Tag: amazon marketplace management

How Product Videos Help in Increasing Your Amazon Sales

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As consumers enjoy the convenience of online shopping, they still cannot see, touch, or even try a product before buying it. So, the sellers are responsible for providing them with solid product listings. Each product should have details that would make it a smart buying choice, which includes an informative title, bullet points, and a product description. 

These days, with the advancement and keeping up with the trend, you can also use Amazon product videos, which are popular among the customers and give them a better insight into the product and how it would look in absolute/motion. In this article, we will see how product videos can help increase your Amazon sales and hang in there; you will get some excellent tips to achieve the same. 

In the past, only Amazon Brand Registry sellers could use videos in their listings, but with the change in the Amazon rules, it is now available for all the sellers who have been on the platform for at least three months to add videos to their listings. 

By adding videos to your product descriptions, you will arouse the curiosity of the potential customers, which will directly impact your sales. A survey by Amazon says that around 73% of US adults are more inclined toward a product after they watch a video about it. And many sellers have seen their revenue increase significantly after adding videos to their listings. 

Creating a product video may seem intimidating if you are not a pro at making videos. This is where you can take the help of Amazon Product listing services from a reputed and up-to-date agency that is well-versed with the latest trends and knows how to keep you in the game. The good news is that you don’t have to have a high-budget production to do so. A good video can be simple and cost-effective. You just need a creative team that you can rely on to make the video for you that follows all the rules laid by Amazon. 

The following are the rules that you need to follow:- 

1. Make Videos that Describe and demonstrate Your Products

The videos should be informative and not a commercial for your brand. It should provide accurate and truthful information about the product. It would be best if you only claimed for which you have a backup. Also, avoid any sort of violation of other people’s intellectual property and their rights. Only use music and images that you have permission for. Also, avoid wearing apparel and accessories from other companies with logos. 

2. Follow the Guidelines Provided by Amazon Videos

  • Amazon suggests you to make your videos look professional and meet their standards by: 
  • Aim for high quality, preferably 1080p.
  • Use .mov or .mp4 as the file type. 
  • Keep the video title short, around 50-60 characters. 
  • Amazon reviews videos and will approve your videos promptly if you meet these suggestions.

3. Customize your Videos According to Different Customer Needs

The shoppers visit your product listings, which cater to their different needs. Consider the information they need and make videos to address their needs. 

It can involve: 

  • Product showcases: Displaying your products in action, highlighting the product’s key features.
  • How-to guides or pilot: Make videos that follow a step-by-step guide to assemble, install, and use the product. 
  • Show various uses: Create videos that demonstrate how to use your product. For example, if you sell storage organizers, you can illustrate their various uses in a closet, office, and pantry to help shoppers understand the product’s versatility.

These videos offer value to the customers and enhance the product’s competitiveness in the market. 

4. The Videos Should Address the Concerns of the Customers

If you have no idea what to cover in your product videos, you should pay attention to what your customers say. Check for the questions they have asked and their feedback, including the product reviews. Pay close heed to the features, uses, and frequently arising problems. 

Additionally, think about why the customer would want to return the products. Such insights would be valuable for creating videos addressing the above mentioned concerns and questions. 

5. Make the Video Precise and Brief

Just like people scroll through TikTok and Instagram reels, they also prefer Amazon videos to be short. You are responsible for checking those eight seconds, as the typical attention span time is the same. 

Shoppers prefer videos that provide helpful information and the ones that are easy to understand. Try keeping the length of your videos to two minutes or less. Focus on the key details and get to the point straight. 

6. Choose the Right or Apt Thumbnail

The preview image or the thumbnail is the first thing people see before they watch your video. So, if you don’t select your thumbnail image, Amazon will do it automatically. To attract more viewers, you should upload a clear, high-quality image that is relevant and catches their attention. This way, they can clearly understand what the video is all about.

7. Make a Catchy Title

You only have a limited character bracket to let the potential buyers know what your video is about and why they should invest their time in watching it. You must make the most of this word count and prove your worth. Create a clear title that gives a brief idea of what the video is about. Think about using keywords that customers commonly use when searching for your product. 

Commence Using Amazon Product Videos Now

We understand that selling on Amazon is highly competitive in the current scenario. And how important it is to put your videos along with the listings can get you an advantage. Now that all the sellers can use this feature, why not partner with an agency with a strong reputation for Amazon marketplace management? If you need help with Amazon Account Management Services, look no further. At HRL, our dedicated team is right here to sail you through the process and get you up in the market, bringing you the creativity and push needed in the market to thrive. 

Visit us at for Amazon Account Management or for Amazon SEO Listing Optimization Services and see for yourself how we change the dynamics of your business. 

Amazon Account Management Agency: Optimizing Inventory Management

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Visualize a busy warehouse with shelves piled high with several crates of goods. The potential for a successful business is being held back by the weight of extra inventory that hangs in the air. The burden of excessive stock can cast a shadow on success in e-commerce, where agility and efficiency rule supreme. But don’t worry! You may liberate yourself from the shackles of excess inventory and open up a world of possibilities in the thriving Amazon marketplace with the correct methods and the direction of an experienced Amazon account management agency. The first step in implementing successful tactics to steer clear of problems in Amazon marketplace management is to comprehend the detrimental effects of excess stock. Continue reading as we explore the drawbacks of having too much inventory and learn how to escape its grips, enabling your business to flourish like never before.

What is Excessive Inventory?

