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How to Boost Your Sales by 3X during the Amazon Holiday Season?

Posted on October 6, 2022October 6, 2022 by admin

Guide to Shoot Up Sales by 3X this Amazon Holiday Season!

The Amazon holiday season is approaching soon. People buy Holiday gifts for themselves and their loved ones during this time. Whether or not you have been a long-time Amazon seller, you know how busy Q4 can be for brand sellers.

But besides buying Holiday gifts, consumers frequently purchase other goods, particularly electronic devices, and phone accessories, by taking advantage of fantastic discounts at numerous shopping events. Therefore, you must start planning as soon as possible to use digital marketing to attract as many clients as possible. You can promote your products to sell on Amazon independently but must elevate your game by working with marketing experts.

This blog will cover every strategy you can use to increase sales during the Amazon holiday shopping season and close the year strong on Amazon Seller Central.

How can you boost your sales on Amazon holiday season?

1. Optimize Amazon Product Listing

You can stand out, attract new and returning customers, improve conversion rates, and boost sales by Amazon product listing optimization. Let’s examine some guidelines for improving product listings:

Optimize for Mobile: Mobile devices account for almost 3 of every 4 online shopping. Therefore, your initial task should be to optimize your product page for mobile customers. Your product title is one important factor that demands your attention. Customers are less likely to click if they can’t see the entire title. Try keeping your product titles to 80 characters or less while including essential keywords. Avoid cramming the title with keywords; doing so could lower your search engine rankings. Instead, start the title with the necessary keywords.
Use Quality Product Images: Next, focus on your product photos, which are pretty crucial for boosting sales on Amazon, especially during the holiday shopping season. Ensure your camera has a good resolution and that each photograph complies with Amazon’s requirements. Customers are more likely to purchase in only a few seconds when the Unique Selling Point (USP) is communicated through high-quality images.
Apply Holiday-theme Keywords: Consider adding holiday-related keywords to your content to increase traffic to your product page. Utilizing resources like Google Keyword Planner, you can conduct keyword research. You could also want to seek holiday-related keywords that your rivals are using. Please consider their search volume when adding them to your Amazon product listings.

2. Stock Up Your Inventory

Ensure you have enough inventory to meet the increased demand during the Amazon holiday season. Stocking up inventory means you have more significant potential to make more holiday sales. Inventory levels also affect your Amazon listing optimization. Products to sell on Amazon Seller Central with low stock levels are less likely to appear on the first page of search results. Also, customers are more likely to trust a company with more product units available.

3. Use Sponsored Ads to Raise Traffic

Improve your search engine results and increase traffic to your product page with sponsored ads. You can run various sponsored advertisements, including display ads, sponsored product ads, and sponsored brand ads.

One of the most acceptable ways to promote some top products is through Sponsored Product Ads. For the Amazon holiday season, you can promote your top sellers to a broader audience of prospective buyers. Customers are taken to the relevant product page when they click on a Sponsored Product ad.
You may promote various products to sell on Amazon and increase traffic to your store by using Sponsored Brand Ads. Using brand advertisements, customers can learn about your store’s most recent holiday promotions and specials.
You can use Display Ads to reach out to prior clients and inform them of the most recent promotions. This can persuade them to finish an unfinished purchase or make a new one. Additionally, it aids in directing outside traffic to your product page.

4. Maintain a Competitive Pricing

Consider your competition’s pricing carefully. Since pricing influences your Amazon sales and profitability, it is a crucial factor. Ensure you maintain the most competitive pricing possible. For the holiday season, you might consider maintaining cheaper costs than your rivals since this could boost your Amazon sales. Thought should be given to your profit margin.

5. Set Lightning Deals into Action

Customers look for deals over the Amazon Holiday season. As a result, you can use lightning offers for a few of your products. Lightning Deals are deals where a product is offered at a steep discount for a brief period. These are short-term Amazon sales that are available on the Amazon deals page. You need a Professional Amazon Seller account to execute a lightning deals promotion.

