantastic product video

A third of internet users watch videos for the majority of their time. And so, a well-made video has the power to persuade viewers if used properly. You are fortunate if you’re already a registered brand or trademark and a participant in the Amazon Brand Registry program.

You can benefit from its video EBC (Enhanced Brand Content) feature. Only a few brands are taking full advantage of this fantastic feature. It’s one of the best & most efficient ways for your amazon seller list to stand out from your rivals. Hire someone to make videos for you if you are not an expert at doing it! HRL Infotechs graphic designing team can help you out.

5. Create an email database

A trusted method for reaching your audience and organizing them according to their interests is to build an email list. There are several methods for obtaining customer email addresses.

Amazon sellers frequently use an approach to include a package insert with a link for “product registration.” An incentive for the customer should be stated in the insert, like a warranty, a freebie, a coupon code, etc. The link then directs them to a landing page where they input data that identifies their order, such as their Amazon order ID# and email address. By gathering that data, you create a database of email addresses of clients who are interested in the kind of product you are selling.

6. Use Google Ads

As discussed above, social media channels can drive huge external traffic to your Amazon listings, but one cannot ignore a giant like Google. Are you thinking that what is the trick of getting external traffic through Google Ads? The very first step is connecting the amazon product listing to the landing page. With this, as soon as the potential customer clicks the ad, he will be redirected to the Amazon product page, where he can directly make a purchase.

Keyword research plays a vital role when it comes to google ads as it directly influences the organic ranking. One wrong keyword negatively impacts the budget you have set for ads. Moreover, wrong keywords can also bring your organic ranking down. So before running Google ads, it is suggested to optimize your Amazon listing with targeted keywords, add attractive images that grab attention, and write valuable content that can connect with your positional customers.

7.Using influencers

The audience’s purchasing behavior can be greatly influenced by a carefully chosen influencer in the industry—hence the word “influencer.” The two platforms where most people collaborate with influencers are YouTube and Instagram, but anyone who has an audience of followers can be an influencer. The most well-liked amazon influencer market strategy is to ask influencers to do a review for one of your products. With cold outreach, this is essentially a hit-and-miss strategy, but eventually, you’ll find influencers who’ll do a review for you to receive your products for free.

Conclusion

There are multiple ways to get customers to visit your Amazon Listing. But if you want to drive greater traffic, leveraging external sources like Facebook, google ads, etc., is highly crucial. Email and influencer marketing also adds to these efforts as each brings in a different kind of traffic. You must remember that Amazon is an e-commerce medium. So, whether you sell a pen or electronic items, you must ensure that your amazon seller list looks great & sells well. Follow the mentioned tips and get your Amazon business growing!

Want to Sell More with Amazon Lightning Deals & Coupons?

Posted on August 18, 2022September 14, 2022 by admin

Desire Boosting Your Sales with Amazon Lightning Deals & Coupons?

One thing is what many Amazon shoppers are looking for: a good deal. Price comparison and searching for deals are made simple when buying online. Additionally, given the high level of customer trust in Amazon and the advantages of fast shipping provided by Amazon Prime, Amazon Seller Central is an excellent venue for businesses to run special deals and discounts.

Losses could be severe if you go beyond. What number of discounted things can you sell before calling it a day? Setting up Amazon Lightning Deals is an excellent choice. These are short-term promos that are only active for a short period. This is a great deal for Amazon customers. Some brands might, however, be curious as to the benefits. Continue reading to learn how to benefit from these offers.

Utilizing Amazon Lightning Deals is one strategy for engaging your audience. They are limited-time promotional offers that are available on Amazon Seller Central. They often appear on the Amazon Deals Page for 4-6 hours. You can immediately increase sales by hosting a Lightning Deal for your goods. You also need to understand why and how to use Amazon Coupons?

Everything that you need to know about Lightning Deals & Coupons, including whether they’re worthwhile, will be covered in this article.

How do Amazon Lightning Deals Work?

Discounts and promotions are a terrific method to raise your ranks and increase sales on Amazon Seller Central. In that situation, Amazon Lightning Deals are your best pals. They make it simple to decrease your inventory as well. Sellers launch these brief promotions to pique customers’ interest and increase sales. Additionally, shoppers might get a terrific offer with Amazon Lightning Deals.

Most categories, including electronics, apparel, home appliances, beauty products, etc., have discounts and lightning deals that customers may take advantage of.

Eligibility Criteria for Running Amazon Lightning Deals

You must fulfill the following requirements to be qualified to create a lightning deal:

You Got to Be A Professional Seller: Therefore, individual account-based vendors are not permitted to make Amazon lightning deals. It costs $39.99/month to have a Professional Seller Account.
Each month, you must receive at least 5 seller feedback ratings.
Maintain an Overall Rating of 3.5-Stars: Generating a lighting deal requires your sales history to have a rating of at least 3.5. If your rating is under 3.5, you should concentrate on giving your customers a wonderful experience to raise it.
You must also be eligible to sell the products you want to highlight in Amazon’s lightning deals. Mainly, your Amazon product management must satisfy the following requirements:
- Your products must have at least a 3.0-star rating.
- The product reviews must follow Amazon’s customer product review guidelines.
- Where applicable, the product must include all of its modifications.
- All the products must be brand-new. You can’t use ‘used’ products in lightning deals.
- Your products shouldn’t be offensive, inappropriate, or restricted.
- The product must be Prime-eligible for all areas.
- Your product must abide by the pricing and deal frequency guidelines.
As a result of Amazon’s stringent adherence to its regulations, it is imperative to abide by these rules to prevent fines and account restrictions.

How Do You Configure Amazon Lightning Deals?

Do you believe that Amazon Lightning Deals might give your company the push it needs? Assuming you have complied with all the prerequisites, we’ll now demonstrate how to set up a lightning deal for your brand. Follow these steps:

Register with Seller Central – Select the ‘create a new deal’ button under the ‘advertising’ section.
Choose the Product to Promote – The dashboard will direct you to the lightning offers. You must provide the necessary details for the transaction here.
Select a Time Period – You, as the seller, can suggest a time to close the deal. However, the precise time each lightning bargain runs can only be decided by Amazon.
Create the Deal – Submit the deal pricing, the number of each product, and its variations.

