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Everything You must Know on How to Sell on Walmart Marketplace in 2023

Walmart’s response to Amazon FBA, Walmart Fulfillment Services, is upending the e-commerce sector (WFS). At least 45% of Amazon FBA sellers anticipate Walmart’s online operations to be a fierce competitor for Amazon in 2022, and 31% plan to start WFS enterprises in that year. WFS allows vendors to ship their products to Walmart’s fulfillment centers, where Walmart will take care of all of the storage, picking, packing, and shipping — as well as customer service — just like how Amazon FBA does.

How to Sell Using Walmart Fulfillment Services?

The advantages of using WFS are apparent, but how do you set up your Walmart account? You must confirm your eligibility in your Seller Center account if you sell on Walmart’s marketplace.com. You can apply and complete the Walmart Fulfillment Services Interest Form if you are not a current seller.

This image shows the different walmart benefits of service fullfilment

Creating an account with Walmart Fulfillment Services is more complex than creating an Amazon selling account. You can register with Walmart as either an individual or a business. However, your company must be registered and have a U.S. Business Tax ID to sell on Walmart website (SSN will not be accepted). To broaden its selection of products, Walmart is looking for reliable partners who provide genuine, high-quality goods. Whether you use WFS, they will only allow people to sell on their Marketplace.

Requirements to Use Walmart Fulfillment Services

If your items fulfill the requirements listed below, they will fit WFS admirably.

Ability to deliver to Walmart fulfillment centers in the contiguous United States
There are no regulated or perishable items.
150 lb is the maximum product weight.
108′′ is the maximum product length.
165′′ is the maximum product length plus girth.

How to Optimize Your Listings on Walmart Marketplace?

Write a clear, concise product name
Use HD images and rich media
Highlight your distinctive features
Add keywords to your product description
Allow two-day delivery
Price your products affordably.
Improve the efficiency of your inventory
Monitor your KPIs & ensure excellent customer service

5 Ways Walmart Fulfillment Services Can Benefit Your Business

Walmart Fulfillment Services (WFS), an end-to-end fulfillment service at Walmart Marketplace, uses one of the most significant supply networks in the world. On Walmart.com, WFS can aid sellers in expanding and scaling their operations. More information about how WFS can improve your eCommerce business is provided below.

Two-Day Delivery to Please Your Customers

When you use WFS to complete your order fulfillment as a Marketplace seller, you may give all qualified customers free 2-day shipping within the mainland United States. Additionally, eligible products will be given badges for “2-day shipping” or “Fulfilled by Walmart.” Not only are these tags and advantages eye-catching, but they also support merchants’ performance in crucial areas.

Provides Comfort & Assistance

Fast shipping is just the beginning of the ease of selling on Walmart website. Their Free & Easy Returns program covers the majority of Marketplace orders. This indicates that both in-person and online returns are simple for your clients. By handling all returns, replacement handling, and customer support concerns, WFS contributes to improving the post-purchase customer experience. This enables our Marketplace merchants to prioritize expanding their businesses while lowering operating costs.

Win Recurring & Loyal Buyers

You can access various tools and solutions designed specifically to assist you when you sell on Walmart website (Walmart.com). Walmart’s first-party data show that marketplace merchants already benefit from a committed customer base, with 89% of Americans purchasing at Walmart in the most recent year. This degree of brand identification increases the likelihood that customers will return. It enables sellers to contribute to lowering customer acquisition costs.

When you store and ship with WFS, you may go one step further and contribute to realizing your potential. Once signed up, your products are automatically enrolled in the Walmart+ “free delivery” subscription program, which supports vendors in maintaining consumer loyalty and raising Customer Lifetime Value (CLV).

You Can Concentrate on Your Sales

WFS can assist you with the customer-facing aspect of your Marketplace business, but it also makes backend operations more efficient. When you sign up for WFS, Walmart will choose, pack, and ship the product(s) that customers have ordered on your behalf. Their top-notch supply chain gives sellers the peace of mind that orders will be processed correctly and delivered on schedule. WFS also takes care of returns and customer service, allowing you to concentrate on selling.

