Amazon New Product Launch Blueprint

Posted on June 23, 2022June 28, 2022 by admin

Outstanding Strategy to Launch a New Product on Amazon

Are you organizing to launch the latest product? Product launching is always one of the most significant steps towards enhancing a business, specifically for manufacturers. Yet, before launching your product, ensure a proper execution plan. Without a robust strategy, it will be more like nobody knows it. Master the art of How to Launch a New Product on Amazon with us.

What is a Product Launch?

A new product launch refers to a business’s collaborative effort to premiere a new product in the market and make it effectively accessible for everybody. This systematic procedure releases a new product for sale and is as essential as developing a unique product at first.

Around 60% of customers love it when brands launch new products. Yet, every launch comes with unique challenges because every product is fantastic. Launching a new product on Amazon permits brands to:

Remain competitive.
Drive sales.
Gather feedback.
Remain top-of-mind with customers.

Amazon’s new product launch can be tricky, especially if you’re a new or amateur seller. Driving your listing from launch to a prospering stage could be time-consuming. You might need to pay attention to a few key points.

A successful product launch on Amazon can be thrilling and demanding at once. It takes effort and patience to turn out as amazon’s best seller. To launch a successful product on Amazon, an Amazon seller needs to understand SEO on Amazon. More precisely, Amazon’s A9 Algorithm. As this algorithm loves conversions, it conveys to Amazon that the product bought is absolutely what the buyer has searched for. Besides, the more your listing converts, the more likely Amazon will rank you for relevant keywords.

Why is it Crucial to Have a Product Launch Strategy?

The extract of a product launch strategy is to recognize the appropriate time and market for the product. In addition to banishing inconsistent marketing campaigns, it further helps point out the target, confirming good sales. Without an established product launch strategy, it becomes laborious for a brand to catch the grip. While using the amazon launchpad, ensure curating the relevant product marketing strategy.

Step-by-Step Process for a New Product Launch in the Market:

1.Product Sourcing

Assembling complete information is the first step toward becoming an amazon top seller. Knowing your customer better makes it even easier. Finding the appropriate product for your target audience sets your product sourcing right. Do particular keywords & product research and request quotations from potential suppliers.

2.Product Management

This process includes various tasks that add value to the new product via the amazon launchpad. The significant targets must be creating universal product code (UPC), packaging, and product manuals. Besides, the conceptualization, design, development, and marketing of newly-produced goods are a crucial part of this process .

3.Setting Up Delivery Process

This process begins at your manufacturer and ends at the warehouse. Thus creating an amazon listing and a detailed shipment plan is a must. Coordinating delivery rates is yet another aspect. You must arrange for a consignment forwarder to organize your shipments.

4.Pre-Launch

It refers to the product launch advertising before the officially launched product is made available. It creates product awareness, boosts excitement around the forthcoming launch, and creates valuable leads.

It also focuses on a few remarkable stages, including:

Product photography – You add product photos from multiple angles to ease it up for buyers. They should be clear and comfortably zoomable.
Considering influencers – They review your new product and share it on various platforms to generate the buzz and connect GenZ to your launch. You can also announce an Amazon giveaway winner and popularize your product.
Product imagery – Here, you involve your images of infographics, lifestyle shots, specifications shots, etc.

5.Listing Creation

Amazon listing optimization is decisive of all steps in launching a new product. It customizes your product listing so that you gain the highest possible rank. Your product rises or falls in the search results depending on how you build the front and back end of your product listings.

At this point, you must add A+ content, product information and upload the product photos and imagery. You should also add lifestyle images that showcase everyday scenarios of using your product.

6.Launch

The launch team must work closely on finalizing the launch date that suits your product the best. On your launch day, you finally release your product to the world. At last, you make those amazon listings live and keep an eye on your product page.

At times it’s not feasible to launch a new product through grand events. In such a case, you can opt for an online platform to launch your new product.

7.Round-The-Clock Maintenance

Your work doesn’t get over with your launch day. Setting on the regular maintenance remains the essence that ensures your consistent growth and maintains the trajectory of your sales. Generating sponsored ad drives, reviewing business reports, checking suppressed listings, and performing split testings differentiate you from other sellers on amazon seller central.