For the deal, Amazon will determine the maximum price, the minimum discount, and the minimum quantity. If you cannot locate products for Amazon Lightning Deals, you must check whether you are eligible for the same. That’s about it; you can now visit the overview page. Before sending the transaction to Amazon, you can review its details.

Does Amazon Levy a Fee for the Lightning Deals?

Yes, after successfully submitting a Lightning Deal, Amazon does charge a fee. One of the often occurring variables affecting the cost of your Deal is ‘Date range.

Go to Seller Central > Reports > Payments > Transaction View > Service Fees for more information regarding your fees.

Remember that just because a product is featured on Lightning Deal doesn’t mean its listing will succeed. You are charged by Amazon whether or not your deal is successful. If you or Amazon decide to end the transaction before the scheduled start time, Amazon won’t charge you.

Perks of Creating Amazon Lightning Deals

On Amazon, the Lightning Deals page is among the most visited. Lightning Deals are designed to provide buyers with little windows of opportunity to locate excellent bargains on the goods they wish to purchase.

By utilizing Amazon Lightning Deals, you can:

Boost your sales
Swiftly minimize inventory
Uplift brand recall
Enhance your listing traffic

What are Amazon Coupons?

Similar to department or grocery stores, Amazon offers discounts using coupons to boost sales. Amazon is aware that offering customers a better bargain will encourage them to purchase more items and to consider items that are not an immediate necessity. Except that they are entirely digital and won’t be delivered by mail, Amazon coupons are comparable to coupons seen elsewhere.

Amazon offers discounts in various ways, some of which are automatic, but customers have more control over coupons. The Coupon needs to be attached to be used. The most significant distinction between coupons from other sources and those from Amazon is that you are in charge of setting up and using the discounts because Amazon is primarily made up of third-party vendors.

Although the marketplace does establish some limitations on who is permitted to utilize coupons and the range of discounts, the seller has the final say over what is included in the Coupon. Although Amazon provides the tools, it is up to you to figure out how to use them and maximize the benefits of the coupons for your purchases.

Frequently Asked Questions about Amazon Coupons!

1. How can I find and utilize Amazon coupons?

You can locate coupons on the Coupons Home Page, Product Detail Page, Search, Product Listing Pages, and Your Shopping Cart. By using the Collect Coupon button found on these pages, you can collect coupons before using them. The Amazon discount code will automatically apply when you check out using the coupon.

2. Are there any coupon codes I need to copy-paste?

Promo codes are not readily available to copy and paste. When you check out, the Amazon discount code will be applied instantly when you click the Collect Coupon button.

3. Can I get a coupon today and use it later to buy something?

Yes. From the Coupon bar on the Coupons pages, you can see the Coupons, which will expire soon, so that you can purchase them before expiry. When you buy the item from the same seller from where you obtained the voucher, the coupon will be automatically saved to your account and applied. Meanwhile, if the coupon validity expires, it’ll be removed from your account.

4. Where will I find the coupons collected by me?

When you visit the Amazon Coupons page, you’ll find a View Coupons link on the Coupons Bar at the top. Once you click on it, it’ll take you to the Your Coupons page showing all the valid coupons collected by you.

5. What happens if I want to return the item purchased using a Coupon?

If you return the item within the return window and want a refund, you’ll get the amount paid by you. If you want a replacement, you’ll get it for free without any additional payment.

6. If I collect a coupon and purchase multiple quantities of the item, will I get the discount on all items?

No, only one unit of your order will be eligible for the Coupon discount. For instance, if you receive a coupon for 5% off Item X worth $100 and spend $400 on 4 pieces of Item X, you will only receive a discount of $5 and not $20.

As a vendor or seller, running Amazon lightning deals & Amazon coupons should be a component of your long-term Amazon marketing services. It not only raises awareness of the deals’/coupons’ products but may also have a halo effect on other products or brands of yours, boosting sales.

These deals and coupons can improve visibility and grow your brand. They also allow you to sacrifice incremental profits for a more significant benefit, which can be less expensive than paying a hefty upfront fee. Also, they often elicit a sense of urgency because many are time-limited or have a set number of redemptions.

Discover more about Deals & Coupons on Amazon and Grow Your Brand with us. Reach out to us now for Your Amazon Account Management.

Curated List of Top Amazon FBA Aggregators

Posted on August 11, 2022August 11, 2022 by admin

The eCommerce market is taking a new turn with the entry of top amazon aggregators. These aggregators are raising billions of dollars to acquire Amazon businesses. The explosion of these roll-up firms has encouraged many Amazon fba sellers across leading marketplaces like amazon to sell their brands at attractive payouts.

Are you wondering what these huge upfront payouts mean for your store? What is the right time to sell your business? What are the worthy factors that can grab the attention of these amazon aggregators in your brand? Do sellers availing of Amazon FBA services have higher chances? And last but not least, who are the most popular Amazon FBA Aggregators? Keep reading the blog to find out answers to all your questions.

Role of Amazon FBA Aggregator

The popularity of Amazon as the most prominent e-commerce platform, pandemic shopping, and the rise in new sellers are the major reasons that paved the way for aggregators in the past couple of years. Amazon roll-up business or Amazon FBA Aggregators purchases smaller brands and works in order to make these less known brands popular and profitable enterprises. Yes, it requires funds, and they get these funds from big investors.

Who are these Amazon FBA aggregators? Do they know your brand better than you? Many of these aggregators are ex-Amazonians, sellers, top businesses, startups, and gurus who have vast expertise and resources to change the fate of a brand.

How does an Amazon Aggregator pick up a brand?

It’s not just that Amazon aggregator picks up any average brand and works in the hope of its success. They choose the best one that can bring profit and have chances of scaling to the next level. Every aggregator has its own process or criteria to ensure that products that a brand owns are of high enough quality. Some have an interest in specific product categories. In contrast, others look for businesses that fall within a certain revenue range. Here we have listed some general requirements:

1) Businesses that avail fulfilment by Amazon (Amazon FBA services) are in high demand since they require less logistical effort and benefit greatly from Prime shipment times.

2) As long as the things provide enough revenue, less is more. A few products worth $2 million each are far more desirable than several totaling the same value.

3) While some Amazon FBA aggregators employ a benchmark of $500,000, most look for brands with a minimum yearly net income of $200,000. Typically, minimum net margins are around 15% (with 10% being the lowest).