Walmart Marketplace sellers may scale more quickly because of the simplicity integrated into WFS. WFS consistently innovates and provides Marketplace vendors with fresh offerings to help them streamline operations. For instance, our brand-new WFS Prep Services service enables WFS-enrolled vendors to contract with WFS for a modest charge to handle inventory preparation tasks like item labeling.

Save Money with Simplified Pricing System

Lastly, WFS is created to be a complete, affordable solution for Marketplace vendors. We promise no signup or monthly fees, and our straightforward price structure makes this feasible.Use our calculator to estimate the cost of storing your products and completing orders using WFS if you’re wondering what WFS costs would look like for your company.

The WFS Preferred Carrier Program, which provides decreased inbounding rates for small FedEx packages and less-than-truckload (LTL) deliveries, is one benefit available to sellers who have signed up for the WFS program.

Is Walmart Marketplace Worthy of Selling Your Products?

The quick response is yes. You should sell everywhere if your company has adequate inventory to support different sales channels. Not to mention, Walmart’s online business continues to expand year over year with no indications of slowing. The moment is now to grow your company on Walmart marketplace.

In addition, Walmart.com has fewer vendors and a less active first-party retail strategy than Amazon.com, despite having fewer monthly visitors. This is fantastic news for its sellers and even additional reason to grow your company on its platform. Additionally, by utilizing Walmart’s fulfillment facilities and knowledge, your e-commerce business will grow quicker than you ever thought possible. HRL Infotechs partners with some of the best in the business to bring you the most up-to-date solutions and strategies as a leading e-commerce agency. Walmart sellers can contact us for assistance from experienced professionals worldwide.

Frequently Asked Questions about Sell on Walmart:

Q1 Is it hard to sell on Walmart?

Yes, selling to Walmart is challenging. Being the largest retailer in the world allows them to be quite picky when choosing their suppliers. Whether we are talking about food, clothing, or toys, having a product at Walmart stores will probably make them top-selling goods.

Q2 How do I get approved to sell at Walmart?

Only a few sellers can get a place to sell on Walmart website due to their curated nature, strict rules, and regulations. However, several pointers can streamline the application procedure and increase your chances of approval.

1 Ensure having a history of e-commerce success.
2 Avoid listing products that violate Walmart Marketplace’s Prohibited Products Policy. (Hazardous materials, alcohol, certain types of food, offensive products, and more).
3 You’ll save time later by giving as much information as possible upfront about your company.
4 Act quickly to avoid delays in the approval process if you need to exchange information with Walmart Marketplace to fill in any gaps in your application.

q3 How much does it cost to sell on Walmart?

To sell on Walmart’s Marketplace, there is no account subscription charge. However, you will be charged a referral fee that, depending on the category, might be between 6% and 20% of the selling price of your goods. To accomplish this, Walmart “strives to apply the most accurate referral fee rates to the items you sell” and will make ongoing improvements.

Q4 How do I add and manage my listings and promote my items?

Follow these 6 steps to manage and promote your product listings on Walmart Marketplace:

1. Become a Walmart Marketplace seller
2. Launch your product catalog
3. Request advertising access
4. Attend Walmart advertising webinar
5. Login to the Walmart ad platform
6. Launch your ad campaign

Walmart Advertising Strategies

Walmart is a significant player when it comes to advertising. The primary goals of an expanding business are to target more and more relevant customers and increase brand awareness. Increasing business organically is good, but in the long-term. For instant results, advertising plays a crucial role. In this blog, you get to know everything about Walmart advertising services and how to develop a successful e-commerce advertising strategy.

What makes Walmart the best e-commerce marketplace for advertising?

Walmart.com receives more than 2 billion footfall each month, making it a wonderful place to start if you want to grow your business.

In 2020, Walmart ranked second in net e-commerce sales, with sales revenue of approximately $40 billion.

And according to Statista, Walmart in 2021 generated more than $555 billion in net sales globally. We can confidently state that now is the ideal time for your brand to sell on Walmart.

How Do You Start Selling on Walmart?