8. Gather Feedback after Your Launch

Examine customer response to determine what changes you need to make to enhance your product. There are different ways to collect this feedback:

Product satisfaction surveys
Emails
Net promoter score
Community

We hope this article helps you launch a best selling product on Amazon launchpad. However, there’s no guarantee that a new product will succeed in the marketplace but correctly timing your launch can make your debut and product noteworthy.

Amazon Storefront Creation and Management Services for Sellers and Vendor

Posted on June 17, 2022November 18, 2022 by admin

With thousands of sellers and a massive customer base, Amazon has been the most popular eCommerce platform among retailers and buyers. However, with new sellers entering this marketplace, the competition is getting tougher with each passing day. It is vital to think over the conventional techniques and utilise the power of extraordinary features that amazon offers to stay on the top and get the most out of this potential platform.

You must have heard, implemented, and benefited from enhanced brand content. One of the similar ways to reach greater positions and give an immersive visual experience to your customers is through Amazon storefront design.

So, now you must be wondering how to get started with Amazon storefront creation and management. Don’t worry; we have got your back. The blog deals with detailed steps to creating Amazon storefront and Amazon store management services.

Why is Amazon storefront creation and management essential?

Amazon Storefront is a simple drag-and-drop product that allows the creation of multi-page stores to display value propositions and products on Amazon. With these customisable pages, one can showcase a single or group of items, including videos, texts, and other types of content. Amazon Store surges the buyers’ experience by:

Offering an enhanced mobile and desktop experience
Leveraging both external and internal sources of traffic
Boosting organic ranking on amazon search engine
Introducing the brand to newer audiences and promoting products to pre existing customers

Are you Eligible for Creating an Amazon Storefront?

Enrolment in the Amazon Brand Registry program is essential for Amazon storefront creation and management. The entire process of setting up a store is easy and free for sellers, vendors, and agencies.

How to cCreate Amazon Storefront Design?

Embark on the journey of Amazon storefront creation and management with these steps.

Step 1: Sign Up for a Professional Seller Account

The first step towards Amazon storefront creation and management is signing up for a professional amazon seller account. You need to provide basic details, including name, business contact details, email address, password, and payment information. Along with this information, amazon asks for your credit card details to charge the monthly fee of $39.99. Note that you must have the US back account number for payment.

Step 2: Register with Amazon Brand Registry

Once you get the approval for a professional selling account, the next step is applying for Amazon Brand Registry Program (ABR). The Amazon Brand Registry program provides various tools to improve the brand on Amazon, including enhanced advertising and marketing features, access to restricted selling categories, and professional presentations.

Step 3: Start Designing the Store

You can start creating your store as soon as the brand is registered with Amazon Brand Registry. For this, you can choose either way:

Log in to seller central > Stores > Manage Stores
Ad Console > Stores > Create Store

Step 4: Build Home Page

The home page is the first page customers will see on visiting the store. Creating a home page requires:

Brand Display Name & Logo: You need to write your brand name and upload the logo with high quality.
Page Meta Description: Make your meta description informative and catchy. It is a vital part of the store as it helps rank your amazon store and, at the same time, gives visitors a preview of your products and brands.
Templates: Product highlight, product grid, and marquee are some templates that amazon provides so that you can creatively narrate your brand’s story, highlight your best-selling products or display all products altogether in one grid. Moreover, you can even start from scratch by choosing a blank page template.

Step 5: Create Additional Pages

After building the home page, it is time to create additional pages depending on the discount, deals, best-selling products, catalogue categories and more. It is important to note that you design pages in such a way that navigation within the page or to other pages is easy so that the visitors can easily get what they are exactly looking for without investing time and effort.

Step 6: Addition of Content Tile to Every Page

Set the proper hierarchy of pages and then add content tiles to these pages. Content tiles include images, videos, galleries, titles, product grids, and navigation.

Step 7: Upload Your Products

Once the design layout of additional pages is ready, you can add the product by assigning Amazon Stand Identification Number (ASIN to every product. You just need to copy-paste the respective ASIN.