4) Private-label brands and Amazon FBA sellers having their own products are of particular interest to aggregators. Also, enrollment in Amazon Brand Registry cannot be ignored due to its trademark protection.

5) Amazon FBA Aggregators usually prefer popular products. Highly rated products with high reviews indicate product quality, customer loyalty, and trust.

6) Many aggregators focus on a specific market and hence don’t consider products that are viewed as out of trend or are very seasonal.

Top Amazon FBA Aggregators List

If we look into the current stats, there are more than 90 confirmed Amazon FBA Aggregators. They have raised around $12.5 billion funds in the last three years. We have listed some of the top aggregators below:

1) Acquco (USA)

Former Amazon employees developed Acquco focusing on Amazon FBA firms in North America, the UK, and the EU.Operating on eBay, Walmart, Shopify, and Amazon, the company generated more than $100 million in revenue in less than a year. Also, the CEO and Co-founder, Raunak Nirmal, was recently featured on Forbes’ 30 Under 30 Retail & eCommerce List 2022. Moreover, the company uses technology to automate due diligence, quickly enroll brands and retrieve unused deal flow.

2) Cap Hill Brands (USA)

Founded in the year 2020, Cap Hill Brands operates smartly with a team of dedicated employees focusing on marketing, distribution, post-acquisition, product development, and brand management. The firm has a portfolio of more than seven brands ranging from kids’ essentials to kids’ food.

3) Merama (Mexico)

Merama is a Mexico-based consumer product firm started by former Amazon, Mercado Libre, and Facebook employees. With $100m in debt and $60m in seed raised, the company focuses on overtaking and scaling the best Latin American brands.

4) SellerX (Germany)

L Catterton, the biggest consumer-focused private equity company in the world, has backed SellerX in its acquisition of Amazon FBA companies.

It already has more than 30 brands in its portfolio, but it hopes to quadruple that number by utilizing its extensive expertise of production, eCommerce, and operations to acquire and expand additional top brands in the categories of home goods, infant care, pets, health, beauty, and other essentials.

5) Berlin Brands Group (Germany)

Founded in 2005, Berlin Brands Group is the first aggregator in Berlin and a pioneer in the DTC business. The Berlin-based Company sells more than 3,700 items per day through its 34 e-commerce brands. Out of the 34 brands, since December 2020, it has purchased around 20 brands, and the remaining 14 are in the incubation stage. Operating in 28 countries, the company has recently acquired d Orange Brands Marvin Amberg and Charles von Abercron as their founders.

6) Thrasio (USA)

A Boston-based e-commerce company Thrasio was established with a view to acquire and build brands that are sold on the Amazon marketplace. Thrasio has a staff of approximately 700 employees, including supply chain experts, growth marketers, video experts, and brand managers. Thrasio has acquired more than 100 vendors in the previous three years. Categories include electronics, food, automotive parts, baby and child accessories, electronics, food, exercise equipment, yard, garage, home & décor, musical instruments, outdoor gear, personal care, pets, toys, crafts, and games.

Other FBA Aggregator

1) Alphagreen Group (UK)

2) Perch (USA)

3) Razor (Germany)

4) UnyBrands (USA)

5) Elevate Brands (USA)

6) Heyday (USA)

7) Mantaro (Germany)

8) Forest (Japan)

9) Factory 14 (Luxembourg)

10) Global Bees (India)

What is the right time to sell your brand?

There is nothing such as the right time. You are the one responsible for the final decision. Some sellers choose to sell their brands when they are about to fund new ones, while others sell when they think of stopping selling altogether. Whatever category you fall in, you must ensure everything is accurately planned before reaching any decision.

Are you lagging due to poor sales and don’t wish to sell your brand? Our Amazon FBA consultancy has got your back! HRL Infotechs has a dedicated team of marketers and advertisers who handle everything from inventory management to advertising. They closely pay heed to scale up your brand growth and maintain a profitable business.

How Walmart Advertising Services Introduces Keyword Bidding for Sponsored Ads?

Posted on August 4, 2022August 11, 2022 by admin

Promote Your Brand through Walmart Advertising Services

A significant improvement for Walmart Advertising Services is the addition of keyword bidding for Walmart Sponsored Ads. However, The service is much more constrained than its Amazon version. Walmart added keyword bidding to their online marketplace advertising platform in mid-April. We have been investigating and evaluating the new service’s features. What we currently understand is listed below.

In What Ways Does Walmart Advertise?

Have you ever wondered how Walmart advertises or what Walmart advertising strategy is? By establishing itself as a media platform, it regularly makes a significant push to scale Walmart advertising campaigns.

Walmart manages the transactional data of its customers and assists brands in retargeting consumers to Walmart.com. The company’s brick-and-mortar facilities, which deliver on a promise to link online and offline customers, are the most significant selling point. Walmart is making this count by promoting its combo as a critical differentiator from Amazon. This is achieved through regular meetings with prospective clients, summits with brands and agencies, and educational events.

According to recent Securities and Exchange Commission filings, Walmart has more than 5000 outlets worldwide, and its e-commerce operation has grown by 50% in the second quarter of every year. Although online sales only make up a small portion of Walmart’s $486 billion in annual revenue, ad buyers credit e-commerce companies. They suggest that the ad system will continue to expand. Online searches frequently lead to retail purchases. There are higher chances of Walmart surpassing Amazon in terms of valuable traffic if it owns more searches.

Walmart Advertising Strategies

Have you ever wondered how Walmart plans Walmart advertising campaigns? They diversify it on their website by employing the following ad formats:

Product listing ads
Organic search
Native Ads
Banner Ads

What Do Walmart Sponsored Ads Mean?

Walmart.com uses a bidding system for Walmart sponsored ads, similar to Amazon. Sellers place bids on an allocated list of keywords related to their ads. When a customer’s search query incorporates that keyword, their ad surfaces, and the seller wins the bidding.

WPA allows vendors to bid on keywords based on match type: a broad, phrase, or an exact match. The minimum keyword bid is $0.30 as of April 2019. Although it does not now allow negative keywords, the Walmart advertising services plans to introduce them shortly.

What Are the Key Benefits that Walmart Sponsored Ads Offer?