On Amazon, lightning discounts increase traffic and sales while raising brand recognition. The following standards must be met for your product to qualify for lightning deals:

You must set your discount prices 20% above your retail price. Deal cancellation may result from lowering prices by less than 20%.
A fulfillment center needs to be stocked with the bare minimum of inventory.
You must have a 3.5 overall star rating.
Your items must be eligible for Prime.
You must abide by the rules on deal frequency and consumer product review guidelines.

6. Design a Storefront around Holiday Theme

During the holiday shopping season, brick-and-mortar stores put on seasonal displays. So, why not use this strategy in your Amazon storefront?

Using content related to the occasion, you can create a storefront with a festive feel. Use A+ content to express your brand’s story uniquely. You can utilize high-quality lifestyle photos and color experimentation to distinguish your brand store. You can reposition your products to sell on Amazon as holiday gifts and make gift bundles.

7. Acquire the Buy Box

Most Amazon product listings include a widget called the Buy Box. It enables customers to buy as quickly and efficiently as possible. Competitors might vie for control of the Buy Box. Gaining the Buy Box has various benefits. A rise in Amazon sales is the most noticeable. Regardless of the seller, customers will probably use the Buy Box to make purchases. Thus, if you win the Buy Box over the holiday season, your sales will increase by 200%.

Win the Buy Box in the following ways:

You must possess a Professional Amazon Seller account.
Your account also needs to be in good health. A healthy account performs well in terms of shipping, customer service, and adherence to Amazon product rules. By login into your Amazon Seller Central account and selecting Performance and Account health, you can rapidly check the status of your account.
Maintain a stock of your products.
Improve on your seller feedback (Boost your seller ratings)

8. Be Eligible for Amazon Prime

Being qualified for Amazon Prime has significant advantages for your company, given that there are more than 200 million Prime members worldwide. Most Prime customers subscribe to one- or two-day shipping, so you can start by offering that. Additionally, having Prime eligibility makes you more visible in searches. Customers seek Prime-eligible products; therefore, they will likely come across your offering.

Moreover, it helps you get the Buy Box, which results in more sales.

You are automatically Prime eligible if you use Amazon’s fulfillment by Amazon (FBA) service to sell. You can sign up for the Seller-Fulfilled Prime (SFP) program even if you don’t sell on Amazon FBA. You can sell on Prime once you’ve satisfied the prerequisites.

9. Consider Product Returns

Product returns are an unavoidable aspect of selling products on Amazon. Products purchased between the Amazon holiday season, must be eligible for return through January 2023, according to an extension of Amazon’s holiday return policy. While an Amazon seller may not find this easy, ensuring your product listings are optimized for the marketplace is crucial. Making a backup plan for the Amazon holiday season is also crucial.

10. Provide Quality Customer Service

Providing excellent customer service is one technique to draw in both present and potential consumers. Shopping during the holidays may be challenging.

The best strategy to “wow” your customers is to make their purchase an unforgettable experience. When they contact you, be kind and professional, get back to them within 24 hours, and don’t forget to write them a thank-you note when they make a purchase. Positive evaluations generated by good customer service will boost search ranks and draw in new clients.

Conclusion

A fantastic opportunity to increase amazon sales and revenue with Amazon Seller Central throughout the Amazon Holiday Season. You may differentiate yourself from the competition, improve traffic to your product page, boost amazon sales, and make more money using the above mentioned strategies. You may also approach HRL Infotechs for assistance in assessing your company and developing plans to increase sales and reduce risks during the Amazon holiday shopping season.

Significance of Comprehensive Amazon Account Checkup!

Posted on September 1, 2022September 14, 2022 by admin

Amazon FBA Guide to Monitor Your Amazon Account Health.

Struggling to understand the purpose of the Amazon Account Health page?

The performance of its third-party sellers, which includes you, is a significant aspect of Amazon’s business model. Amazon also enforced specific criteria and standards to give sellers the resources they need to evaluate and enhance their performance to guarantee that all third-party sellers offer uniformly high-quality products and customer support. You may access all these tools through the Performance Menu in Amazon Seller Central.

What Do You Mean by Amazon Account Health?