Step 8: Check the Preview and Submit

You can click on the store preview option to check how your store will appear on desktop and mobile. Thoroughly check spelling mistakes, image or branding inconsistencies, grammatical errors, content titles, product images and navigation issues. Once done, submit the store page to Amazon for review. The store will get automatically published once the review is done.

How to manage an Amazon Brand Store?

Amazon understands the need for continuous store optimisation and thus allows sellers to upgrade and edit their store pages to maximise their chance of success.

Amazon brand store management services include:

Auditing the store frequently and taking required actions to drive brand awareness and sales.
Working on design and layout to offer a top-notch user experience.
Showcasing the products and brand in a way that compels visitors to take action.
Optimising your product subcategory and category classification.
Creating compelling though SEO-optimised product descriptions
Continuously researching new trends, monitoring and updating the product data when required.

Due to time constraints, many sellers do not pay heed to Amazon store management and land with poor sales and revenue. HRL Infotechs, the top storefront consultancy, has got your back! We have a dedicated team of professionals who can help you manage your storefront efficiently. They conduct in-depth research about trends and competitor stores to create an optimisation strategy that makes you stand out from the crowd and enjoy better sales.

Amazon Storefront- Escalate your Organic Sales

Posted on June 11, 2022July 6, 2022 by admin

Enhancing Amazon Storefront Designs for Better Organic Sales on Amazon

One of the most renowned e-commerce retailers with an enormous seller and customer base. Are you selling on this vast e-commerce platform? Through Amazon Storefront you can stand out among 2.2 million active Amazon sellers. Opening an Amazon Storefront can help you differentiate your brand from your competitors and build customer trust. Amazon is truly the best place to highlight your unique value proposition.

An Amazon Seller Central Store is your own custom branded website on Amazon. Registered brands can showcase their products without distractions from competitors’ products or ads. With Amazon’s vast audience reach, it’ll have the look and feel of an e-commerce store.

Are you building a Store? Amazon Storefront is a free self-service advertising tool. It is for creating a devoted brand destination on Amazon. It is an incredible way to showcase your top-selling products. Consequently, it increases brand awareness through an easy-to-navigate interface. These Storefronts provide small and mid-sized businesses with a platform for selling products.

HRL Infotechs has years of experience setting up a perfect Optimized Amazon Brand Storefront for clients. That aided them in surging their business and took their dollars higher.

Here are some best Practices to Upgrade Your Amazon Storefront:

Convey your story through your Storefront- Amazon organic sales Storefront is a unique but expressive way. Influence your customers through your brand’s story and rank them as top-selling products.
Tailor your storefront design around customers’ pain points- You can design your Amazon Marketplace Store around the issues that trouble your customers the most. Because solving the problems is an eminent way to fascinate potential buyers. This way, you can meet maximum sales.
Cater to the type of customers you want to attract- Do a proper study about the behavior of your target audience on Amazon. Figure out their thinking process, likes, and dislikes. In this manner, you can throw a perfect and captivating storefront strategy to attract them.
Create sub-pages- Do not paste everything on your home page and mess it up; Instead, create a few sub-pages. Categorize better and arrange your products on various pages for easy navigation.
Truthful statements and clear CTAs- What is the best policy to gain customer loyalty? Most importantly, be honest with them to retain them long-term. It will make your customers buy from you again and again. Moreover, keep clear and visible Call-to-action buttons for ease for customers.
Attraction and engagement- Put compelling videos and photographs of your products. And put your products on multiple pages with categories and full-width images to optimize amazon organic sales brand pages. You can also show reviews on your brand page to capture customers’ attention.
Functional on mobile and desktop- Two-thirds of the searches are from mobiles. So, ensure your storefront is accessible from phones. It can enhance your customers’ experience and build a good brand image.