Walmart.com’s keyword bidding improvements are a huge step forward, but they must improve significantly before it can compete with Amazon. However, Walmart Sponsored Ads to provide a unique set of advantages for the Walmart marketplace, such as:

Surges Visibility – Every month, more than 100 million potential customers visit Walmart’s search results, product detail, and category pages. As previously stated, these are the main places on the website where Walmart sponsored ads are displayed. Each segment receives much traffic, which increases the visibility of your products.
Uncomplicated Target – The process is straightforward as Walmart chooses where to place Walmart advertising campaigns and which keyword combinations work best with other listings.
Generates Sales – Directly guides prospective customers to the product pages for purchasing. Additionally, you only get paid when a user hits the advertisement. This means your products are advertised on a well-known platform at a reasonable rate.

Few more are as follow:

Escalating sales
Showcasing your product to Walmart’s huge target audience
Guarding against competitive product launches
Improvising seasonal campaigns
Assisting you in finding new audiences and keywords for your listings
Enhancing organic ranking by scaling conversions and traffic

Where Might Walmart Sponsored Ads Show Up?

Walmart Sellers can also spend money on an advertisement to publicize their sponsored products online:

1.Results of Organic Searches.

One of the significant locations for sponsored ads or listings in search results. Advertisers can choose particular search terms or keywords that consumers use and increase their bids. This ad placement is highly valuable due to the intent to purchase when they search for a product on an e-commerce website.

2.Homepage – As Banners.

The homepage of a website is one of the significant locations for sponsored ads. It is one of the best strategies for businesses to raise consumer awareness and encourage purchases of their goods. However, online sellers demand a hefty sum for this location.

3.Results Page by Product Category.

When a person browses the website, sponsored ads are displayed in a specific product category section. Although it isn’t a search in the strictest sense, exploring the categories indicates a purchase intent and guarantees accurate targeting.

4.Product Description Page.

There will be Other Related Products/Customers Also Viewed These Products on every product page in most online marketplaces. Vendors contend for these positions because doing so also influences people to buy. There are hence good reasons why vendors advertise their goods in these spots.

5. Emails.

Sponsored ads or listings aren’t only restricted to websites. You can add them to emails to increase money without interfering with the reading experience. There is also a sizable benefit for making less effort.

Limitations on Keyword Bidding at the Campaign Level

Walmart Seller Central permits keyword bidding only at the campaign level presently. Walmart advises between 30 and 50 products, but advertisers and sellers are free to use any amount. After developing the campaign, sellers generate a keywords list for that campaign. If your bid is successful, Walmart will choose the item from your campaign that they feel is the most relevant to that term and then display an ad for it. Walmart has stated that selecting the most pertinent goods considers the title, product description, backend keywords, price, and sales history.

Precisely How Are Keywords Chosen?

– Manual vs. Automatic Campaigns:

Walmart Seller Central provides 2 campaign types-

Manual – You choose the keywords you want to bid on from a list Walmart offers. Walmart chooses up to 220 keywords for the seller after selecting the most pertinent ones for the sponsored products in your campaign using an automatic keyword recommendation tool. Then, sellers decide which of those 220 recommendations to incorporate into their manual efforts. Although Walmart intends to add the capability within the year, for the time being, vendors cannot add keywords to their manual ads that are not on the published list.

You must win the Buy Box to place the bid.
The keyword match type level is where bids are set(broad, phrase, exact).
Ads are only eligible for search within the grid.
220 keywords are permitted for each campaign.
Minimum spending for a campaign: $1,000
Minimum daily expenditure: $100

2. Automatic – Walmart chooses when to display sponsored products based on keywords found in the product title, description, and other areas of the product listing, product category, and similar product section. Walmart provides a list of the search terms used in its automated advertising that resulted in conversions to its sellers.

To place the bid, you must win the Buy Box.
There are product-level bids.
All WPA placements are permissible for ads.
Minimum campaign budget: $1,000
Minimum daily spend: $100

Diversify into Walmart

Walmart is rapidly growing its online advertising network. Brands would be irresponsible if they ignored Walmart.com, which is backed by substantial resources and has the potential to become a key player in e-commerce.

Don’t hesitate to get in touch with your account manager or use our contact form to get help in scaling your online presence by joining Walmart Seller Central. We’ll collaborate with you to start your entry into Walmart’s online market.

How to create Amazon A+ content design to enhance your product listings on Amazon

Posted on July 28, 2022July 28, 2022 by admin

Consumer behavior is changing. They make shopping decisions based on what they see through your brand & how your product solves their needs. For instance, if you’re an apparel seller, a customer who lands on your product page would want to know what materials you use and whether you have designs & features like zippers. This is the information you offer them through product listings.

To assist global sellers in optimizing their sales with product listings, Amazon presents Amazon A+ content design as an effective tool. One of its helpful features is the ability to create A+ designs for product descriptions.

Analyses reveal that Amazon amazon a + content design services has helped increase the overall product sales by boosting impressions 3x. So you can imagine how brands with an Amazon product listing that doesn’t generate sales have been making them lose to competitors.

Let’s discuss the whole shebang around Amazon A+ design.

What is Amazon A+ content?

Amazon A+ Content is a special tool inside Amazon Seller central account. Formally known as Amazon Enhanced Brand Content (EBC), it allows brands to design appealing Amazon product descriptions for listing Content.

Through Amazon EBC,

You can dive into details with technological specs.
Add plus Content, including images, product setup & videos.
And run A/B tests to optimize for conversion.
A+ Content appears on Amazon in the product description section. This is only when you choose to replace the regular text product description.

Is Amazon A+ content worth it?

Amazon says that adding plus Content to product descriptions boosts sales by an average of 10%.
Moreover, as customers love Content that’s easy to skim, adding images & videos to product listings attracts more users.
Amazon A+ listing further offers a better understanding of products virtually.
It makes your product stand out from competitors and helps you build your brand reputation.
Customer recognition of your brand protects your product from being counterfeit as buyers know you’re the rightful owner.
Content listing fetches greater traffic and higher conversion rates, thus bringing in better reviews for your product.

Enhanced brand content amazon aims at improving sales by enhancing product listing with scannable text; highlighting features through images. One can also add videos to their A+ Content. Creating plus Content benefits you from an Amazon SEO point of view.

Leveraging A+ Content can help your product appear in the SERP of Amazon, which indirectly improves your ranking and better conversation rates—ultimately leading to more sales!

Who Can Create Amazon A+ Content Design?