To sell on Amazon implies accepting to deal with their guidelines. To continue selling on Amazon, you must meet several requirements; failing to do so consistently might result in a warning, account suspension, or, if not amended, account removal. Maintaining account health metrics at specific levels is essential for the same.

Getting Started with Amazon Account Health Rating.

You may check the status of your Amazon account in Amazon Seller Central using the Amazon Account Health Rating (AHR) tool. It depends on how well you follow Amazon’s selling guidelines. It considers specific things like unsolved policy infractions on your account over a fixed time.

Currently, only professional sellers have access to this page. Amazon wants its vendors to keep their accounts in good standing by adhering to the requirements. Amazon made a few adjustments to how you may check the status of your account, and the retail behemoth promises that the policies will continue to be improved.

You have to sustain a ‘Good‘ amazon account health rating and deal with all policy violations within a specific time.
Amazon Seller Central might delete your account if your AHR is ‘Critical‘ or ‘At Risk.’

Which Account Health Metrics Need Attention on the Account Health Page?

Your Amazon Seller Central account now has an Account Health Page that lists the 7 key metrics you should pay attention to. Not that you should ignore other stats, but these are essential for preserving your ability to sell on Amazon. Also, as a little bonus, Amazon claims to have removed some metrics from the Account Health page, which are seller metrics for which

1.Order Defect Rate

The Order Defect Rate (ODR) evaluates your overall efficiency in exceeding consumers’ expectations over the previous 60 days, as promised by the A-to-Z guarantee. It covers an array of subjects, all of which must have an aggregate ODR of less than 1%. A problem exists with an order if:

Has negative feedback
A successful A-to-Z claim
Credit card chargeback

2. Cancellation Rate

Only seller-fulfilled orders are included in this metric, which tracks order cancellation rates across 7 days. For instance, it wouldn’t affect your cancellation rate if a consumer canceled a pending order (CR). This statistic for account health must be less than 2.5%.

3. Late Dispatch Rate

The Late Dispatch Rate (LDR), calculated over a 10 or 30-day period, is the proportion of total orders (as a percentage) for which the shipment confirmation was provided after the anticipated ship date. If your LDR is over 4%, you risk receiving a warning or being suspended.

4.Valid Tracking Rate

The Valid Tracking Rate (VTR), shown over 30 days, calculates the proportion of total orders for which it has provided a valid tracking number. Once more, this metric only applies to orders that the merchant fulfills. Maintain this statistic at or above 95%, and you should be fine.

5. On-Time Delivery Rate

The number of packages that arrive at their destinations by the estimated delivery date as a percentage of all orders is known as the On-Time Delivery Rate (OTDR). Keeping it at 97% is better because this metric only applies to seller-fulfilled orders.

6. Return Dissatisfaction Rate

Last but not least, this indicator looks at how happy a consumer is with the return process. The Return Dissatisfaction Rate (RDR) must be necessary for the Return Dissatisfaction Rate (RDR) to be around 10%, although it may increase if you:

Receive unfavorable feedback (Negative Return Feedback Rate),
Ignore a return request for more than 48 hours (Late Response Rate), or
Incorrectly reject a return request (Invalid Rejection Rate)

7.Invoice Defect Rate

Amazon unveiled the Invoice Defect Rate metric in June 2020. It intends to assist independent sellers in keeping an eye on the invoicing experience that Amazon Business clients receive when they need receipts or invoices for tax and accounting purposes.

What Exactly is the Amazon Invoice Defect Rate?

By the Amazon Business invoicing policy, the fraction of orders placed by Amazon Business customers for which you did not deliver a downloaded VAT invoice (or a receipt) within one business day following the shipping confirmation. Amazon advises sellers to keep their Invoice Defect Rate under 5%. As of this writing, nothing needs to be done if your Amazon Invoice Defect Rate is higher than this threshold.

What Happens if You Don't Meet the Amazon Account Health Metrics?

Amazon will ask you for a Plan of Action (POA) for improvement if you don’t meet the desired KPIs for Account Health within 48 hours. If Amazon accepts your POA, which shows that you comprehend the issue and your plan to fix it, Amazon won’t suspend your account in that case.

How May We Assist You?