Don’ts of Amazon Storefront Optimization:

Avoid staggering your viewers- Make sure your store has easy navigation. Just keep it simple and accessible. Avoid creating confusing store designs for better engagement of your customer.
Never violate the Amazon terms of service- Appropriately conducting business is the key to customers’ hearts. Abide by Amazon’s policy, or you would have to suffer severe consequences. That can even make your brand ineligible to sell on Amazon.
Don’t use harmful practices- Protect your clientele to protect your enterprise. Indulging in harmful practices is an easy way to hurt your business reputation on Amazon. It will affect the confidence and trust of clients in you. Treat your customer’s data as confidential and Keep at arm’s length from unfair pursuits.
Prevent misleading the customers- If you do not wish to jeopardize your brand image, do not mislead them. Misguiding them can get you bad words of mouth. As it could reduce your rating, and you can also lose customer retention.
Beware of messy interfaces- Sometimes, the interfaces are all messed up, reducing engagement. Try to keep your store systematically arranged to narrow down the chaos.

Conclusion

Amazon Storefront is an appealing way to optimize brand pages with no competitors’ or ads presence. Refurbish your Organic Sales on Amazon. Highlight your eccentricity and what differentiates you from others. In other words, an optimized Brand Store page is the best way to customize your presence on Amazon.

Refurbish your Amazon Marketplace Storefront by creating categorized sub-pages. Claim customers with nobility and exemplary practices, including clear CTAs on the pages. Besides this, there are a few things you need to keep away from to magnify your business presence on the leading platform. For instance, violating the terms of services or deluding the product buyer with unfair practices.

Get expert assistance at HRL Infotechs to win the lead and gain a competitive advantage with an optimized Amazon Storefront.

Absolute Guide to Commence an Amazon Seller Account

Posted on June 2, 2022November 18, 2022 by admin

As Amazon consistently grows, opportunities to build an e-commerce business by selling on the site also grow. The latest trends stipulate that the year ahead holds enormous potential for e-commerce entrepreneurs in 2022.

By now, you might have worked through whether you want to sell on Amazon. Selling on Amazon brings plenty of benefits for you, which include:

Get More Customers
Low Starting Cost
Unbeatable Reach
Regularly Secure Payments
Services for Every Need
International Expansion
And appreciably more…

As an Amazon Seller, your products are available all day and night to crores of customers & businesses in India’s most visited shopping destination. Six lakh+ enterprises, big and small, sell on Amazon at present. If you’re grappling with whether to sell on Amazon or if you should stay on the platform, consider all these factors mentioned above.

Now you’re set to sign up as a seller. So what happens when you register? As an Amazon Seller, there will be lots of expectations from you. You must take a few prompt steps to prepare your store for the customers.
Let’s guide you to set up an Amazon Seller Account and assist you in accomplishing things you need to do before you list your first Amazon product.

Amazon Seller Account Requirements

After you’ve figured out what you plan on selling on Amazon, you’ll have to go through the Amazon seller registration process, which is pretty straightforward.

1. Sign Up for Amazon Account

It doesn’t matter which way you enter Amazon. Go to amazon services. You can sign up through a few different options too.

2. Click on “Learn more”

Then reach the “Pricing” tab and click on “Compare selling plans.” It brings you to a comparison page to see the distinction between an individual and a professional seller account.

Note that clicking on the orange ‘Sign up’ button will immediately take you to the registration page for a professional seller. On the contrary, the ‘See pricing’ link exhibits the difference between the individual and professional accounts and permits you to determine which registration you want.

3. Opt Between an Individual or Professional Seller Account

Regarding Amazon’s seller plans, you again have two options: professional and individual. If you plan to sell around 40+ products per month, signing up as a ‘professional’ will be your most acceptable gamble.

Even though you’re selling just as a hobby and don’t regard yourself as a professional, this plan will help you save money.

4. Add Your Email id and Select ‘Create a New Account’

After selecting the best-seller plan, a window screen will appear asking you to type your email id and a password (of your will) for your account.

When you’re done typing, click the ‘Next’ button. It will take you to another screen, affirming you must accept the notification sent to the email address you provided on the initial screen. This way, Amazon confirms your email address.

Please pay attention to an email from Amazon, and approve the notification through the link they impart. Once you agree to it, you’ll be taken to the next screen accordingly.