Amazon enables A+ Content to its registered sellers. You can add about 15 ASINs each month for A+ Content listing (but only to items that are a part of your approved brand catalog).
Amazon sellers participating under Amazon Exclusive programs or Launchpad can automatically access A+ Content Manager. Once eligible, you can include ASINs in the content listing. (Note that you can create an Amazon a+ content design for parent & child ASINs).

How to create A+ Content on Amazon?

To create Amazon content, you must first choose a professional selling plan & be certified as a brand owner by Amazon Brand Registry.

Below’s the step-by-step process for creating Amazon A+ content Design:

2. Go to the Advertising tab & click the A+ Content Manager option.

3. On the A+ Content Manager page, find the ‘start creating A+ Content.’ After clicking on it, you’ll find templates – as shown below

4. If you click the ‘Create Basic’ template, you’ll be redirected to a page wherein you need to select the templates for your design and enter the ASIN.

If you click the ‘Create a Brand Story’ template, you’ll be redirected to a page wherein you can address your brand before designing the EBC by choosing the template.
Once you’ve selected the design, the layout, upload your Content, including images.
Check the preview and click on the finish button.

How long does an A+ content review take?

The approval of A+ Content may need up to seven days.

Here’s what you can do:

Watch the progress of your Content in Seller Central.
Follow all the Amazon A+ design guidelines if you don’t want your listing to be rejected for claims against Amazon’s rules.

Tips for Creating Effective Amazon A+ listing

Focus on your product’s USP.
Keep your Content short and clear.
Keep it visual and less textual.
Utilize your product reviews.
Avoid making content errors.
Pay attention to image size and resolution.
Review Content before submitting it for approval.
Check if your Content looks optimized for mobile.

Before working on Amazon a+ content design, it’s always a great idea to refer to Amazon’s A+ Content Guidelines. This will save you time & help ensure that you don’t violate any of Amazon’s terms.

End Note

Creating an A+ listing requires an upfront time investment, but that investment is worth the longevity of your brand and products. If you’re a brand owner registered on Amazon, you must take advantage of this unique feature. And if you’re new to selling products & want to create Amazon a+ content design but are confused about how to get started, then you can reach out to HRL Infotechs for a+ content design services and assistance. HRL offers top amazon a + content design services to help you hit your goals on top marketplaces.

How Can Walmart Account Management Services Help You 3x Your Walmart Sales?

Posted on July 21, 2022July 28, 2022 by admin

Uplift Your Sales by 3x with Walmart Account Management Services!

On almost any e-commerce site, there are countless strategies to boost sales. Furthermore, you are in the ideal place if you are prepared to sell on Walmart or are already doing so. Here is a quick question to get things started. Do you have a successful strategy supporting a rich customer experience in your Walmart shop while optimizing conversion rates?

Walmart is a growing market with more than 110 million unique visitors. It has given numerous vendors access to a Perfect Platform with a powerful conversion rate optimization method. Records show that Walmart has room to sell 11 million different things. This gives you enough reasons to seek ways not just to sell but increase sales on Walmart and reap the benefits.

The past year was essential in clearing the way for the development of the e-commerce market. The market’s emphasis on customer satisfaction and buyers’ changing expectations have led to improvements that will alter how you sell in 2022. Regarding Walmart store management, the change in consumer behavior resulted in several market developments.

Few stats that prove the need for Walmart Account Management Services:

The US e-commerce market saw a 37% revenue gain during Walmart’s Q1 FY22.
Walmart earned $138.3 billion in the first quarter of 2021, which is $6.34 billion more than the prediction and handily topped Wall Street’s revenue and earnings per share projections, according to the company.
Walmart recently revealed its plans to allocate $14 billion in the fiscal year 2022 toward “capital improvements, including changes to the supply chain, enhanced automation, and other business areas that executives think will fuel long-term sales growth.

Reading this blog lets you learn about the evolving e-commerce market industry and the exciting things coming up in 2022. Examine the changes made to the Walmart Marketplace last year and learn everything you need to know to sell on Walmart in 2022.

How to Sell Your Products on Walmart?

You must finish a five-step application process to start selling on Walmart.com as an authorized third-party (3P) seller. These steps are mentioned below:

Approval
Contract
Registration
Onboarding
Request Launch

Qualifications to Sell On the Walmart Marketplace.

The Walmart Marketplace has several minimal requirements for 3P sellers to ultimate ensure that they live up to Walmart store management’s standards in 3 crucial areas:

E-commerce experience
A fascinating products catalog that amplifies Walmart’s overall offerings
History that demonstrates a persistent commitment to delivering a pleasant client experience

Walmart Management Services Can Make Your Business.

If you are already running a business, you know how difficult and time-consuming it may be. There is always something that needs your attention, from inventory to order fulfillment. Therefore, whether you like it or not, you will eventually need to manage your brand’s activities to prevent losses.

However, it’s not like all sellers have the time to run their businesses full-time or the knowledge to use the Walmart marketplace, mainly if they are unfamiliar with this retail behemoth’s system. Consequently, it would be wise to look for Walmart account management services from knowledgeable persons or reputable firms if you feel ill-equipped to handle your business at Walmart. Looking for a reputable firm to manage your account? Experts at HRL Infotechs can help you attain your goals.

With Walmart account management services, you can get support and direction for your brand in the following areas:

Product listing optimization
Search engine optimization (SEO)
Sponsored ads management
Product launch
Brand protection and assistance

Profits of Using Walmart Fulfillment Services (WFS)?

Sellers can keep their inventory at fulfillment facilities run by Walmart, thanks to Walmart Fulfillment Services. The WFS team will pick, pack, and ship an order placed on Walmart.com on behalf of the seller. Walmart likewise handles orders placed through WFS regarding returns and customer service. The scale, reach, and efficiency that Walmart has worked so hard to perfect over the years are available to marketplace vendors that use WFS.

1. Ensure 2-day Delivery

Walmart is up to the challenge despite Amazon Prime’s establishing the benchmark for quick shipping. WFS enables retailers to provide 2-day shipping within the contiguous United States. 2-day shipping also aids in the prominence of your products in the Buy Box, which increases the number of customers who will view your listings.

2. Management of Inventory & Orders

Sellers may track orders, inventory levels, and shipments using real-time reporting dashboards provided by WFS. The Fulfillment Insights tab in Walmart Seller Central enables retailers to monitor important shipment information by the carrier, region, and shipping performance.