Step 1: Send a Request

You must complete the Marketplace Application before your business can go live on Walmart.com, so gather the necessary paperwork first. You’ll require:

Your US company’s tax ID
The Department of Treasury’s W9 or W8 and EIN Verification Letter that confirms your US business address or location of physical operations.
How you intend to upload your portfolio (API, bulk, service provider)
Details regarding your products, such as the main category, the catalog size, etc.

Remember that once you begin an application, you must complete it because progress is not retained if you exit the browser tab. The application takes only 15 to 20 minutes to complete, and Walmart suggests choosing Google Chrome as the preferred browser.

Step 2 – Approval and Agreement

Walmart reviews applications in around two weeks. If you’re accepted, a Business Development Manager will get in touch with you to assist with the verification process before you sign the Retailer Agreement and start the onboarding process.

Step 3 – Registration

When you get approved as a Walmart seller and sign the Retailer Agreement, you will get an invitation mail to set up your account. The mail will direct you to the seller central account, where you can add your product and fulfillment details. But first of all, you’ll need the following things to create your account:

Company address
Bank account details
Business information, mandatory to complete the Form W-9

Choose a display name and provide the address you want Walmart to use for internal records. Complete the tax information before moving on to the payment processing area.

Keep in mind that Payoneer and Walmart have a partnership to process payments to vendors on the Walmart marketplace. Although you’ll begin the registration procedure for your Payoneer account in the Seller Center, you’ll finish it on Payoneer’s website.

You will then receive an email stating that your Payoneer account is ready to receive and withdraw money.

It’s time to add your products after providing the shipment information, your pricing structure, the shipping method, and the location. You can carry out this manually, in bulk, or by utilizing a third-party solution like Shopify.

How Does Walmart Advertising Campaigns Work?

Pay-per-click (PPC) ads called Sponsored Products are the primary form of advertising for Walmart vendors. You can advertise your products on Walmart’s search results page with this type of advertisement. You are up against other merchants who are bidding on the exact search. Only when a customer clicks on your ad will you be charged.

Search engine results pages, product detail pages, explore pages, topic pages, and category pages can all contain advertisements. With a maximum of six advertisements per page, search in-grid advertising can appear anywhere on the first three search results pages. Ads may show below the buy box in the buy box banner on the product detail page. The carousel advertisements can also display your commercials on product detail and category and explore pages where customers can navigate through related items.

The Growth Strategy for Your Business Must Include Walmart Advertising campaign

You must use Walmart Marketing Services if you are a Walmart seller and wish to expand your e-commerce customer base through a digital marketing approach.

Additionally, Walmart advertising can increase the number of people you reach in-store. Since 62% of Walmart customers believe that ads they see on the website or app positively influence their shopping decisions.

Analyze the impact of your performing marketing campaigns-

Walmart advertising services facilitates vendors to effortlessly:

Target the right customers.
Calculate the effectiveness of their Walmart advertisements.

Walmart Marketing agency allows businesses to scale their client outreach and track the performance of their advertising across the purchasing process. Brands may use Walmart’s customer base to deliver the ideal sponsored ad to the ideal customer at the perfect time.

On its website, mobile apps, and physical stores, Walmart asserts that this new omnichannel advertising platform provides a closed-loop advertising strategy that can precisely gauge the success of your digital campaign.

Strengthens your organic marketing strategy-

Your long-term Walmart SEO efforts can benefit from the clicks and views that your Walmart advertising campaigns generate.

According to Walmart, spending money on Sponsored Products advertisements can improve organic ranking. Products become more relevant for the phrases you bid on and the user’s search terms when they receive views from your advertising. Additionally, new product listings can benefit from Sponsored Products advertising to gather information and improve visibility on the Walmart search engine results pages.

Make new and low-performing items more visible-

Up to 100 million unique users visit Walmart.com each month. These users engage with the category pages, product detail pages, and search results page, which are all the central locations for Walmart-sponsored advertisements.

A Walmart advertising agency can increase sales of your products, particularly new items or underperforming SKUs. Your less-known products can be exposed to a larger audience across the site using effective, targeted advertising.

Category: walmart Advertising services

How to Sell on Walmart Marketplace Successfully in 2023: Complete Guide