Maintaining your Amazon account health should always come first, but not at the price of keeping up with other aspects of your business. Utilizing HRL Infotechs is hands-free and can significantly save your time. Once everything is set up, you may leave it running in the background and make any necessary future little adjustments. However, if you don’t use it, you’re losing out on something really fascinating. So, register immediately and start a journey towards becoming a top amazon seller.

Want to Sell More with Amazon Lightning Deals & Coupons?

Posted on August 18, 2022September 14, 2022 by admin

Desire Boosting Your Sales with Amazon Lightning Deals & Coupons?

One thing is what many Amazon shoppers are looking for: a good deal. Price comparison and searching for deals are made simple when buying online. Additionally, given the high level of customer trust in Amazon and the advantages of fast shipping provided by Amazon Prime, Amazon Seller Central is an excellent venue for businesses to run special deals and discounts.

Losses could be severe if you go beyond. What number of discounted things can you sell before calling it a day? Setting up Amazon Lightning Deals is an excellent choice. These are short-term promos that are only active for a short period. This is a great deal for Amazon customers. Some brands might, however, be curious as to the benefits. Continue reading to learn how to benefit from these offers.

Utilizing Amazon Lightning Deals is one strategy for engaging your audience. They are limited-time promotional offers that are available on Amazon Seller Central. They often appear on the Amazon Deals Page for 4-6 hours. You can immediately increase sales by hosting a Lightning Deal for your goods. You also need to understand why and how to use Amazon Coupons?

Everything that you need to know about Lightning Deals & Coupons, including whether they’re worthwhile, will be covered in this article.

How do Amazon Lightning Deals Work?

Discounts and promotions are a terrific method to raise your ranks and increase sales on Amazon Seller Central. In that situation, Amazon Lightning Deals are your best pals. They make it simple to decrease your inventory as well. Sellers launch these brief promotions to pique customers’ interest and increase sales. Additionally, shoppers might get a terrific offer with Amazon Lightning Deals.

Most categories, including electronics, apparel, home appliances, beauty products, etc., have discounts and lightning deals that customers may take advantage of.

Eligibility Criteria for Running Amazon Lightning Deals

You must fulfill the following requirements to be qualified to create a lightning deal:

You Got to Be A Professional Seller: Therefore, individual account-based vendors are not permitted to make Amazon lightning deals. It costs $39.99/month to have a Professional Seller Account.
Each month, you must receive at least 5 seller feedback ratings.
Maintain an Overall Rating of 3.5-Stars: Generating a lighting deal requires your sales history to have a rating of at least 3.5. If your rating is under 3.5, you should concentrate on giving your customers a wonderful experience to raise it.
You must also be eligible to sell the products you want to highlight in Amazon’s lightning deals. Mainly, your Amazon product management must satisfy the following requirements:
- Your products must have at least a 3.0-star rating.
- The product reviews must follow Amazon’s customer product review guidelines.
- Where applicable, the product must include all of its modifications.
- All the products must be brand-new. You can’t use ‘used’ products in lightning deals.
- Your products shouldn’t be offensive, inappropriate, or restricted.
- The product must be Prime-eligible for all areas.
- Your product must abide by the pricing and deal frequency guidelines.
As a result of Amazon’s stringent adherence to its regulations, it is imperative to abide by these rules to prevent fines and account restrictions.

How Do You Configure Amazon Lightning Deals?

Do you believe that Amazon Lightning Deals might give your company the push it needs? Assuming you have complied with all the prerequisites, we’ll now demonstrate how to set up a lightning deal for your brand. Follow these steps:

Register with Seller Central – Select the ‘create a new deal’ button under the ‘advertising’ section.
Choose the Product to Promote – The dashboard will direct you to the lightning offers. You must provide the necessary details for the transaction here.
Select a Time Period – You, as the seller, can suggest a time to close the deal. However, the precise time each lightning bargain runs can only be decided by Amazon.
Create the Deal – Submit the deal pricing, the number of each product, and its variations.

For the deal, Amazon will determine the maximum price, the minimum discount, and the minimum quantity. If you cannot locate products for Amazon Lightning Deals, you must check whether you are eligible for the same. That’s about it; you can now visit the overview page. Before sending the transaction to Amazon, you can review its details.