3. Consumer Assistance

Walmart handles all consumer requests for information, refunds, and returns using WFS. To maximize product visibility and boost conversion, participating items are shown with tags like 2 Day Delivery, Free & Easy Returns, and Fulfilled by Walmart.

4. Uncomplicated Pricing

A monthly storage fee and transportation costs based on weight or dimension make up the basic pricing structure of WFS.

How Do Walmart Account Management Services Work?

It’s challenging to run an internet business, especially if you’ve only recently begun using a brand-new platform like Walmart. Even if you already have seller accounts on other platforms, you need to modify your tactics, learn the marketplace rules, and adjust to them. Because of these, managing other crucial activities to manage your business may make you feel overburdened.

Although being independent is admirable, there will be occasions when you need assistance from another person. It’s not because you are weak or incapable; working with professionals like account managers will help you flourish. You may avoid losses and opportunity expenses, which can be harmful to your organization, by utilizing their abilities and experiences.

The challenges you have with managing inventory, sales, returns, and refunds, as well as introducing new products under your brand, are often covered by online Walmart account management services. Additionally, an account manager might recommend traffic-boosting marketing techniques like Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Finally, they can assist you in registering your brand with Walmart to protect it against copycats.

What Advantages Do Account Managers Offer to Walmart Sellers?

Walmart account managers may help with various aspects of your online store, as was already discussed. This section will cover the advantages of using their services in greater detail.

1.Help in your Walmart Store Management to save time and money.

Because they believe it will be a time and financial waste, many sellers are hesitant to hire account managers for their company. Instead of trusting someone who might cause more harm than good, they would manage their firms independently.

Although customers have legitimate concerns, they should know that many trustworthy and capable account managers are available, provided they are diligent when selecting one. However, they can anticipate reaping the rewards of hiring them after they make the appropriate choice for their team.

These advantages ensure inventory, orders, and returns are checked and tracked to prevent losses and missed opportunities. Additionally, with their help, you’ll have more time for other crucial jobs and aspects of your organization, like product creation and research. Therefore, as you partner with them, you will make more money than lose it and may even scale your Walmart business.

2.Develop plans and strategies using the most recent market data and recommendations.

You might not always have the energy or time to absorb all the market rules and revisions that Walmart occasionally publishes. As a result, you could not alter your plans for campaign advertisements or product listing optimization. Even worse, your account could be suspended if you don’t go by the rules and standards.

Consider using account management services from reliable businesses to avoid having your account suspended or losing out on sales chances. They can immediately alert you to make adjustments and prevent blunders because they are regularly informed of market requirements.

To retain your exposure on Walmart.com, they will also develop new plans and strategies for your SEO and PPC depending on the recently revealed modifications.

3.They aid you in completing and submitting commitments.

Comprehensive account management services also give you the assistance you need to complete and submit the requirements for different seller programs, which is an advantage. Your account manager, for instance, will help you with the criteria to file and execute your application if you need to register your brand with Walmart.

Additionally, they may help you set up your account to use Walmart Fulfillment Services (WFS). It would be advisable to let your account manager take care of it for you if you find it tedious to complete all of the required activities for this program.

4.Delivers professional advice to help you grow on Walmart Seller Central.

Employing an account manager gives your Walmart shop access to their support, but more crucially, their knowledge and experience. They can give you practical methods and best practices for scaling your business as they have collaborated with several Walmart and other online marketplace retailers.

Given that its customers can buy items on the Walmart marketplace at affordable prices, Walmart is renowned for its Everyday Low Prices (EDLP) approach. To draw in more customers, third-party vendors are strongly urged to use this tactic in their stores.

For instance, a new Walmart vendor may initially find it difficult to set reasonable pricing for their goods. Due to their limited financial means, new Walmart sellers might not be willing to take that risk. The good news is that a Walmart account manager can assist you in determining the appropriate prices for your products without reducing your earnings. They are more than capable of boosting the sales of your products using marketing and listing optimization techniques.

In The End!

To summarize, one of the best things you can do for your brand is to use Walmart account management services. They are in charge of crucial operations for your company, like inventory control, marketing, new product launches, etc. Walmart store management is the need of the hour for all the Walmart Sellers. Reach out to HRL for availing Walmart Account Management Services.

Gain better visibility in 2022 with Amazon Posts Management

Posted on July 14, 2022July 15, 2022 by admin

Better brand discoverability with Amazon Posts Management

The capacity of a brand to present itself in front of its target audience in a meaningful way directly impacts sales and profit. We know about the tectonic impact that social media has made on customer experience and behaviour. It has primarily influenced buying habits, busing decisions, and buying experience of customers. To keep up with the pace of the digital world and keep shoppers engaged, the most popular marketplace Amazon launched its Instagram version. Yes, Amazon posts management.

Amazon posts management is a unique way to bridge the gap between straight eCommerce experience and social media marketing. Through these posts, brands can gain better visibility for their products. Wondering how? The article deals with everything you need to know about Amazon posts.

About Amazon Posts Management

Amazon posts provide brand-registered sellers an efficient tool to share product-related content and relevant lifestyle images through “feed,” which is more or less similar to social media platforms such as Facebook, Instagram, etc. With these posts, brands can redirect the visitors to the product detail pages with just a single click.

Is Amazon Post a Great Idea for Your Business?

You can find numerous perks of incorporating Amazon posts in your amazon marketing strategy. However, there is still one question that is left unanswered. Is Amazon posts management an excellent idea for your business?

Almost all brands can leverage the power of Amazon posts to reach their customer base. They just need to have the bandwidth to explore new opportunities. Along with this, there are some points that a brand should consider before diving into the amazon posts space is:

1) They must have a good number of relevant social media content to repurpose and promote directly on Amazon.

2) As Amazon post is a free platform and you compete with popular brands, it is better to take time and create high-quality lifestyle images. If followed correctly, Amazon posts management can be a perfect way to maximise brand value.

Why Should You Go with Amazon Posts?

You might think that platforms like Instagram, Facebook, and amazon release new features now and then. So, what is the advantage of investing in these new features?

Amazon posts marketing services are free
Help upsurge your product discoverability
Reduce buyer friction
Channel to reach a wider audience
Shoppers can “follow” your band
Allows sellers to download performance metrics
Help your brand stand out from the crowd

How to Create Amazon Posts?