Excess inventory is the surplus or overstock of commodities or items that a company or business keeps above the ideal or desired level. It happens when there is an imbalance between the supply and demand for goods or when consumer requirements are incorrectly predicted. Finished goods, raw materials, parts, and other items not being sold or used as quickly as anticipated might all be considered excess inventory.

Businesses may face several difficulties and risks as a result of having too much inventory. It consumes storage space, holds up necessary money, and raises carrying costs for warehousing, insurance, and upkeep. Additionally, too much inventory might become outdated or spoiled, which lowers a business’s total profitability.

Amazon account management agency helps preserve productivity and financial stability, firms must effectively manage surplus inventory. Businesses that manage their extra inventory well can streamline their processes, cut expenses, and boost their bottom line.

Does Having Too Much Inventory Have Any Benefits?


Several individuals think there are benefits to having additional stock on hand since it enables firms to fulfill client orders more quickly and reduces the possibility of shortages. 

Additionally, buffer stock (safety stock) and surplus inventory are frequently misunderstood terms. Inventory personnel carry buffer stock, a managed quantity of extra stock (above predicted demand), to address situations like unforeseen sales peaks or supplier delays. Contrarily, excess stock refers to goods that accumulate accidentally in a warehouse due to bad planning and purchase choices.

Whatever the cause, there is little doubt that having too much stock has several drawbacks. Let’s look more closely:

Why is Stocking Up Too Much Bad? What are the Negative Effects of Too Much Inventory?

Many firms rely heavily on their cash flow. Lacking enough cash flow, firms may find it difficult to pay staff, settle debts, or even continue operating. Sadly, too much inventory is a severe drain on financial resources. Spending money on goods that won’t soon provide revenue, like inventory held in a warehouse with low demand, wastes money.

For businesses, having excessive inventory or stock can create several problems. Here are some significant justifications by HRL Infotecs an Amazon account management agency on why it is viewed as undesirable:

  • Higher Holding Costs: Too much inventory eats up working capital and costs more to store, maintain, insure, and handle. It results in higher carrying costs, which harm profitability and cash flow.
  • Reduced Liquidity: Money locked up in items due to excess inventory prevents it from being used for other crucial business needs like investing in new products, R&D, or expansion. It may reduce a company’s financial flexibility and liquidity.
  • Possibility of Deterioration and Obsolescence: Keeping an excessive inventory increases the possibility that goods will go out of date or spoil before being sold. It can lead to write-offs or significant markdowns, costing the company money.
  • Opportunity Cost: Companies cannot correctly use their resources with too much inventory. The excessive stock took up resources and space that could have been put to better use developing new items, funding marketing campaigns, or increasing operational effectiveness.
  • Reduced Agility and Responsiveness: Too much inventory might make it difficult for a business to react swiftly to market or client needs changes. Delays in product introductions, longer lead times, and challenges in adapting to changes in consumer tastes or market trends may result from it.
  • Risk of Inventory Being Obsolete: Keeping too much inventory for an extended period raises the probability of products becoming obsolete or losing market relevance. There may be significant losses if the goods cannot be sold or moved at a considerable discount.
  • Increased Risk of Damage or Loss: The chance of damage, loss, or theft increases as a company’s inventory level increases. Managing and safeguarding considerable inventory might be more difficult, especially when upholding standards and avoiding product deterioration.

Businesses should strive for appropriate stock levels by practicing efficient stock management techniques, effectively estimating demand, and routinely monitoring and modifying their stock levels in response to market conditions and customer needs to minimize these negatives.

How can Businesses Effectively Utilize Excess Stocked Inventory?

There are several techniques you may use to use overstock inventory efficiently.

  • Offer Discounts and Promotions: Plan unique sales occasions or discount campaigns to entice customers to buy the extra stock. By doing so, you can increase sales and get rid of extra inventory.
  • Bundle or Package Products: Combine excess inventory with other products to make appealing bundles or packages. Customers’ perceptions of value may be enhanced by this strategy, which may result in sales.
  • Investigate New Markets or Distribution Methods: Consider extending your reach by focusing on new markets or investigating new distribution methods. It can improve the likelihood of selling the excess goods and assist in reaching underserved client segments.
  • Work with Other Companies: Investigate joint ventures or collaborations with companies with complementary products or target markets. By utilizing each other’s consumer bases, you can generate opportunities for cross-promotion and sell the extra inventory.
  • Repackage or Repurpose the Inventory: Think about developing new products or product variations to serve the market with the extra supply better. You can boost the inventory’s appeal to purchasers by doing this and giving it new life.
  • Donate or Liquidate: If your company cannot use the surplus inventory successfully, consider donating it to a good cause or selling it at a discount or auction. Even though it might not result in immediate income, this could offer tax advantages or boost your company’s reputation.
  • Review and Enhance Your Inventory Management Procedures: Use the extra stock to examine your inventory management procedures. Examine the causes of the surplus and pinpoint areas for improvement, such as improving demand forecasts, streamlining the ordering procedure, or putting just-in-time inventory solutions in place.

Summing Up

Awareness of the detrimental effects of excess inventory is essential for organizations looking to preserve their financial health and operational efficiency. Businesses can reduce the adverse effects of having too much inventory by employing efficient inventory management procedures, precise demand forecasting, and innovative utilization tactics. It enables them to maintain competitiveness in a changing business environment while optimizing cash flow and improving customer satisfaction. HRL Infotechs provides expert Amazon seller account management services to assist companies in succeeding in e-commerce. You can trust us to manage the complexities of inventory management, quickly complete orders, and increase sales and profitability on your Amazon seller account. Become a partner with us today to grow your online store.