In today’s digital world, Indian sellers should expand their customer base, but how can they do it? Here, Amazon helps Indian sellers reach potential customers beyond the Indian e-commerce market. Amazon, a powerful e-commerce platform, enhances sales and brand visibility through its Amazon Global Selling platform. Let’s tell you how to sell products on Amazon globally to reach millions of customers and increase their presence in international markets.

How Indian Sellers Can Achieve Global Growth on Amazon 

Expanding businesses not only boosts sales but also allows Indian sellers on Amazon to undertake strategic steps for successful entry and growth into global markets. You have to enroll in the Amazon Global Selling program to sell in this fast-growing space of international e-commerce.

What is Amazon Global Sales? 

Amazon Global Selling helps you grow your business by using Amazon product listings to rank higher on Amazon’s 18 global marketplaces, including the large markets of North America, Europe, the Asia Pacific, and the Middle East. Amazon provides logistics services along with other services to make exporting easy.

Why Amazon Global Selling is the Ideal Choice for Indian Sellers

Amazon Global Selling offers Indian sellers new opportunities, increased profits, and diverse benefits for expanding their business horizons outside India, making it an attractive option for sellers. 

• Access to a Massive Global Customer Base

Amazon provides a robust sales platform and numerous opportunities for sellers to expand their international reach in the global market, as Amazon has over 300 million active users worldwide, with more than 80% of the users located in the United States.

• Higher Profit Margins 

Traditional Indian handicrafts, textiles, spices, and Ayurvedic products are in high demand internationally. The high demand for these products, coupled with the willingness of foreign buyers to purchase them at a premium price, ensures a high-profit margin.Payments in USD and EUR currency enhance profitability in Indian rupees.

• Cross-Border Opportunities 

During a market slowdown, a business can maintain growth by attracting good demand from another market. Cross-border e-commerce has led to an increase in customer demand for products from overseas. Selling on Amazon worldwide can help scale with the trend by meeting international customer demands for unique or hard-to-find products.

• Build a Global Brand

Indian sellers can enhance their global brand presence on global platforms like Amazon, enhancing credibility and trust with global customers. By providing high-quality products and excellent customer service, Indian sellers can build a loyal international customer base, resulting in repeat business and long-term success.

Step-by-Step Guide to Sign Up for Amazon Global Selling  From India 

Step 1: Start Registration

Using your existing Amazon customer account email and password, create a seller account and verify your phone number with an OTP after logging in. To create a new Amazon account, input your name, email address, and password, then click ‘Next’.

Register on Amazon Global Selling and click ‘Start exporting’. Choose a marketplace you want to register in first, then select the ‘Register Now’ button.

Step 2: Add business and seller information

If you have a registered company, select ‘privately owned business’ and enter your company name. Otherwise, select ‘None, I am an individual’ and mention your name as per ID proof. To verify your business, input your bank account, national ID card, and valid phone number, and scan and upload the necessary documents.

Step 3: Add payment details

Enter the details of your debit or credit card that has international transactions. A fee will be charged to this card every month on completion of the Amazon seller registration.

Step 4: Add Store Information

Select a product listing template for future use, follow through with universal product codes and brand registrations, and if you don’t have a UPC, request a GTIN exemption through seller support.

Please fill in the details on your national ID card, fill out all document fields, and upload documents no larger than 10 MB.

Step 5: Complete video Call Verification

Select a suitable date and time for a video call to verify their account. Check your email 24 hours before the video call for additional information. During the video call, bring a hard copy of your ID card and any other submitted documents.

Amazon Global Selling: Key Support and Tools for Indian Sellers

• Fulfillment by Amazon (FBA)

FBA allows Indian sellers to store their products in Amazon’s fulfillment centers. Amazon streamlines local and global sales by managing storage, packaging, shipping procedures, and customer service. 

• Amazon Advertising Tools

Amazon offers various advertising tools, including sponsored products, brands, and display ads, to promote products, improve visibility, and drive sales on Amazon international marketplaces. 

• Amazon Seller App

The Amazon Seller App is a mobile app for sellers to manage their businesses remotely, track sales, respond to customer inquiries, adjust inventory, and create product listings. 

• Customer Support for Sellers

Amazon offers customer support 24/7 to resolve issues, including problems with your account and product listings, over the phone, by email, or chat.

• Training and Webinars

Amazon offers regular training sessions, webinars, and workshops to improve the knowledge and skills of Indian sellers on the platform for successful international selling. 

Common Mistakes to Avoid

1. What and Where to Sell 

Discover the potential of Amazon Global Selling and your product offering to expand your business globally, including eligibility criteria in the US, Europe, the Middle East, and Asia-Pacific. 

The List of Amazon Global Marketplaces

• North America: United States of America, Canada, and Mexico
• Europe: UK, Germany, France, Poland, Spain, Italy, Sweden, the Netherlands, and Turkey
• Asia Pacific: Japan, India Singapore, and Australia
• Middle East: The UAE and Saudi Arabia

2. Ignoring Market Research

Inadequate knowledge of the target market’s preferences and demands can result in poor sales and resource waste. Identify target markets and analyze competition and customer preferences. 

3. Listing Optimization

Enhancing the localization of product listings on each marketplace involves translating and adjusting titles, descriptions, and keywords to suit the local language and search terms on amazon. 

Set competitive pricing based on local market conditions, shipping costs, and Amazon fees. The fluctuation of the currency exchange rate can affect your profitability and pricing strategy. 

4. Shipping and Order Fulfillment Issues

Overseas shipping and order fulfillment can be difficult, leading to delays and customer dissatisfaction. Optimize shipping and order fulfillment strategies, considering Amazon’s FBA for efficient international logistics management. 

Conclusion

Indian sellers can now expand their global reach through Amazon Global Selling, leveraging the platform to reach millions of customers worldwide in today’s globalized economy. Selling internationally requires careful planning, strategic decision-making, and a thorough understanding of the global marketplace’s complexity. Amazon aims to assist Indian sellers in utilizing Amazon’s worldwide reach, identifying profitable opportunities, and cross-border trade Amazon Global Selling  for worldwide success.