So, to start with amazon post creation, your band must be enrolled in Band Registry and have an active Amazon store. If you are eligible, here’s how you can get started with the Amazon posts management option:

Once the buyers discover your feed and get the product of interest, they will click the post. As soon they click, they will be redirected to the product detailed page, where they can purchase.

Where Do Your Customers Find Amazon Posts?

There are several spots where amazon posts appear depending on customer engagement and relevance.

Product details page
Related product feed
Category feed
Brand feed

Tips to Achieve Better Results with Amazon Posts?

Now that you know how amazon posts can help your brand grow let’s focus on how to make them work for your business. Some of the effective tips are summarised below:

1) Use high-resolution and high-quality images. Try to avoid overlaid buttons, icons, or text. It is found that shoppers usually ignore crowded images.

2) The images should be attractive and compelling, showing the real-life usage of the product so that the customers can relate to them.

3) You can raise customers’ pain points and highlight how your product can help overcome them in the caption. You can even explain the points that make your product unique. Don’t repeat the product description, and avoid using snippets from reviews.

4) Amazon creatives and descriptions are slightly different from social media. Amazon is more about selling your product rather than sharing or conversation. So, not to copy-paste the same idea everywhere. Tailor the amazon posts management strategy concerning the amazon audience and their requirements.

5) It is better to post a few strategic posts than random daily postings. You can post for special sales, product launches, holidays, etc. if you do not get much time to strategize things.

Track Success of Amazon Posts with Vital Metrics

Whether you are following the conventional techniques or creating strategies around some advanced features, what matters, in the end, is “results.” Amazon has incorporated “insights” that can help you track the performance of your amazon posts across the whole website. Here are some metrics that your can track:

Total Engagement: It is the total clicks the amazon post has earned.
Viewable Impressions: Measure of ad viewability that defines the number of times at least 50% of the post was shown on screen for 1 second or more.
Clicks: Check the downloadable reports- total clicks on brand feed, details page, related feed, to expand caption, to show the product.
Engagement Rate: It is the engagement divided by impressions.

Latest 2022 Features for Amazon Posts

Story-telling: The feature makes it easy for sellers to feature multiple products in the post and showcase the matched commodities or product variations.
Scheduling: Sellers can plan things ahead of time and thus never miss on the beat and feel confident by using the scheduling posts option available in the latest version.
Downloadable reports: The features allow sellers to download reports, compare metrics and make the changes in strategy accordingly to reap better results.

The Bottom Line

To sum up, one can say that Amazon’s attempt to incorporate social media into online retail looks promising. It is highly recommended to take a step ahead and use amazon posts management services to your advantage, as this will offer a new shopping experience to your audiences. Also, one cannot ignore that this amazon marketing service is free, so you must try it! Are you searching for assistance? HRL Infotech, an amazon advertising consultancy, can help you get through.

Successful Walmart Advertising 2022- Everything you need to know

Posted on July 7, 2022July 14, 2022 by admin

Walmart Advertising Strategies

Walmart is a significant player when it comes to advertising. The primary goals of an expanding business are to target more and more relevant customers and increase brand awareness. Increasing business organically is good, but in the long-term. For instant results, advertising plays a crucial role. In this blog, you get to know everything about Walmart advertising services and how to develop a successful e-commerce advertising strategy.

What makes Walmart the best e-commerce marketplace for advertising?

Walmart.com receives more than 2 billion footfall each month, making it a wonderful place to start if you want to grow your business.

In 2020, Walmart ranked second in net e-commerce sales, with sales revenue of approximately $40 billion.

And according to Statista, Walmart in 2021 generated more than $555 billion in net sales globally. We can confidently state that now is the ideal time for your brand to sell on Walmart.

How Do You Start Selling on Walmart?

Step 1: Send a Request

You must complete the Marketplace Application before your business can go live on Walmart.com, so gather the necessary paperwork first. You’ll require:

Your US company’s tax ID
The Department of Treasury’s W9 or W8 and EIN Verification Letter that confirms your US business address or location of physical operations.
How you intend to upload your portfolio (API, bulk, service provider)
Details regarding your products, such as the main category, the catalog size, etc.

Remember that once you begin an application, you must complete it because progress is not retained if you exit the browser tab. The application takes only 15 to 20 minutes to complete, and Walmart suggests choosing Google Chrome as the preferred browser.

Step 2 – Approval and Agreement

Walmart reviews applications in around two weeks. If you’re accepted, a Business Development Manager will get in touch with you to assist with the verification process before you sign the Retailer Agreement and start the onboarding process.

Step 3 – Registration

When you get approved as a Walmart seller and sign the Retailer Agreement, you will get an invitation mail to set up your account. The mail will direct you to the seller central account, where you can add your product and fulfillment details. But first of all, you’ll need the following things to create your account:

Company address
Bank account details
Business information, mandatory to complete the Form W-9

Choose a display name and provide the address you want Walmart to use for internal records. Complete the tax information before moving on to the payment processing area.

Keep in mind that Payoneer and Walmart have a partnership to process payments to vendors on the Walmart marketplace. Although you’ll begin the registration procedure for your Payoneer account in the Seller Center, you’ll finish it on Payoneer’s website.

You will then receive an email stating that your Payoneer account is ready to receive and withdraw money.

It’s time to add your products after providing the shipment information, your pricing structure, the shipping method, and the location. You can carry out this manually, in bulk, or by utilizing a third-party solution like Shopify.

How Does Walmart Advertising Campaigns Work?

Pay-per-click (PPC) ads called Sponsored Products are the primary form of advertising for Walmart vendors. You can advertise your products on Walmart’s search results page with this type of advertisement. You are up against other merchants who are bidding on the exact search. Only when a customer clicks on your ad will you be charged.

Search engine results pages, product detail pages, explore pages, topic pages, and category pages can all contain advertisements. With a maximum of six advertisements per page, search in-grid advertising can appear anywhere on the first three search results pages. Ads may show below the buy box in the buy box banner on the product detail page. The carousel advertisements can also display your commercials on product detail and category and explore pages where customers can navigate through related items.

The Growth Strategy for Your Business Must Include Walmart Advertising campaign

You must use Walmart Marketing Services if you are a Walmart seller and wish to expand your e-commerce customer base through a digital marketing approach.