5. Select Your ‘Business Location’ and ‘Business Type’

The next step is to create an Amazon business account and allocate the following information:

Business location
Business type
Full name

Subsequently, click the ‘Agree and continue’ button.

6. Enter Your Personal Information

Afterward, you’ll need to provide Amazon with several personal details. It also includes a form of identification (your passport number or driver’s license).

After everything has been documented, click on ‘Next’ at the bottom of the screen. Ensure the address you’ve put in is correct since Amazon will send you a verification number on a postcard that you must enter before using your account. Again for authentication, you’ll need to provide your mobile number.

7. Enter Your Billing Information

Providing Amazon with your billing information will be your next step, including a genuine bank account number and a valid credit card number. Before proceeding, click on “I Understand.”

You will need to authenticate your bank account on the following page. Post confirming your banking details, you must enter your credit card details.

8. Put the Information for Your Product(s) and the Amazon Store

After supplying your credit card information and validation, you’ll answer a few queries about your Amazon store and the products.
To move on to the next phase of the seller registration process, you’ll need to answer the following:

Naming your Amazon store
UPCs for your product(s)
If any diversity certifications
If you’re the maker or brand owner of the product(s).

Clicking ‘Yes’/’Some of them,’ makes you answer: Do you own a government-registered trademark for the branded products you wish to sell on Amazon?
Push the ‘Next’ button once you’ve answered all the questions.

9. Identity Verification

Identity verification next, you’ll need to verify your identity by uploading images of your ID (license or passport) and a bank statement. After uploading them, click Submit.
Lastly, confirm the business address after completing all the other verification steps.

If the address is correct, a new screen will appear after clicking the confirm button. It elucidates you receiving a verification code postcard at that address and a verification code.
Then, after receiving the card, enter the code into the given space and finish the verification process.

Once you’re verified, you’re in!

Congratulations, Now you’re a verified Amazon Seller.

Conventional Methods for Amazon Listing Optimization 2022

Posted on May 30, 2022May 30, 2022 by admin

Amazon Product Detail Pages are the pages buyers see when searching for items on Amazon. It is where a customer discovers any Amazon product. Detail pages are an eternal part of the Amazon catalog, and sellers can create listings for these products on Amazon. The seller must register with a Professional Seller account to create a new Product Detail page.

Each product has its page with detailed product information that includes:-

Title
Images
Bullet points
Description
Product variations (such as size or color)
Customer reviews

Have you ever considered why some products consistently pop up in Amazon searches while others hardly get noticed? Or how do a few product listings maintain getting clicks and have a high sales rate while others don’t?

The mystery revolves around Optimization.

Finding the right product to sell on Amazon is key to success on the site. But even if you’re selling the perfect, high-demand product, an optimized listing will be saleable and glide your business to newer heights.

Amazon Product Listing Optimization is the process of optimizing your listings to inflate conversion. It is one of the most crucial strategies to keep your product on top. It is also the key to a customized experience for buyers. Optimizing your product listing ensures compatibility across branding, messaging, reviews, and ratings while increasing visibility on Amazon’s Search Engine Results page.

Best Practices for Optimizing Product Detail Page

The E-commerce industry is seeing rapid growth, but many brands struggle to boost their e-commerce conversions. Most customers decide whether they want to buy your product or leave your store while they are on your product pages. So, brands need to create high-converting e-commerce product pages as your product detail page is the backbone of your e-commerce strategy.

Few Basic Tips to Optimize Pages:

1.Examine Your E-commerce Product Pages

Run through a few minutes on your product page to analyze numerous elements and recognize the ones that call for work. If you fancy imparting a great experience to your buyers, it’s crucial that you’re thoroughly informed about the display page yourself.

2.Apply Compelling Product Photos

Don’t suppose content as simply text on a page. Graphics/photos play a significant role in engaging your target audience. Product photos help your customers create a first impression of your product. Contrary to retail stores, your customers can’t see, touch, feel, or try your products online. Therefore, you must display your product from multiple angles.

3.Lay Out Comprehensive Product Content

Apart from product images, a prominent e-commerce page should provide essential particulars about the product. It’s the content that briefs customers about the benefits and features of a product. It can persuade them to buy from you. Ensure you use a civil, engaging, and personal touch in your product descriptions.