Does Amazon Levy a Fee for the Lightning Deals?

Yes, after successfully submitting a Lightning Deal, Amazon does charge a fee. One of the often occurring variables affecting the cost of your Deal is ‘Date range.

Go to Seller Central > Reports > Payments > Transaction View > Service Fees for more information regarding your fees.

Remember that just because a product is featured on Lightning Deal doesn’t mean its listing will succeed. You are charged by Amazon whether or not your deal is successful. If you or Amazon decide to end the transaction before the scheduled start time, Amazon won’t charge you.

Perks of Creating Amazon Lightning Deals

On Amazon, the Lightning Deals page is among the most visited. Lightning Deals are designed to provide buyers with little windows of opportunity to locate excellent bargains on the goods they wish to purchase.

By utilizing Amazon Lightning Deals, you can:

Boost your sales
Swiftly minimize inventory
Uplift brand recall
Enhance your listing traffic

What are Amazon Coupons?

Similar to department or grocery stores, Amazon offers discounts using coupons to boost sales. Amazon is aware that offering customers a better bargain will encourage them to purchase more items and to consider items that are not an immediate necessity. Except that they are entirely digital and won’t be delivered by mail, Amazon coupons are comparable to coupons seen elsewhere.

Amazon offers discounts in various ways, some of which are automatic, but customers have more control over coupons. The Coupon needs to be attached to be used. The most significant distinction between coupons from other sources and those from Amazon is that you are in charge of setting up and using the discounts because Amazon is primarily made up of third-party vendors.

Although the marketplace does establish some limitations on who is permitted to utilize coupons and the range of discounts, the seller has the final say over what is included in the Coupon. Although Amazon provides the tools, it is up to you to figure out how to use them and maximize the benefits of the coupons for your purchases.

Frequently Asked Questions about Amazon Coupons!

1. How can I find and utilize Amazon coupons?

You can locate coupons on the Coupons Home Page, Product Detail Page, Search, Product Listing Pages, and Your Shopping Cart. By using the Collect Coupon button found on these pages, you can collect coupons before using them. The Amazon discount code will automatically apply when you check out using the coupon.

2. Are there any coupon codes I need to copy-paste?

Promo codes are not readily available to copy and paste. When you check out, the Amazon discount code will be applied instantly when you click the Collect Coupon button.

3. Can I get a coupon today and use it later to buy something?

Yes. From the Coupon bar on the Coupons pages, you can see the Coupons, which will expire soon, so that you can purchase them before expiry. When you buy the item from the same seller from where you obtained the voucher, the coupon will be automatically saved to your account and applied. Meanwhile, if the coupon validity expires, it’ll be removed from your account.

4. Where will I find the coupons collected by me?

When you visit the Amazon Coupons page, you’ll find a View Coupons link on the Coupons Bar at the top. Once you click on it, it’ll take you to the Your Coupons page showing all the valid coupons collected by you.

5. What happens if I want to return the item purchased using a Coupon?

If you return the item within the return window and want a refund, you’ll get the amount paid by you. If you want a replacement, you’ll get it for free without any additional payment.

6. If I collect a coupon and purchase multiple quantities of the item, will I get the discount on all items?

No, only one unit of your order will be eligible for the Coupon discount. For instance, if you receive a coupon for 5% off Item X worth $100 and spend $400 on 4 pieces of Item X, you will only receive a discount of $5 and not $20.

As a vendor or seller, running Amazon lightning deals & Amazon coupons should be a component of your long-term Amazon marketing services. It not only raises awareness of the deals’/coupons’ products but may also have a halo effect on other products or brands of yours, boosting sales.

These deals and coupons can improve visibility and grow your brand. They also allow you to sacrifice incremental profits for a more significant benefit, which can be less expensive than paying a hefty upfront fee. Also, they often elicit a sense of urgency because many are time-limited or have a set number of redemptions.

Discover more about Deals & Coupons on Amazon and Grow Your Brand with us. Reach out to us now for Your Amazon Account Management.