Additionally, Walmart advertising can increase the number of people you reach in-store. Since 62% of Walmart customers believe that ads they see on the website or app positively influence their shopping decisions.

Analyze the impact of your performing marketing campaigns-

Walmart advertising services facilitates vendors to effortlessly:

Target the right customers.
Calculate the effectiveness of their Walmart advertisements.

Walmart Marketing agency allows businesses to scale their client outreach and track the performance of their advertising across the purchasing process. Brands may use Walmart’s customer base to deliver the ideal sponsored ad to the ideal customer at the perfect time.

On its website, mobile apps, and physical stores, Walmart asserts that this new omnichannel advertising platform provides a closed-loop advertising strategy that can precisely gauge the success of your digital campaign.

Strengthens your organic marketing strategy-

Your long-term Walmart SEO efforts can benefit from the clicks and views that your Walmart advertising campaigns generate.

According to Walmart, spending money on Sponsored Products advertisements can improve organic ranking. Products become more relevant for the phrases you bid on and the user’s search terms when they receive views from your advertising. Additionally, new product listings can benefit from Sponsored Products advertising to gather information and improve visibility on the Walmart search engine results pages.

Make new and low-performing items more visible-

Up to 100 million unique users visit Walmart.com each month. These users engage with the category pages, product detail pages, and search results page, which are all the central locations for Walmart-sponsored advertisements.

A Walmart advertising agency can increase sales of your products, particularly new items or underperforming SKUs. Your less-known products can be exposed to a larger audience across the site using effective, targeted advertising.

How to do Amazon Listing Optimization to Boost Sales on Amazon?

Posted on June 30, 2022June 30, 2022 by admin

Grow your business with Amazon Listing Optimization

You might have seen that some products always remain on the top of the Amazon search engine, getting higher clicks and sales, while others hardly get the attention. So what exactly is making this difference? Several factors lead to success on amazon, but the most important among all is amazon listing optimisation. An informative and optimised amazon product listing has the power to persuade users to buy.

In the blog, we will cover all the vital aspects and amazon product listing optimisation guidelines you can follow to drive sales and improve your ranking in Amazon search results.

Ways to Optimise Amazon Product Listing -

Amazon Listing Optimisation #1 Amazon Product Keyword Research

Are you thinking of optimising your product listing on Amazon? The first step is performing keyword research. Find a detailed list of potential keywords associated with the product you are selling. You can even look at top seller listings and check their keywords. To perform amazon product keyword research, you can use helium 10.

Amazon Listing Optimisation #2 Amazon Title Optimisation

1) The ideal format for writing the title of the listing is to start with “Keyword by Brand Name” or “Brand Name Keyword.” Keeping the brand name up front in the title will infuse the audience’s mind that the brand is important. With this, subconsciously, you start building your brand image.

2) Try to incorporate other targeted keywords along with the points that add value, such as product benefit, specification or differentiators that distinguish the product from competitors. Avoid overstuffing too many disconnected keywords and try to keep the title readable and simple.

Note: Amazon restricts the usage of terms such as superior quality, best product etc.

3) Take out three to four priority keywords with high search volume and try to incorporate them in the first 80 characters. Place the main keyword at the front position of your title. With this, you can target mobile users as well as the mobile view generally displays up to 80 characters

4) Make the title readable. For this, you can use “|” “,” or “-“. These separators help visitors scan the points you have covered easily and are useful from an SEO perspective.

Amazon Listing Optimisation #3 Amazon Bullet Points Optimisation

Amazon offers 1000 characters for describing the key features of your product. These 1000 words are vital to hold the attention and convert the visitor to a potential customer. It is better to bring up a variety of information through different bullet points.

What does the bullet list include?

1) The first point should be attention-grabbing. It should include the product’s unique selling points and must closely align with what makes your product different from competitors.

2) The next point must describe the product’s benefits, specifications, physical features, dimensions, functionality, applications etc.

3) Your bullet point must address the answers to all the questions that can strike the user’s mind before purchasing the product.

4) The point can include packaging information (how many products will be bundled in one pack), how to use, free gifts available, combo product information etc.

5) It is better to mention the trust-building factors, including return policy, money-back guarantee (if offered), name of the authority that certified the product etc.

Note: Bullet points must include keywords. Also, it is better to summarise each bullet point in a few words before describing it further. For e.g.

ALL-SEASON COMFORT: Our cotton bedsheet is designed for year-round use and makes a perfect addition to your space.

Amazon Listing Optimisation #4 Amazon Product Description Optimisation

Amazon offers 2000 characters for the product description area. Here you can elaborate on the information mentioned in bullet points, mention additional benefits that could positively impact the user’s life, essential details about the company, real-life usage, and information to support your claims.

It is better to use short sentences so that it is easier for the buyer to go through them. Do not embellish the information as it can mislead the buyer and lead to bad reviews and ratings. Moreover, you can add medium or low-volume long-tail keywords in the description.

If we go by data, it is seen that creating enhanced brand content or a+ content rather than a simple description contributes to more conversions. Amazon EBCs help shoppers connect well with the products as it narrates the brand story and explains the product in detail with supporting lifestyle images.

Amazon Listing Optimisation #5 Backend Optimisation

Amazon allows sellers to add backed keywords to help brands get more relevant traffic. Your audience cannot see these keywords (as they appear at the backend of the amazon product listing), but your listing will still rank on them.

Follow the ideal length for backend keywords, which is 250 characters.
Avoid the duplication between backend keywords and frontend keywords.
Remove repeated keywords, competitor ASINs or brand names.
Add relevancy and depth to the generic keywords, assuring your hold.
Include product’s common misspellings, abbreviations, applications and demographics.

Amazon Listing Optimisation #6 Product Image Optimisation

Amazon allows you to upload nine images, including the main image. Focus on lifestyle images showcasing the product’s usage, function, features, and specification. The uploaded image should be of high quality, 1,000 pixels wide and 500 pixels high.

The lead image must have a pure white background (Hex colour #ffffff) and no added props, labels, images or text. It is better to show the product from various angles for the remaining images, and the product must cover 85% of the image space.

The Bottom Line

Need help with the amazon product ranking and amazon listing optimisation? Whether you are launching a new product or have already listed the product on amazon, you must optimise the listing correctly to draw better reach and conversation. Our Amazon listing optimization services can help your product stand out from the crowd.