4.Support Social Evidence to Escalate Reliability

Brand integrity across industries is shrinking, as consumers are losing faith in occasionally pompous claims many companies make about their products. That has led to the rising crucial communication scheme that is social proof. Buyers often refer to what previous buyers have to say about a product. It helps them analyze if it’s the product they’re looking for. Product reviews and ratings build trust, and that trust helps increase conversions.

5.Assign Your E-Commerce Product Page an Appealing Title

Giving your e-commerce product page a catchy and engaging title is crucial. The title is the foremost thing anyone visiting your product detail page will see. Best to make your title stand out. A precise title gives you a greater chance of the right shoppers clicking on your product.

6.Develop Your E-Commerce Product Page for Mobile

Mobile e-commerce or m-commerce is undoubtedly growing faster than e-commerce in general. Moreover, Google announced its mobile-first indexing update. Thus, if your e-commerce product pages aren’t mobile-friendly, you might lose traffic, sales, and revenue. This update has left you no choice but to optimize your site and product pages for mobile devices.

Mobile-optimized product pages can help you:

Improve the overall experience of your customers
Help them buy from anywhere, anytime
Facilitate faster checkouts with digital wallets

Every product is unique, meaning every product page should be memorable. It takes a lot of time and marketing effort to drive targeted traffic to your e-commerce store. But that will be wasted if you don’t optimize your product pages to boost conversions.

The above points will help you provide a better shopping experience for your customers. Optimizing Product Detail Pages thus can help you increase conversions and make your dollars fly.

Best Practices to Create Amazon Sponsored Display Ads

Posted on May 24, 2022May 30, 2022 by admin

To offer amazon sellers improved access to display inventory Amazon Sponsored Display Ads were launched in November 2019 by replacing Amazon Product Display Ads. Since then, these ads’ popularity among sellers has increased significantly.

Are you among those wondering whether amazon ads are worth it? Whether you can incorporate them in your marketing strategy to get better sales? The answer is yes! These ads effectively retarget buyers who visited your product but haven’t taken any action. When it comes to stats, it is observed that successful retargeting can surge traffic by 700%, increase CTR by 30%, and mitigate cart abandonment by about 6.5%.

After knowing how vital Amazon Display Ads are for your success on Amazon, are you looking forward to some best practices to create Amazon Sponsored Display ads? This blog will discuss the best practices you must adopt when creating or optimizing your ads.

Amazon Sponsored Display Best Practices

When it comes to Amazon PPC campaigns, and especially sponsored display campaigns, you cannot move ahead with the mentality that “forget it, ones set.” It requires continuous optimization and monitoring to get fruitful results. Here are some tips to get the most out of your Amazon Sponsored Display campaigns

1) Frequently optimizing bids

The first thing every seller should keep in mind is adjusting the bid from time to time to ensure the ACOS is maintained as per your target. To make informed bidding optimization, you can use the campaign metrics.

For optimization, simply increase the target bid when the target value is greater than ACOS and decrease the target bid when the target value is smaller than ACOS.

2) Identifying new targeting opportunities

When you are working on Sponsored display ads, it is important that you continuously look for new targeting options. Harvesting targets from Sponsored product campaigns is one of the ways, but there are other ways also to identify ASINs that you can target with Amazon Sponsored Display Ad campaigns.

Go to your product detail page and check out the section “‘Products related to this item.
To find out the potential complementary ASINs for targeting, check out the section “Frequently bought together.
Go through the brand analytics dashboard in vendor and seller central to check the reposts for bundling and shopping behavior.

The strategy of targeting and testing out potential ASINs is great; however, you must not forget to retire products that are no more performing as per your expectation.

3) Updating advertised products

Continuously updating the products you advertise is equally important to researching and trying out new ad targets. So, the next question is how to identify a good product for advertising. A good advertising product should have the following characteristics.

Well maintained ACOS
Good profit margin
High sales volume

4) Refining the category

If you wish to go with category targeting, you can take the benefit from the “refinement option.” Here is how:

Rating: Targeting substitute items that have comparatively lower ratings than your product
Price: Targeting competitor’s products that are expensive compared to your product
Prime eligibility: Targeting non-prime eligible products
Brand: Targeting biggest competitors

5) Negative targeting

Negative targeting allows you to add negative targets to prevent those products or brands you do not wish to target through your ads. Here are the steps to add negative tagetes:

Go to the campaign manager and click on the campaign using “product targeting” as a targeting option.
Click on the ad group.
After this, a tab with “Negative targeting” will appear on the left-hand side. Click on this tab.
Choose your negative targets.

Points To Remember

Sellers can customize views remarketing ads with a headline or a custom brand logo.
Currently, no negative targeting is available for views remarketing campaigns.
Keep a check on the budget and ensure that the budget is enough to keep your campaign live throughout the day.
To get the potential impressions, it is essential to monitor those campaigns that often run out of daily budget.

The Bottom Line

If competing for a buy box and surging brand awareness are your targets, you can’t win the show without display ads on Amazon. Amazon Sponsored Display Ads is an efficient way to reclaim lost sales and improve your upper funnel by remarketing or marketing to targeted audiences. Hopefully, the practices mentioned above will help you to get through. Still, if you need help with Amazon advertising services, you can reach out to our proficient Amazon marketing agency experts.

Amazon Sponsored Display Ads Strategies to Increase Sales On Amazon

Posted on May 13, 2022November 18, 2022 by admin

Seller on Amazon and searching for the powerful tool that can help you retarget visitors to your product listing? Well, Amazon Sponsored Display Ads is that powerful tool you have been searching for. It helps grow your business by engaging relevant audiences on and off Amazon. Amazon Sponsored Display Ads mainly support two targeting strategies: product targeting and audience targeting. These strategies work great and can complement one another depending on the business goal.

Let’s dig deeper into how Amazon Sponsored Display Ads services can help you hit your sales goals.

KPI-focused Strategies For Amazon Sponsored Display

Here are some KPI-focused strategies that you can use for sponsored display ads to target both product and audience.

1. Reaching Shoppers Outside Search

Many high intended customers prefer external search engines or browse on amazon by applying a filter rather than using a search page or search bar to find their purchase. In such a scenario, relying solely on search keywords can prove to be a setback. Here it is better to combine both product and keyword targeting to reach a specific shopper segment.

If we go by data, it is seen that this tactic has shown a 47% increase in the impression and better engagement with high intended customers on amazon compared to just leveraging keyword targeting alone.

2. Building a Detailed Page Strategy

Sponsored display product targeting gives you the advantage of reaching shoppers on:

Competitor’s detailed page
Your own detailed page
Detailed page in your category and also
Detailed pages outside your product category

Reaching audiences outside the product category is very helpful as it helps extend the reach on amazon and opens new opportunities to connect with a new set of audiences. Moreover, it helps in bringing these audiences to your category.

Three components of a detailed page strategy:

1) When it comes to Sponsored display, it is advised to target a detailed home page as it can surge CTR (Click Through Rate) by 41% compared to targeting other pages. It also helps to introduce potential customers to more products that a brand offers.

2) The next significant advantage of Amazon Sponsored Display Ads is they allow challenging brands to promote on famous detailed pages. These brands can also target complementary product detail pages or categories. This category targeting can help refine based on star rating, brand name, price etc.

3) As a brand, do you wish to reach new customers? If yes, then Amazon Sponsored Display Ads can prove to be a great way to get out of your aisle. With sponsored display, our Amazon marketing agency has enabled numerous brands to reach new customers that too, with good relevancy scores. Our entire model is based on detecting the relationships so that brands feel more empowered, offer a great shopping experience to customers, get out of their aisle and experience a surge in new-to-brand sales.

The Bottom Line

Ready to drive product awareness, expand your brand’s presence and boost sales? You can hire amazon sponsored ads expert who can handle everything on your part. HRL Infotech amazon advertising services can help you sail successfully and capitalize on the omnichannel functionality of the largest eCommerce platforms.